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Common Advertising Mistakes Related to Placement Selection

Jon Loomer

Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. Both apply to mistakes related to placement selection.

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How Multi-Advertiser Ads Work

Jon Loomer

I’ve been asked so many times about what Multi-Advertiser Ads are and whether we should turn them on. Here’s how multi-advertiser ads work… If a potential shopper engages with an ad, a multi-advertiser carousel may appear below it. It’s not really a special ad unit. What Are They? Does it work?

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Update Your Meta Advertising Assumptions

Jon Loomer

You’ve been advertising for years. Let me explain… Things Change It’s important to remember that Meta advertising today looks nothing like it did five or 10 years ago. The post Update Your Meta Advertising Assumptions appeared first on Jon Loomer Digital. But don’t forget to update your assumptions.

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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

The person watching the video also needs to convert on your advertising objective within 24 hours. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. Let’s simplify this. Meta’s documentation specifically mentions “skippable” videos.

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Social media advertising: how to run a compelling campaign

Sprout Social

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? Why run paid social media ads, anyway?

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TikTok Ads 101: How to get started with TikTok advertising

Sprout Social

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. How to set up ads on TikTok. Types of TikTok ads.

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How to Choose Facebook Ad Placements

Jon Loomer

Sometimes, advertisers can micro-manage in this case. For more information on how to do this, you can check out a couple of articles I’ve written on using URL parameters: How to Use URL Parameters for Facebook Ads Tracking. First, I’d say that the inexperienced advertiser should always keep it simple.

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