Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. As part of this, my company, Stone Temple Consulting, tested 18,534 search queries whose search pages contained 184,610 natural search results (i.e.,

Wikipedia 60

Wikipedia Google URL Adwords 60

Social Media Marketing

JUNE 27, 2019

Important Topic Google AdWords a Popular Form of Pay Per Click Advertising Why Businesses Should Hire an SEO Company? All you need is a little bit of information on how to maximize ROI on your ads and you’ll be achieving success in no time.

ROI 86

ROI How To Adwords Engineering 86

Twist Image

JULY 1, 2014

Those types of media companies have to serve two masters. Google didn''t have the AdWords model right away. It was different, and it continues to be one of the purest definitions of native advertising that I have seen to date. google adwords. media company. google adwords. media company.

Adwords 94

Adwords Facebook Advertising Embedding 94

Viper Chill

AUGUST 27, 2014

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. I am half inspired to do this in my own area even though we have a very successful international company. I could go on for hours on this.

SEO 79

SEO Company Hotels Marketing 79

Idaconcpts

JANUARY 14, 2013

Expect more Google products. Every year Google increases its share of the search engine market, and every year Google adds more products to strengthen their grip. Expect Google to release its own products as well as integrating up-and-coming products as they have in the past. It pays to play nice with Google.

SEO 140

SEO Adwords Smart Phone Mobile 140

Bill Hartzer

MAY 18, 2015

Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online. If so, how has it suffered?

Small Business 60

Small Business Google SEO Adwords 60

SocMed Sean

AUGUST 12, 2018

Social media has become an incredibly important marketing tool for companies, with their customers, prospects, board members and even competitors seeing some form of marketing every time they scroll through their news feed. It has become a new channel where customers can seek support from companies. There you have it!

Course 113

Course Skills Marketing Training 113

Small Business Mavericks

FEBRUARY 2, 2011

» Who’s The Bad Guy, Google Or Bing? Google claims Bing is copying its search results. I’d be curious to know if any of those signals and features include crawling Google’s search results. Evidently, Google thinks Bing could be doing something underhanded as well. That’s a bold claim.

Google 79

Google Press Release Case Study Small Business 79

SocMed Sean

AUGUST 12, 2018

Social media has become an incredibly important marketing tool for companies, with their customers, prospects, board members and even competitors seeing some form of marketing every time they scroll through their news feed. It has become a new channel where customers can seek support from companies. There you have it!

Course 100

Course Skills Marketing Training 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Its time next year to embrace it! Mark it down people.

Marketing 217

Marketing Adwords Mobile Social Graph 217

agora pulse

APRIL 1, 2020

Premium offers you insights into the possible salary range, other candidates who have applied for the position, and the tenure of an employee at that company. Longevity at a company might not be a concern of yours if you’re quickly looking to get re-employed. (We’ll Google—seriously! Google AdWords.

Social Media 129

Social Media Social Media Management How To Course 129

Twist Image

JULY 18, 2012

The fact is that our definition of "captive audience" has shifted and morphed significantly since the popularization of the Internet. One of the things I loved about Google AdWords happened with the advent of AdSense. Our source calls this business 'FaceSense' because it will compete with Google's ad network, Ad Sense.

Adsense 105

Adsense Yahoo Social Graph Adwords 105

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Its time next year to embrace it!

Marketing 157

Marketing Adwords Mobile Social Graph 157

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. Facebook Vs. Google. Combined, Facebook and Google dominate 58% of digital ad spending. It’s a great choice for companies pursuing leads outside of strictly the web and social media. Attribution.

Software 101

Software Marketing Analytics B2B 101

agora pulse

MAY 29, 2018

Your post got super high engagement on Facebook but what dollar value did that bring to the company? Explain how each KPI will benefit the company and ask them to help you decide on the ones to focus on. How much is your company spending on CPC (cost per click) via other methods like banner ads?

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Your post got super high engagement on Facebook but what dollar value did that bring to the company? Explain how each KPI will benefit the company and ask them to help you decide on the ones to focus on. How much is your company spending on CPC (cost per click) via other methods like banner ads?

ROI 108

ROI CPC eBook URL 108

Razor Social

NOVEMBER 29, 0002

For some companies traffic is enough. This is handled through a combination of setting up goals in Google Analytics and setting up UTM tracking , which adds additional information to the links you share so they can be tracked in Google Analytics. Their free reports are a great starting point and definitely worth using.

Analytics 89

Analytics Social Media How To Analysis 89

Saying It Social

JULY 12, 2010

Perhaps I didn’t quite see the value when I first created an account but I can definitely see this as a great (FREE) social media channel now. I’m not sure what took me so long because I definitely have seen its value, I’ve even used it for clients before; now I’m finally on. One day, four new sites.

Sites 138

Sites Social Media StumbleUpon Real Estate 138

Sprout Social

FEBRUARY 6, 2017

Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. In a survey from Convince & Convert , 41% of companies said they had no idea whether or not their social media efforts were actually paying off. For most companies, the first part is easy.

ROI 40

ROI Social Media Analytics Cost 40

Saying It Social

JUNE 3, 2010

Using social media enables your company to reach a huge number of potential customers. Getting your name out there is incredibly important — studies suggest that people need to hear a company’s name at least seven times before they trust and respect it enough to become a customer. I’m definitely going to bookmark you!

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Buffer Social

JULY 23, 2018

How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. How One eCommerce Company Generated More Than 41K emails and 10K Social Media Followers – Viper. So this specific case study focused on the eCommerce company called Brevite. Which is a backpack company created specifically for photographers.

Case Study 69

Case Study Study Social Media Tools 69

Bill Hartzer

SEPTEMBER 29, 2009

Well, if you have an SEO Horror Story to tell, then you will definitely need one of these search engine optimization tools or access to the great SEO information that you can get. Sometimes it’s within hours: and I’ve seen Google spider a new domain name within minutes. Post on Google Buzz. Why all the cool prizes?

Engineering 102

Engineering comScore Domain Name SEO 102

Saying It Social

JUNE 22, 2010

While I’ll admit not all businesses fit into the Foursquare model, there are some business that may think that they don’t but could definitely use it with a bit of creativity. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence.

Foursquare 137

Foursquare Badge Privacy Social Networking 137

Saying It Social

AUGUST 24, 2010

This company (sorry we can’t distinguish who it is) has their Facebook logo nice and prominent in the middle of their ad. Daryl Johnson definitely deserves a shout out for this can’t-hardly-miss Twitter billboard. Has your company adopted a social media strategy because you felt you were "forced" to do so?

Sites 204

Sites How To Foursquare Social Networking 204

Convince & Convert

DECEMBER 14, 2015

Print it to start your brainstorming, or open Evernote , Google Docs —whatever you need to do to not just read this post, but turn your new knowledge into an actionable content strategy you’ll execute for the coming year. When are there specific events in your industry, region, or company? Get our Definitive email newsletter.

Content 60

Content How To Project Publishing 60

Viper Chill

JUNE 6, 2016

Instead, that seemingly endless variety is actually controlled by just a handful of companies. Today I’m going to reveal how the huge diversity we perceive in Google search results is once again a few large corporations controlling what we assume to be choice. Being an inquisitive marketer I had to check it out for myself.

Company 40

Company Google SEO Sites 40

The Way of the Web

AUGUST 9, 2010

Essentially they’re creating content to respond to popular search queries to arbitrage advertising revenue (sold direct or via networks such as Google’s Adsense). Essentially they’re creating content to respond to popular search queries to arbitrage advertising revenue (sold direct or via networks such as Google’s Adsense).

Content 28

Content Adwords Adsense Advertising 28

Saying It Social

MAY 18, 2010

Pingback by I Started A Social Media Marketing Program Two Months Ago, Where … | organicsocialmedia | May 19, 2010 | Reply Online marketing has been playing an ever greater role for small and mid size companies to generate leads for their special fields whether it is loan modifications, photoshop order, psychology or other areas of business.

Social Media 168

Social Media Marketing Small Business Cost 168

Techipedia: Tamar Weinberg

JANUARY 5, 2010

It’s definitely a worthwhile read. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Twitter Twitter, the Most Important Website Since Google (97th Floor): Yes, Twitter is that important. Share This or Else! What Makes People Share Content?

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

SEPTEMBER 1, 2021

Do people consider your company a leader in the industry? As digital marketing channels have grown, the share of voice definition has since evolved to include online visibility as a whole. Here’s how to find this dat: from your Google AdWords account, go to the Campaigns tab and click on the columns icon.

SEO 144

SEO Social Media Metrics Sentiment 144

yMarketingMatters

FEBRUARY 10, 2014

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. These are the definitive benefits of social media marketing that are listed: Increased exposure. Google+ only achieves 15% and Twitter 25%. Increased traffic. Generated leads.

Social Media 279

Social Media Mobile YouTube Social Networking 279

Viper Chill

NOVEMBER 26, 2009

Therefore, I decided to write all of them down and then head on over to the Google Keywords Tool. When using the tool, I decided to think of phrases that people who could possibly want these products would use in Google. The search term I entered received 79,000 exact searches in Google every month. Best of luck!

Case Study 78

Case Study Project Affiliate marketing Study 78

Viper Chill

JULY 19, 2010

Some success is from sites I purchased which were ranking on the first few pages of Google and I built some great links to get them on the first page. Ranking for how to lose weight fas t is much easier than how to lose weight because less people are optimising for that term and it will take less links to get on the first page of Google.

Industry 76

Industry SEO Strategy Directory 76

Webbiquity SMM

OCTOBER 18, 2011

laid out the definition of and rationale for a web presence optimization (WPO) strategy. Here are four case studies demonstrating how WPO does more than get a company or individual onto the first page of results in search—it helps them own the first page of search results. But what do the real-world results look like?

Adwords 157

Adwords Case Study SEO Software 157

Twist Image

AUGUST 16, 2012

These were all real companies, they insisted, with soaring revenue and healthy profits. Of course, even bloodied, none of these companies is going out of business. Last time I checked, Groupon was a daily-deal retail business, Facebook was an online social network and Zynga was a gaming company. Companies need time.

Social Media 102

Social Media Adwords Advertising LinkedIn 102

Koka Sexton

FEBRUARY 26, 2019

It brings you money, it brings you brand recognition and it definitely creates a sense for your existence. A lot of companies make one huge mistake. One software protection company could not succeed in Adwords. So you need to think about all the participants of the purchase process during your campaign.

Campaign 61

Campaign Marketing Adwords CPC 61

Convince & Convert

AUGUST 3, 2015

That is exactly the same as 100,000s of companies around the world, who by the looks of things are better than you at it. Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). ”—or rather, “Why me?” What can you be the best at? What can you become known for?

Adwords 60

Adwords CPC Marketing Retail 60