Kikolani

MARCH 1, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. This information should give you the hard evidence necessary to create an effective online marketing strategy. The Resources Mashup. Blogging / Content. Search Engines / SEO. Think Before You Link!

Mashup 141

Mashup Resources Google Adsense 141

Techipedia: Tamar Weinberg

MAY 1, 2012

Getting proper return on investment for Facebook advertising can be tricky. If your Facebook-advertising results are around break even, they may very well make your advertising efforts profitable. In most cases, a lower click trough rate with higher conversion is the best option for an advertiser. Timing is everything.

Facebook 180

Facebook How To API Advertising 180

Kikolani

SEPTEMBER 5, 2011

Increase Earnings by Organizing Your Affiliate Information – Get all of your affiliate marketing information all in one place! The following are important pieces of information I have in my Google Spreadsheet to organize my affiliate marketing resources. 4 Free Tools for Researching Guest Blogging and Advertising Opportunities.

Affiliate marketing 115

Affiliate marketing Organization Tools Twitter 115

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Many online marketing analysts predict that representation on sites like Facebook is quickly becoming just as important as a website for one simple reason. Consider personal branding.

Industry 231

Industry Real Estate Social Media Travel 231

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. These include gamification, internal communications and ROI-focused analytics. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Kikolani

SEPTEMBER 21, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 7 Ways to Organize Your Content for Curation – How you organize your content plays a key role in your marketing success. Here are a few examples of how content marketers manage the organization process.

Mashup 117

Mashup Resources SEO Remix 117

Buffer Social

JULY 16, 2018

Needless to say, Instagram advertising is becoming a huge deal for Facebook and an even greater opportunity for business looking to diversify their advertising channels and reach new customers. How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. Measuring the ROI of your Instagram advertising efforts.

Instagram 75

Instagram Strategy Tips How To 75

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. These include gamification, internal communications and ROI-focused analytics. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Kikolani

DECEMBER 6, 2011

What Do Successful Real Estate Agents Have in Common – Interesting insight into the usage of technology, social media, and marketing & advertising strategies between the highest and lowest earning real estate professionals. Writing Around the Web – Social Media ROI, Google+, and Local Search. Social Media.

Analytics 118

Analytics Research Real Estate Google 118

Freelance Social Media

FEBRUARY 16, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe PPC as a Luxury, not a Business Model by Jesse on February 16, 2009 I’ve recently been dealing with a client that has been dealt the bad hand of seeing success through ppc advertising.

Foursquare 100

Foursquare Consultant RSS WordPress 100

Kikolani

MAY 25, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Get Inspired and Organzied: Mind Mapping for Content Marketing – One way to generate ideas for content marketing and keep them organized is through mind maps. The Resources Mashup. Freelancing.

Mashup 122

Mashup Resources SEO RSS 122

Convince & Convert

JUNE 29, 2010

link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con. It’s the rare book that captures where we are and where we’re going, while making you think and still being accessible. Bravo, Clay. Thanks for that! link] < possibly.

RSS 118

RSS Collaboration Social CRM Consultant 118

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. We’ll pick up where we left off last week, discussing social media ROI.

Class 134

Class Postrank Tourism Blogroll 134

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers?

Social Media 117

Social Media Strategy Statistics Metrics 117

The Way of the Web

APRIL 7, 2011

But it’s not really marketing is it – it’s not like a homepage advert on a big website or investing thousands in a PPC campaign. So knocking a little off my average article views, you’re probably looking at circa 10,000 page views targetted at the tech/marketing audience Blekko want to reach.

CPM 33

CPM Marketing Postrank NoFollow 33

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers.

List 96

List Social Media Case Study Wiki 96

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Can those results be tied back directly to sales, and therefore ROI?

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

How do you think this knowledge applies to site development and marketing? Gab Goldenberg writes a search marketing blog for which he has plenty of good arguments for you to follow by RSS feed. SEO ROI Services December 3, 2008 at 5:38 pm What Can I Do For You, Commentators? (Gab, Until then, you are on the cutting edge!

Social Media 189

Social Media Class Forums Microblogging 189

The Way of the Web

FEBRUARY 18, 2010

Web Strategy Wikinomics Rankings ← How Leo LaPorte is saving my relationship… The best social games on any platform… → Should PR and Marketing pay bloggers to post? The post and comment which followed mainly took an anti-payment stance, which I respect, but also respectfully disagree with.

Blogger 31

Blogger Marketing Creative Commons Blogosphere 31

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? To help me in this quest for the truth I enlisted the help of a couple of my fellow online marketing and SEO buddies.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Very helpful post, Jay.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JUNE 22, 2010

Unlike every other form of marketing and communication ever devised, you can’t treat social media like taking medicine – something that you do when you have to, and only because someone told you so. It is important that, as marketers and business-owners, we know what business we are in and we are in the communications business.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Before Permission Marketing , how much audience did Seth Godin have? I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. RSS Feeds » LEADERSHIP. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". IBM Using Chocolate to Capture African Market. Search Engine Marketing. src = [link]. }. White Papers |. Webcasts |.

Company 122

Company How To Case Study Mobile 122

Convince & Convert

JULY 6, 2012

The RSS feed is: [link]. Before we get into the show, I want to give a quick thanks to our sponsors, which includes my company, Argyle Social , makers of the finest data-driven, social media marketing software. Infusionsoft , makers of small and medium-sized business marketing automation. Listen Now. Find us on iTunes: [link].

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? It's awesome! link] jaybaer Oh man.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

Kikolani

JUNE 28, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. This Week on Kikolani. Business / Career. Business / Career.

Marketing 119

Marketing Postrank eBook RSS 119

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link]. Listen Now. Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link].

Social Media 115

Social Media API Training Class 115

The Way of the Web

JANUARY 12, 2010

lbrynleyjones Funnily enough I had an argument with a well known marketing guru about this just yesterday. Especially as advertising etc is ubiqitous and harder and harder to cut through with. Zappos has great customer service, because they strive to put the 'wow' into everything they do with their customers.

Social Media 35

Social Media FeedBurner Airlines Blogroll 35

Convince & Convert

FEBRUARY 5, 2010

I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? Ive founded 5 companies, and spent 15 years running digital marketing agencies. [link] Molly Carter Gaines I'm a little torn between #1 and #3– but my final vote is for #1.

Disqus 109

Disqus Social CRM Patterns Consultant 109