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How to measure brand awareness

Sprout Social

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

Brands 110
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics.

Analytics 350
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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. What is review analysis?

Review 127
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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

More than 80% of respondents to the Hootsuite 2022 Social Trends survey said they are confident in quantifying social ROI. Pick a metric you want to report on, such as total yearly website visits from Instagram. The problem is that tools like Google Analytics or Optimizely will automatically calculate your conversion rate for you.

ROI 113
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The case for better social media technology in 2024

Sprout Social

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024.

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15+ Tips to Grow On YouTube Shorts

Buffer Social

Keep track of your earnings through YouTube analytics and adjust your monetization strategies accordingly. Leverage YouTube Shorts analytics YouTube Shorts analytics are like a compass, offering directional insights that can guide your content toward increased engagement and growth.

YouTube 113
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AI won’t replace social teams: Here’s why

Sprout Social

According to a Q2 2023 Sprout pulse survey of 255 social marketers, 71% have started to integrate AI and automation tools into their workflow. Think: experimenting with new content formats or digging deeper into performance metrics. For you, that means less time aggregating data, and more time acting on it.

Team 134