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Show Me The Money: How Social Platforms Are Helping Their Creators Monetize

Likeable

While you could already run ads in the Groups feed, Facebook added a potential advertising opportunity with group admins in August 2020. Tying into its Creator Week showcase event in June, the platform launched an affiliate marketing program that makes it easier for creators to earn money from product promotions.

Platform 113
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What Made Oreo’s “Daily Twist” Campaign So Engaging?

Mindjumpers

Each day, Oreo shared an image of a cookie depicting all thinkable (and unthinkable) events of the day in question, such as important milestones or current events. Using milestones and popular-culture events to engage. Combining the offline and online worlds. Why was the campaign so engaging?

Campaign 255
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Why Oreo’s ‘Daily Twist’ is one of our all-time favorite social media campaigns

Mindjumpers

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? It used milestones and pop culture events to create engagement. Here’s why….

Campaign 100
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This Week in Social Media – 4/24/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Live Streaming and the Demand for Now

Mindjumpers

Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. Tumblr on the other hand seems to have taken a slightly different route by allowing third-party apps to stream live video straight to its service. Real-Time Marketing.

Compete 154
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This Week in Social Media – 5/22/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

article thumbnail

Live Streaming and the Demand for Now

Mindjumpers

Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. Tumblr on the other hand seems to have taken a slightly different route by allowing third-party apps to stream live video straight to its service. Real-Time Marketing.

Compete 100