Social Media Strategies Summit

NOVEMBER 30, 2022

Goldfish Crackers Combines Storytelling Advertising & AR. In this example of brand storytelling advertising, Spotify plays into what makes our music preferences unique, such as obsessively listening to the same song on repeat. The vintage aesthetic also gels perfectly with the influencer’s steam train obsession. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Buffer Social

MAY 30, 2023

Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). Here are some tips to think about as you film your next Reel, TikTok, or Short: Start with what you have The ease of creating short-form videos is one of its main attractions. What is short-form video content?

Video 76

Video Film Meme Trends 76

Sprout Social

JUNE 17, 2020

For some brands, videos are used heavily for advertising. Whether you plan it with a flowchart or old-fashioned pen and paper, you need to know how videos will be created and filmed. Planning the shoot for optimal filming. Filming won’t be linear for the most part. One film recording session could produce multiple videos.

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Video Social Media Strategy Film 144

Mindjumpers

JULY 27, 2010

Doing a spoof of a popular commercial, film or simple a private YouTube hit, happens all the time, a few is good and a lot really bad. On the blog site, [link] – you can go behind the camera and see the making of the film. New Spice – Study like a Scholar, Scholar Look at me! Now back to the blog! Bravo – well done!

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Study Film Nielsen Disqus 220

Mindjumpers

SEPTEMBER 8, 2010

Director Kevin Macdonald is still editing the most compelling submissions to go into a documentary film, which is produced by Ridley Scott. The film will premiere at the Sundance Festival and on Youtube in January 2011. More videos will be added to the gallery as the director and his team review the videos.

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YouTube Film Policies Disqus 193

Buffer Social

DECEMBER 20, 2022

I also know that in the long run, having our own audience is crucial in a world where digital advertising is increasingly expensive. Then, on Tuesdays, I spend 4-5 hours doing my filming for the week. I also invested in a mini microphone to ensure high-quality sound no matter where I’m filming.

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Organization Strategy Film Metrics 80

Buffer Social

MARCH 30, 2023

Vlog series Content creator Nabela Noor went viral in 2020 when she started her pockets of peace series on TikTok where she films an aesthetically pleasing glimpse into her happiest moments. When you’re in this phase, we recommend batch-creating your content for your series to save time and film everything efficiently.

Instagram 88

Instagram Social Media Film Hashtag 88

Buffer Social

JUNE 9, 2022

We’re now talking to film festivals, streaming services, South Asian-led brands, and even medical schools and universities about helping us release and distribute the film.) The video storytelling work I was doing for the documentary inspired some new best practices for our advertising partners.

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Project Film Energy Case Study 81

Kikolani

JUNE 18, 2013

As the Marketing Director for the film, I’m in charge of getting that exposure. PPC and Banner Advertising. Social Advertising. DVD of the Film. Your Name in the Film Credits. You on the Big Screen in the Film. In order to get funded, this project needs as much exposure as possible. Press Releases.

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Strategy Film Marketing Press Release 139

Convince & Convert

DECEMBER 11, 2014

Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video.

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Case Study Film Sentiment Marketing 162

Hootsuite

NOVEMBER 23, 2022

Creators usually film and narrate the content from their perspective, which gives it an authentic feel. UGC creators create content that emulates traditional UGC , using the same unpolished and authentic filming style that an everyday creator might use when sharing a review of their favorite product. Some optional upgrades: Ring light.

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UGC Film Authentication Influencer 92

Sprout Social

APRIL 18, 2022

Letterboxd is a social film diary where users can rate, review and tag films as they watch them. In 2022, the platform announced that it will be rolling out new advertising tools for small and medium-sized businesses. Quite a few have even reached household name status. Here are some you may have heard about: Letterboxd.

Social Media 104

Social Media Film Exercises Social Networking 104

Twist Image

DECEMBER 10, 2017

He is the author and producer of the award-winning documentary film and book, The Last Ring Home. The film, which has won multiple awards, including Best Foreign Film, Best Documentary and Best Screenplay, was shown on PBS in May of this year. advertising agency. advertising podcast. . business blog. disruption.

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Film Advertising Reputation Consultant 55

Ignite Social Media

AUGUST 2, 2022

This is a great strategy for when you don’t have the time or resources to film new videos. Advertising on TikTok may just change the way you think about digital marketing or the platform in general. You can upload images from your camera roll or take new ones directly in the app. Set up a really cool transition and you’re done.

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Strategy Marketing Banking Influencer 175

Pixlee

AUGUST 10, 2020

Sure, you might have to spend some time sifting through content that features or mentions your brand, (typically by searching for hashtags that are related to your company) but other than that, there’s no filming or trying to create the perfect clip. If your budget doesn’t allow for a brand takeover, consider using native advertising.

Video 98

Video Marketing UGC Hashtag 98

Hootsuite

NOVEMBER 10, 2021

That doesn’t mean you need to invest in pricey equipment, but be conscious about filming in well-lit spaces where the audio is going to be clean. Step 7: Explore TikTok’s advertising options. Women in that age category make up nearly a quarter (24.7%) of TikTok’s advertising audience. Who loves to visit Canada? One key takeaway?

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How To Hashtag Trends Analytics 143

Twist Image

SEPTEMBER 17, 2017

Jeff was the co-writer and director of that film. advertising podcast. Tags: advertising. Jeff Rosenblum is a marketing agency co-founder, author, documentary filmmaker and a person who likes to shake things up. Have you seen the documentary, The Naked Brand ? If you have not: stop everything and watch it (it is awesome).

Brands 72

Brands Film Advertising Google 72

Twist Image

NOVEMBER 19, 2017

In the evolution of his career in marketing, he joined the Troma Entertainment team, having met Troma Founders Lloyd Kaufman and Michael Herz , when he was working in a film and TV distributor. advertising podcast. film industry. advertising podcast. film industry. Tags: advertising. business blog.

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Domain Name Film Marketing Advertising 63

The Realtime Report

OCTOBER 9, 2012

The basic premise of the fan-centric social film series – looking for love, but in a totally new body each day – conveniently allowed multiple fans to play the main character role. The series’ Facebook page describes the project as “Hollywood’s first film that gives the audience a chance to play the lead role.”

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Video Film Project Campaign 139

agora pulse

JANUARY 14, 2020

Paying to advertise on TikTok (It’s early days but expect this to develop rapidly.). A super-successful TikTok marketing campaign I loved was #YouOwnIt developed for cosmetics company MAC by ad agency Pulse Advertising. In addition, it encouraged 15,000+ users to film their experience at the chain restaurant. Who’s hungry now?).

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UGC Hashtag How To Meme 139

Ignite Social Media

JANUARY 6, 2020

The Social Network film comes out and is met with widespread critical acclaim and commercial success, though it is considered largely inaccurate by Mark Zuckerberg. Facebook becomes the 3 rd largest web company in the US behind Google and Amazon, where it still sits in 2020. Credit: Shareaholic. Twitter – 2010.

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MySpace Instagram Social Networking YouTube 134

Ignite Social Media

APRIL 2, 2020

Whether you film your content in the app itself or produce it elsewhere, it absolutely must be in a vertical format, and under either the 15-second or 60-second limit. As with any platform new to the ad space, advertising on TikTok is limited to brands with larger marketing budgets. Unique Features of TikTok. Targeting Capabilities.

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Marketing Authentication Trends Feed 217

The Realtime Report

NOVEMBER 26, 2019

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Increasingly, the shift is to digital media advertising. Programmatic advertising is one of the fastest-growing areas in digital marketing. What’s not to like?

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Advertising Nielsen Buy Products 113

Convince & Convert

OCTOBER 24, 2013

Following the trend of integrating social media with traditional ads , Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. While clever and engaging as an advertisement alone, what’s unique is how the company pulled this campaign through to its digital and social channels. They all have happy homes.

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Campaign Hashtag Film Advertising 154

Mindjumpers

OCTOBER 7, 2010

They have created a short film called The Warden divided into sixteen scenes – challenging the viewers to rearrange the parts in effort to piece the story together and uncover the complete chronicle. For years, trailers have been created to bring attention to the festival.

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Social Media Marketing Film Foursquare 193

Keyhole.co

AUGUST 29, 2020

The videos can be filmed directly with the IG Reels camera or you can upload them from your camera roll instead. Once you’re done filming, you’ll spot two arrows on either side of the shutter button (the left one serves to replay the clip you’ve just finished filming). Instagram Screenshot by Shelby Brown/CNET.

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Instagram Film Analytics Influencer 105

Mindjumpers

JULY 16, 2010

After reading a bit about the film, especially that it where primary based on the book “The Accidental Billionaires” by Ben Mezrich, I thought it would be a good idea to read the book and so I did. So what to expect?

Social Networking 176

Social Networking Nielsen Film Facebook 176

Sprout Social

JUNE 29, 2023

The pendulum swing from pristine, big budget advertising campaigns to lo-fi social content has been building up for years. Specifically, more conservative budgets and the inability for marketers to travel and film on-site. What’s driving the shift toward lo-fi content? There are a few factors that have contributed to this shift: 1.

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Content How To ROI Trends 113

Twist Image

MARCH 9, 2018

Film Money - A Data Story - DataMake. ". and just in time for the debates over Oscars , here's an incredible exploration of the money in the film industry, done as a superb interactive website. advertising agency. film industry. film money. advertising agency. film industry. film money.

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Avatar Film Analytics Data 45

Sprout Social

MARCH 14, 2022

The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. Continuing to tackle conversations on how Black people are portrayed in the media, P&G has since released two films, The Talk and The Look , which both confront racial bias and the prejudices that Black people face in the U.S.

Campaign 113

Campaign Brands Communities Industry 113

Twist Image

FEBRUARY 8, 2017

But, I saw the brand "Participant Media" and I thought about the movie, An Inconvenient Truth , and the many other films that I have enjoyed from this company. There are plenty of other producers and films to watch on Netflix. Your marketing and advertising is all about how your message gets placed in the marketplace.

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Brands Film Advertising Sports 40

Social Media Marketing

JULY 19, 2010

As Facebook prepares to celebrate hitting 500 million members this week , we're seeing more news of the controversial film The Social Network. ** With the tagline "You don't get to 500 million friends without making a few enemies," the trailer for the film has been running on thesocialnetwork-movie.com or 500millionfriends.com.

Social Networking 167

Social Networking Film Advertising Facebook 167

Pixlee

APRIL 28, 2021

In fact, 84% of consumers say they trust peer recommendations above all other sources of advertising. The creators of the best commercials would take home a cash prize, and a compilation of their short videos would be shown as an advertisement during the first game of the NFL season. . Source: Muse by Clio.

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Campaign UGC Content Sports 97

WebInKnow

OCTOBER 1, 2018

I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona.

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Sports Film Features Video 65

Mindjumpers

DECEMBER 4, 2015

For example the recent release of the film Prem Ratan Dhan Payo has been shared across many platforms thanks to the success of its social media strategy, where the lead actress of the movie, Sonam Kapoor, asked everyone to share a dance (Dubsmash) to the title song from the film and shared the best entries on her Twitter and Instagram accounts.

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Activities Social Media Film Mobile 100

Mindjumpers

SEPTEMBER 27, 2010

Go to video Expendables Trailer : The trailer for the film Expendables also shows ways to do marketing on YouTube and some of the similar effects has been seen by for instance Samsung. The first film was groundbreaking when it came out last year in the way it is able to activate the user and make the user part of the film.

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Film YouTube Collaboration Disqus 191

Keyhole.co

MARCH 8, 2022

Influencer marketing, TikTok advertising, and creating organic content are three essential parts of TikTok marketing for business. The benefits of TikTok marketing: Increase brand awareness Getting feedback from customers and audiences Selling products and services Advertising your offering Providing customer service.

Engagement 119

Engagement Hashtag Influencer Trends 119