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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). Because Google now places ads at the top of the search results pages, you can buy your way to the top of the page with an AdWords ad campaign.

SEO 239
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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

If consumers complain about your business, your money won’t be green enough to buy advertising online. As seen in the screenshot below, the store is called out as a “Smart Buy!” Google AdWords advertisers are increasingly being held accountable for the quality of their customer service. Advertising Bans. and is listed first.

Adwords 171
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Panda vs eBay — Don’t Poke The Bear

Small Business Mavericks

In regard to AdWords — here are my thoughts on that portion of the article: If you are going to run an AdWords campaign but not manage it properly, you should not be surprised that it does not work. eBay created a major AdWords campaign that was by all accounts completely spammy. Moral: don’t be spammy.

Adwords 93
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SEO in 2013: What to Expect

Idaconcpts

Search Engine Optimization is used so often it has almost become cliché. SEO also is gaining a reputation for manufactured search engine status. Every year Google increases its share of the search engine market, and every year Google adds more products to strengthen their grip. Expect to hear the term SEO less often.

SEO 140
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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” How to Get Your Traffic Back.

Directory 196
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You have to be in social networks, but what role do they play in marketing strategy?

Audiense

The reality is that social networks as a social platform (I’m not talking about advertising) are not a direct conversion channel such as Adwords. We use social networks to socialize and search engines to find information, buy, etc. We use social networks to socialize and search engines to find information, buy, etc.

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4 Reasons Google Bought Wildfire

Convince & Convert

Now, we vote with tweets and +1s and likes and shares, and Google doesn’t have a good source for that information (until now), which puts the mothership of search result accuracy (and thus, Google Adwords) at peril. Launch Adwords for Social. Undercover Brother. Google and Facebook aren’t exactly pals.

Google 165