Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. Live video was a game changer for Facebook.

Facebook 150

Facebook YouTube iPhone LinkedIn 150

The Realtime Report

MAY 7, 2014

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

Mobile 177

Mobile Study Video Press Release 177

Pam Moore

APRIL 14, 2017

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. One very important factor for success on any social network including Facebook, is visual marketing. Download our brand new Facebook image sizing reference guide!

Template 167

Template Templates Facebook iPad 167

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. An email address, first and last name, mobile device ID, or google ID can be used to match.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Outstream ads appear online on mobile devices and are placed on websites and apps that run on Google video partners.

YouTube 111

YouTube Advertising CPA Cost 111

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130

Brands Facebook Influencer Campaign 130

Jon Loomer

JANUARY 12, 2020

Facebook first started rolling out the ability to customize ad creative by placement more than two years ago. The biggest update is the ability to customize creative for an existing Facebook post. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Mobile Marketplace Feed.

Facebook 171

Facebook Aggregator Meme URL 171

Hootsuite

MAY 2, 2023

For new agents and veteran brokers alike, real estate Facebook Pages play a major role in building awareness and having a strong online presence. Not only are Facebook Pages great for promoting your latest listings or create ads to reach potential clients, they can also be an effective way to generate more traffic and leads for your business.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

Jon Loomer

FEBRUARY 25, 2018

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.” There is a LONG list of estimated metrics.

Metrics 162

Metrics Facebook Sample Samples 162

Jon Loomer

NOVEMBER 9, 2022

The process is surprisingly similar (possibly inspired) by Facebook Ads Manager. The concept of Custom Audiences on TikTok is largely no different than that on Facebook. One difference here compared to Facebook Custom Audiences is that the number of days your audience covers is not free form. These are mobile device IDs.

Eventful 207

Eventful Engagement Organization Groups 207

BeingOptimist

JUNE 12, 2020

In this article, I have decided to let you know how to add admin in Facebook pages. Basically, Facebook Pages are a Fan page or Company page used for commercial and non commercial purposes. Method 1: How To Add Admin In Facebook Page on Desktop. Method 2: How To Add Admin in Facebook On Facebook Mobile Apps.

How To 105

How To Facebook Notification Badge 105

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. But it’s important to look closely at the numbers to get a full picture of who uses Facebook—and how usage has changed over the years. In some places, Facebook’s audience has shrunk. Meanwhile, Facebook Groups are surging in popularity.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Jon Loomer

OCTOBER 3, 2020

When you select placements in your ad set, Facebook displays some basic requirements. Facebook also provides a resource that lists out all of the minimums, maximums, and other requirements associated with each format and placement. NOTE: If you’re looking for page, group, or event cover photo requirements, read this post.].

Facebook 215

Facebook Types Video Feed 215

Keyhole.co

AUGUST 27, 2020

Benefits of Creating a Facebook Business Page. While each platform has its own perks, we’re focusing here on the benefits of creating and managing a Facebook business page. There are several reasons why your business should have a presence on the social media giant Facebook. Access the Facebook Business Page Creator 2.

Facebook 103

Facebook How To Mobile Analytics 103

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. You have the ability to control whether ads are shown on mobile or desktop (all devices by default). You have the ability to control whether ads are shown on mobile or desktop (all devices by default). Placements are selected within the ad set. Stories and Reels.

Feed 176

Feed Feedly Real Estate Instagram 176

Social Media Strategies Summit

NOVEMBER 7, 2018

Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat. Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. Kik, a cross-platform mobile messaging app. Kik’s main differentiator is privacy.

Platform 271

Platform Social Media Influencer Trends 271

Social Media Strategies Summit

APRIL 22, 2019

The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. While Instagram Stories have been widely adopted by brands, only around nine percent of major brands post to Facebook Stories. As with most features on Facebook, there is typically an advantage to being an early adopter.

Trends 142

Trends Social Media Instagram Influencer 142

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

CPC 111

CPC Facebook Marketing Advertising 111

Jon Loomer

MAY 10, 2016

If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences. Dynamic Product Ads Are Now Dynamic Ads. Dynamic Ads for Travel.

Hotels 113

Hotels Travel Facebook Advertising 113

Jon Loomer

OCTOBER 3, 2020

When you select placements in your ad set, Facebook displays some basic requirements. Facebook also provides a resource that lists out all of the minimums, maximums, and other requirements associated with each format and placement. NOTE: If you’re looking for page, group, or event cover photo requirements, read this post.].

Facebook 172

Facebook Types Video Feed 172

Ignite Social Media

JUNE 23, 2016

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Facebook’s ad revenue is increasing at a staggering rate from $5.29

Buy 112

Buy CPM Facebook API 112

ProBlogger

FEBRUARY 16, 2022

The post How to Use Advertising to Promote Your Blog appeared first on ProBlogger. Have you ever considered advertising your blog? I’ve concentrated my own limited experimenting with advertising in two types of advertising: Google Ads – An oldie but a goodie. Photo by Pawel Czerwinski on Unsplash.

Advertising 39

Advertising How To Adsense Adwords 39

Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Simple: Facebook Live is a fantastic way to increase social media engagement. How to use Facebook Live.

Video 145

Video Facebook Notification API 145

Twist Image

MARCH 4, 2012

While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.),

Mobile 85

Mobile Committee Marketing Forums 85

Ignite Social Media

JULY 31, 2017

Last year, at Cannes Lions, Facebook introduced Creative Hub as its newest feature dedicated to experimentation in our mobile-first world. They said, “This new, online interface will be a sandbox where agencies can play with different ad formats for online and mobile and experiment with what works best. Be inspired. Say hello !

Facebook 90

Facebook Mobile Features Publishing 90

Mindjumpers

OCTOBER 22, 2014

Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. More than 100 million users worldwide share over 400 million snaps a day (outpacing the photo-sharing activity on both Facebook and Instagram!).

Platform 229

Platform Brands Content Mobile 229

Jon Loomer

APRIL 12, 2017

Let’s be honest: Facebook makes a ton of freaking updates. But my excitement level is high for the launch of call-to-action units for Facebook Instant Articles. If you aren’t familiar with Instant Articles, they provide a Facebook-hosted, instant loading option for users viewing on mobile. Email address only.

Facebook 167

Facebook How To Newsletter Mobile 167

Jon Loomer

JUNE 26, 2015

Facebook has started testing Lead Ads , and they are awesome. It shouldn’t take long for advertisers to realize just how useful, powerful and ultimately profitable these new ad units may be. Let’s take a closer look… Facebook has started testing Lead Ads, and they are going to be AWESOME! Click To Tweet.

Facebook 114

Facebook Privacy Advertising Embedding 114

Sprout Social

JULY 30, 2018

Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. Just like Facebook, Instagram, or Snapchat, Pinterest also offers a website tracking Pixel. This is beneficial for anyone selling a new mobile game or application. How to Advertise on Pinterest. Promoted Pins.

Advertising 84

Advertising Embedding CPC Types 84

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. By some estimates, Hispanics will outnumber all other cultural groups in the U.S. The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales.

Mobile 225

Mobile comScore Insurance Sites 225

Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Wired: Trolls Pounce on Facebook’s Tahrir Square. Facebook as a battleground.

Trends 258

Trends Facebook Sports Blogosphere 258

Webbiquity SMM

FEBRUARY 13, 2018

Facebook was opened up to the public in 2006. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. Social media is part of the daily routine for digital natives, and is increasingly visual and mobile. Twitter emerged at the SXSW conference in March 2007.

Social Media 178

Social Media Marketing Hubspot Trends 178

The Realtime Report

FEBRUARY 3, 2017

How To Optimize Your Facebook Ads Like A Pro. Facebook’s advertising network allows you to reach millions of potential customers very easily. That said, it is difficult to get the best results, such as a high conversion rate, when relying on Facebook’s automatic settings. Fine Tune Your Ads. Use Third Party Analytics.

Facebook 70

Facebook How To Advertising network Analytics 70

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of? Mobile App Actions Conversions Value. How will these changes affect us?

Metrics 87

Metrics Facebook Aggregator Report 87