Keyhole.co

JANUARY 30, 2024

No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. Wondering how you will find the right crowd among a whopping 4.59 billion social media users? It’s probably because you don’t know exactly whom to target.

Social Media 59

Social Media How To Patterns Sports 59

Social Media Strategies Summit

JULY 16, 2022

Want to start advertising on TikTok? For many brands, TikTok is no longer the hot new thing in social media; it’s become a staple of their marketing strategies. It can be a little overwhelming if you’re a first-time advertiser who just wants to create and launch ads in the simplest way possible. You’re in good company.

How To 200

How To Template Templates Metrics 200

Hootsuite

MARCH 30, 2021

Social media and ecommerce are a match made in heaven. Marketers have been using social platforms to connect with ecommerce customers for a while now. And for a good reason — more and more internet users shop online and use social media to research brands. What is social media ecommerce marketing?

Examples 143

Examples Social Media Tips HootSuite 143

Later

JULY 1, 2020

If you’re looking to reach new audiences, social media advertising can be the quickest and easiest way to achieve your goal! With the right social media ad strategy, you can build your following, get website clicks, and drive sales for your brand or business. Advertising on Instagram.

Advertising 69

Advertising Social Media Instagram Campaign 69

yMarketingMatters

FEBRUARY 8, 2018

I have read nearly every blog and article out there, and attended Facebook discussions and webinars by so many experts in the industry from John Loomer , Josh Constine (Techrunch), Fortune , Mari Smith , to Mike Stelzner from Social Media Examiner , and many more. And if you haven't invested in Facebook advertising, START NOW!

Feed 145

Feed Feedly News Facebook 145

agora pulse

MAY 26, 2020

Here’s how to do so and examples of brands getting them right. In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. What Is a Social Media Landing Page? A social media landing page is the destination you want your followers to visit.

Social Media 150

Social Media How To Discount Campaign 150

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

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ROI Social Media UGC Discount 246

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

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Social Media Sentiment Data Team 125

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

B2B 117

B2B Trends Social Media UGC 117

The Realtime Report

JULY 15, 2022

How to Optimize Your Social Media. It is now more evident than ever that having an effective social media strategy in place is vital for growing your business’ online presence. What is a Social Media Strategy and Why is it Important? Social Media Marketing: Reaching Your Audience.

Social Media 91

Social Media Strategy How To Comparison 91

Jon Loomer

JANUARY 13, 2018

I did my best to break down what I think is happening , but now it’s time to step back and evaluate how — and if — this changes things. But as I’ve said repeatedly now, we simply don’t know how this will impact your page until these changes are rolled out. First, to summarize: 1. So… Now what?

Feed 165

Feed Feedly News Facebook 165

Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Start free 30-day trial What is a social media SWOT analysis? Clear data.

Analysis 105

Analysis Social Media HootSuite Tips 105

Hootsuite

APRIL 4, 2023

The campaign set the standard for how to fundraise on social media. Not every social media donation drive delivers such stunning results. But social media is still fertile ground for fundraising. The trick is knowing how to do it. 1 Social Media Tool Create.

Social Media 97

Social Media Tips HootSuite How To 97

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

APRIL 13, 2020

With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement. How much do Instagram ads cost? Table of contents.

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Instagram Advertising How To HootSuite 145

Hootsuite

AUGUST 4, 2020

And with publications well outside the social media space—think the Telegraph newspaper, Time magazine, and even Cosmopolitan —publishing articles on how to turn autoplay sound off, you can bet plenty of people will be choosing to continue their News Feed browsing in silence. How do you leverage the 3 second rule?

Video 144

Video Social Media How To HootSuite 144

Ignite Social Media

APRIL 7, 2021

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. A Brief History of Organic Reach on Facebook.

Organization 187

Organization Social Media Content Analysis 187

Hootsuite

AUGUST 17, 2020

Weighing the options between organic vs paid social media? Paid and organic social are different beasts best harnessed for different goals. If you’re new to paid social, 2020 is an interesting time to get started. If you’re new to paid social, 2020 is an interesting time to get started. What is paid social media?

Organization 145

Organization Social Media Strategy How To 145

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. These people have dedicated and engaged groups of followers on social media.

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Influencer Social Media Marketing How To 145

Pam Moore

FEBRUARY 6, 2018

Put on your content boxing gloves and learn how to own the News Feed like a boss. It's similar to the days when the SEO spammers figured out how to rise to the top of the feed with dirty black hat seo links sprayed all over the web. How to not be a slave to the Facebook algorithm by focusing on areas you can succeed.

Feed 164

Feed Feedly News Tips 164

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. How to advertise on TikTok.

Advertising 141

Advertising Marketing Campaign Hashtag 141

agora pulse

APRIL 1, 2020

Need a new job in social media? If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. Where to Immediately Look for Social Media Jobs.

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Social Media Social Media Management How To Course 129

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive.

Advertising 111

Advertising Strategy Facebook How To 111

Hootsuite

JANUARY 23, 2020

A social media content calendar is like the Marie Kondo of your entire social media strategy. We’ll also list our favorite social media content calendar apps. Oh, and we’ve built some free social media content calendar templates to get you started. Why use a social media content calendar?

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Template Templates Social Media Content 145

Sprout Social

DECEMBER 20, 2022

Your brand is so much more than a logo, tagline or advertising campaign. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post?

Meeting 99

Meeting Team Social Media How To 99

Rebekah Radice

JANUARY 7, 2019

How did it make you feel? It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. So how do you get started? I’ve broken down 8 steps to help you measure each aspect of your social media performance. Let’s dive in!

Social Media 145

Social Media How To Metrics URL 145

Pam Moore

APRIL 3, 2018

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. Does this sound familiar?

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Social Media Strategy How To Training 164

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

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Trends Social Media Instagram Platform 182

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Know who you want to reach and you can be successful in planning how you want to reach them.

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Social Media Hashtag Instagram Engagement 126

Hootsuite

OCTOBER 2, 2019

Facebook advertising is an important way to connect with your audience on the world’s largest social network. How to advertise on Facebook: a step-by-step guide. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Table of contents.

Advertising 112

Advertising Facebook How To HootSuite 112

Pixlee

JANUARY 23, 2020

With over 500 million users around the world, TikTok has become the fastest-growing social media platform. This wide reach makes it one of the main platforms most brands are looking to advertise with. How Should a Brand Advertise on TikTok? Advertisement is relatively new on TikTok. Create an Ads Account.

Advertising 55

Advertising How To Hashtag Influencer 55

Ignite Social Media

JUNE 24, 2021

Social media has been a part of our lives for over 20 years. While the networks are constantly changing and new features rolling out, we’re still seeing brands make social media marketing mistakes that are easily avoidable. Give your social teams the time they need to optimize posts for each channel.

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Social Media Brands Marketing Influencer 166

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Hootsuite

JUNE 29, 2021

What are the benefits of using social media for business? billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Stay top of mind.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Postcron

MAY 7, 2020

Social media has grown so much over the years that today it is an essential place for advertising your products or services. There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with ?

Social Media 131

Social Media How To Hashtag Meme 131

Pam Moore

JANUARY 30, 2018

Yesterday I saw a Facebook ad from a large social media industry event host with an image and big words reading “Facebook Apocalypse.” Can someone please tell me why this is the fault of Facebook if a publisher chooses to be irresponsible in their due diligence and accept money from fraud advertisers?

Feed 167

Feed Feedly News Facebook 167

agora pulse

JULY 3, 2019

The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. As the director of a marketing agency specializing in financial services, I need to stay updated with the latest rules and how to apply them to social media.

Social Media 117

Social Media How To Influencer Policies 117