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How to measure brand awareness

Sprout Social

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Customer surveys Customer surveys involve directly asking your audience about their knowledge and perception of your brand.

Brands 107
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350
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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 108
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Community Discussion: How Do You Survey Your Readers?

ProBlogger

One thing that will help inform that is a reader survey. On both ProBlogger and Digital Photography school I do an annual survey, usually around November. You can compare this with the analytics you get from Google Analytics and Facebook Insights. Maybe you’re wondering about how to implement a survey.

Survey 30
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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

More than 80% of respondents to the Hootsuite 2022 Social Trends survey said they are confident in quantifying social ROI. In the Hootsuite 2022 Social Trends survey, marketers report finding Instagram and Facebook less effective while TikTok and Pinterest are growing in importance. This aggregate number generally ends up in reports.

ROI 113
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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. What is review analysis?

Review 126
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AI won’t replace social teams: Here’s why

Sprout Social

According to a Q2 2023 Sprout pulse survey of 255 social marketers, 71% have started to integrate AI and automation tools into their workflow. AI analytics and automation tools mine massive amounts of data faster than the speed of social vs. the hours or days this would take manually. AI gets you the insights you need in seconds.

Team 132