agora pulse

DECEMBER 13, 2018

Europe’s General Data Protection Regulation (GDPR) came into effect on May 25 this year. In doing so, it began an overhaul of the data protection process giving users more authority over their personal data. In line with GDPR rulings, Facebook and the main social media channels made changes to the way advertisers can use data.

Social Media 132

Social Media UGC Adwords Influencer 132

Kikolani

MAY 26, 2016

Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Mainline Menswear achieved a 45% rise in direct traffic and a massive 93% rise in mobile traffic. Silverstone, a British motor racing circuit, drove a 680% ROI from its integrated SMS campaign.

SMS 87

SMS Marketing ROI API 87

Webbiquity SMM

JULY 15, 2014

Data Tracking becomes a Strong Online Marketing Asset. We know how important data is to any marketing campaign, online or otherwise: without it, you cannot optimize the processes you have in place and improve the overall performance of your business. It seems this year, they want to improve their platforms even further.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Razor Social

MAY 18, 2017

To get those juicy insights that can help you get better results from your marketing activities, you need to go through a set of Google Analytics admin settings and customize the reporting so you have a well-tuned stream of data and performance metrics coming in. A property can be your website, blog, subdomain, or mobile app.

Analytics 110

Analytics Google URL Adwords 110

Oktopost

APRIL 22, 2019

Almost 200 of those solutions are designed specifically to track your user data, and attribute leads to resources you’ve spent. It takes a long time to set up and QA Altitude until you can trust the data,” writes one reviewer, “but it can yield great insights once fully set up.”. Oktopost was built by marketers, for marketers.

Software 101

Software Marketing Analytics B2B 101

Twist Image

MAY 9, 2013

You can''t throw a marketer down a flight of stairs these days without hearing the terms, real-time bidding, big data, retargeting and native advertising tumbling off of their tongues. It has become so pervasive that it''s beginning to make social media, mobile marketing and plain-old digital advertising seem somewhat antiquated.

Adwords 84

Adwords Marketing eBook Advertising 84

Kikolani

JUNE 27, 2013

This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Search engine data is the atlas for consumer understanding. Google AdWords Keyword Tool. I mean a genuine, “how can we actually help you?” Companies that don’t… aren’t.

Tools 141

Tools Patterns Adwords Advertising 141

Convince & Convert

APRIL 8, 2016

Many people ask me how they can optimize in AdWords. I tell them to look for opportunities in their campaigns. highlight to tweet) There are numerous AdWords reports that can help you find areas with room for improvement. Here’s a list of common metrics that should become the basis of your AdWords strategy: Clicks.

Adwords 60

Adwords CPC Campaign Cost 60

Sprout Social

AUGUST 14, 2019

But how familiar are you with Google Ads and AdWords? Before social media ads were an option, Google was already dominating the digital ad game with AdWords. In July 2018, Google changed the name of Google AdWords to Google Ads. The AdWords Quality Score is a keyword-level score on a 1–10 scale. Landing Page Exper.

Adwords 86

Adwords Marketing CPC Groups 86

Convince & Convert

MAY 29, 2018

92 percent of mobile video viewers share videos with others. Something to consider: Some tests say people respond more to square videos on mobile , while horizontal videos perform better on desktop, regardless of platform. Compare that to even a small-spend ad campaign, and you quickly see how limited unpaid reach is in most cases.

Platform 150

Platform Campaign Video YouTube 150

Bill Hartzer

MAY 18, 2015

I am working toward doing a much more intensive social media marketing campaign to go along with the marketing done with Google, Bing, Yahoo and other online resources. The majority of my sales coming from organic search engine traffic with a small percentage coming in from the Google AdWords campaigns I had been running.

Small Business 60

Small Business Google SEO Adwords 60

ProBlogger

JUNE 2, 2014

In fact, the data backs this up – social sharing half-lives across networks are <7 hours. In general, phrases with fewer searches are going to be less competitive (if you want to get more data-driven about analyzing the relative difficulty of ranking for a keyword, there’s a tool for that ). There is another way.

SEO 55

SEO Publishing Adwords Engineering 55

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). Data analysis. Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. Using Google AdWords. What Is Social?

Class 40

Class Skills Social Media Marketing 40

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Hootsuite

MARCH 9, 2020

The full study also includes more easy-to-understand data visualizations and shareable graphics. According to the latest data, that number is up 2% since 2018, when only 25% of Americans used LinkedIn. 57% of LinkedIn’s traffic is mobile. It’s also a little low, when compared to Facebook’s 98% mobile. Source: LinkedIn.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Buzz Marketing for Technology

JANUARY 15, 2014

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. There was no doubt in my mind we were going to scale this campaign. Since then, a lot has changed in the PPC world.

Mobile 243

Mobile Advertising Adwords Data 243

agora pulse

APRIL 10, 2019

For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search? Should you invest more in Adwords or Facebook ads? That data helps you determine your best marketing course of action and to scale your advertising accordingly. View Your Data.

Conversation 112

Conversation Facebook How To Adwords 112

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

ProBlogger

JANUARY 8, 2015

In fact, the data backs this up – social sharing half-lives across networks are <7 hours. In general, phrases with fewer searches are going to be less competitive (if you want to get more data-driven about analyzing the relative difficulty of ranking for a keyword, there’s a tool for that ). There is another way.

SEO 20

SEO Engineering Adwords Publishing 20

Convince & Convert

AUGUST 3, 2015

You will find tremendous improvement in your campaigns. I am always on the lookout for solid data that blows away the conventional wisdom.”. This blog publishes detailed, data-driven driven posts on PPC management and strategy that will give you a whole new perspective. WordStream. Specialization: PPC + Paid Marketing Strategy.

Adwords 60

Adwords CPC Marketing Retail 60

Buffer Social

JANUARY 14, 2019

Linked pulled data around both the hard and soft skills that companies are working diligently to fill right now. Mobile App Development. Data Science. As you might know, YouTube advertising is very different from running a PPC or paid social campaign. The most in-demand skills of 2019 (according to LinkedIn). Persuasion.

Skills 83

Skills YouTube Advertising LinkedIn 83

Viper Chill

JULY 19, 2010

This isn’t the first time I’ve tackled big markets – I used to have clients in some of the biggest niches out there (casino, mobile phones, etc) – but it’s the first year where I’ve really started to take on these industries for myself. end u will have 20 small sites but No big site.

Industry 76

Industry SEO Strategy Directory 76

Razor Social

MARCH 16, 2017

A/B testing, page level targeting, mobile-specific popups, and analytics that show you how well your forms are performing. It comes with a library of nicely designed form templates to get you started, and the forms you build will work equally well on desktop and mobile. It’s feature-rich, yet pretty easy to use. Analytics Tools.

Conversation 98

Conversation Tools Template Templates 98

Hootsuite

SEPTEMBER 17, 2020

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. You’ll never spend more than a specific amount for that ad per day, helping you get a better sense of how much you should budget for your digital ad campaign. Display campaign. Shopping campaign. Video campaign.

Adwords 145

Adwords Google Campaign Cost 145

SocMed Sean

FEBRUARY 3, 2013

It’s a long-term commitment, not a short-term campaign. 24) If part of your mobile/social strategy is to build a Facebook application, just remember that Facebook apps can’t be accessed via the Facebook mobile app. 47) Understand how Google’s Adwords tool works. Social media takes time and energy.

Social Media 279

Social Media Klout YouTube Foursquare 279

ProBlogger

SEPTEMBER 1, 2015

In this day and age there are many free tools that provide insights with data that eliminates the need to guess. If your site-wide bounce rate falls within the standard 65%-80% then you should compare your mobile vs non-mobile traffic. Paid traffic – Traffic which came to your site from paid channels like Adwords.

Blogger 20

Blogger Data Metrics Analytics 20

Kikolani

MARCH 20, 2015

10 User Generated Content Campaigns That Actually Worked by Eric Siu. How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse? How Large Is Google’s Mobile-Friendly Algorithm? AdWords Search Query Data Now Available Sooner by Ginny Marvin. Search Engine Marketing. by Bryson Meunier.

Products 60

Products Marketing Adwords Upcoming 60

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. “Marketers are increasingly data-focused and data-driven. “Marketers are increasingly data-focused and data-driven.

B2B 293

B2B Trends Analysis Marketing 293

OnlineRockersHub Marketing Blog

SEPTEMBER 12, 2019

They can take the guesswork out of your online marketing campaigns, as they’ll be the one to focus on getting more online leads for you. Listed below are some effective ways to succeed in your marketing campaign and get more leads than ever before: 1) Determine Your Target Audience. The Challenge of Getting the Right Leads.

How To 62

How To Discount Loyalty SEO 62

Razor Social

DECEMBER 21, 2016

You can use it to automate your email campaigns, send automated SMS messages to your email subscribers, quickly create and test email capture landing pages, or for functions like lead scoring and routing, task management, and more. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns.

Tools 40

Tools BuzzStream Marketing Template 40

Webbiquity SMM

JANUARY 19, 2012

The software doesn’t provide a way to automatically segregate branded from unbranded search keywords (which would be nice), but this can be set up manually using “Campaigns.” ” Campaigns are gShift’s method for creating different keyword groups to track (e.g., by product line, country, competitor, etc.).

Software 140

Software Review SM2 Alterian 140

Buffer Social

AUGUST 9, 2016

These are the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings. billion of which access the social network via mobile devices. Campaigns are easy to track. Easier to set up than Google AdWords.

Advertising 40

Advertising Facebook URL Campaign 40

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports. Link Building.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

FEBRUARY 23, 2012

They already have the credit card data put together. It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time. Whereas, think about Twitter consumption.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

ProBlogger

AUGUST 7, 2014

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook. Campaigns: Campaigns are the starting point of your advertisement. Some other types of campaigns we have run.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook. Campaigns: Campaigns are the starting point of your advertisement. Some other types of campaigns we have run.

Advertising 52

Advertising Facebook Campaign Newsletter 52