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How to foolproof your Facebook advertising strategy

Sprout Social

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. After all, Facebook boasts the largest user-base of any social network and one of the most engaged. It’s no secret that Facebook’s organic reach has taken a nosedive. Define your target audience.

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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. How to advertise on TikTok.

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Put on your content boxing gloves and learn how to own the News Feed like a boss. It's similar to the days when the SEO spammers figured out how to rise to the top of the feed with dirty black hat seo links sprayed all over the web. How to not be a slave to the Facebook algorithm by focusing on areas you can succeed.

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How to Get Your First 1,000 Followers on Every Major Social Network

Buffer Social

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind. Use relevant hashtags.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

WHY should your audience care that you are on Facebook or any other social network? Are they people who want to engage with your brand on Facebook or any other social network? It is true that big changes are coming to Facebook. He made it crystal clear that we all will see less brand content in our news feed.

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How to analyze customer reviews for brand insights

Sprout Social

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. Google is prescriptive about how to present information. Want to find out how to implement this framework in your business?

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