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10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. The types of sites vary but most are trusted, authoritative brands with large audiences that have produced quality, popular content for years.

Sites 278
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Google AdWords a Popular Form of Pay Per Click Advertising

Social Media Marketing

"Pay Per Click" is typically an advertising system which is quite effortless to decipher and master. So, to reach the maximal number of prospective customers, it is highly imperative to put your business website on all of these major search engines. The advertiser pays for every click that occurs.

Adwords 102
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Advertising (Rented Marketing) vs Content (Owned Marketing)

WebInKnow

Most people focus on paying money to reach somebody else's audience via advertising on such platforms as TV and radio, search engines, trade show exhibit floors, and so on. Another way is to build your own audience by creating content on your site or via social networks. There are many ways to reach an audience.

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Pay search engines to display your site

Josh S Peters

There are two ways you can pay a search engine to display your site. Paid inclusion Paid inclusion is anytime you pay the search engine to include you in their results and it’s common among some directories and submission based search engines. Some of these sites are free, others are definitely a paid service.

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Search Engine Marketing Job Opening: Advertising Inventory Analyst

Bill Hartzer

ICONSTAFF has an opening for a motivated, organized and energetic Advertising Inventory Analyst. Running various reports from the ad server and site analytics application. Search for the ways to create new ad inventory, optimize usage of existing inventory, improve performance of advertising campaigns and help maximizing ad revenue.

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FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results

Bill Hartzer

The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, the FTC is warning the search engines that consumers must be notified that paid ads are paid ads–and it must be very clear which search results include paid ads and which do not.

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The Difference Between SEOs and Search Engine Marketers

Bill Hartzer

During a recent comment thread on Facebook by my buddy Steve Floyd , the subject of SEOs (Search Engine Optimization pros or “search engine optimizers”) and SEMs (Search Engine Marketers or “Pay Per Click professionals”) came up. It’s the way SEOs and Search Engine Marketers work.