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Google AdWords – Easy Tips for Bloggers and Small Business Owners

Kikolani

Google AdWords is one of the most popular ways of online advertising. Even though it is easy to set up and anyone can make an AdWords account, it has proven to be rather difficult to optimize for good results. Otherwise, your ad may be doing swell but you will continue to have a high bounce rate and low conversion rate.

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How to Set Your Instagram Ads for Better Website Conversion

agora pulse

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. Competition aside, Instagram Ads is an incredible platform that yields relatively high numbers of engagement and conversion, including website conversions.

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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

For most businesses, their digital marketing goal is often repeatable, predictable, low-cost traffic to their website that results in conversions of some type. Conversions could be sales, signups, subscriptions, etc…Essentially, most CMOs or marketing strategists want high-quality traffic. No problem, right?

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You have to be in social networks, but what role do they play in marketing strategy?

Audiense

The reality is that social networks as a social platform (I’m not talking about advertising) are not a direct conversion channel such as Adwords. Even if we look at the advertising aspect, the conversion rates of both channels are not comparable. The reason is simple. Social networks are just that, social.

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Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

Buffer Social

Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. What Remi found was that the keyword “stickers” is saturated by people looking to print their own stickers, rather than buy pre-made stickers. A false start with PPC ads.

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Web Lead Tracking Explained: How to Get High Quality Leads with the Internet

Techipedia: Tamar Weinberg

Phone Conversions. For example, some firms tie one phone number to all of their Google AdWords ads. Other firms tie a phone number to each keyword within the AdWords campaign. These services are expensive, but offer insights that can help refine not only lead generation, but conversion rate optimization (CRO) as well.

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Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

We’ve talked with a few frustrated business owners who are convinced that the move is a plot by Facebook to force more businesses into buying ads for posts that would have previously earned free exposure. Do I have to buy a Facebook Ad for my fans to see my posts? What is a promotional post? Will these new rules hurt entrepreneurs?