Reddit Launches New Ad Tips Mini-Site for SMBs
Social Media Today
JANUARY 24, 2024
Reddit's looking to expand advertiser interest ahead of an expected IPO this year.
Reddit Launches New Ad Tips Mini-Site for SMBs
Social Media Today
JANUARY 24, 2024
Reddit's looking to expand advertiser interest ahead of an expected IPO this year.
Reddit 
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Should Meta Advertisers Ever Use the Audience Network Placement?
Jon Loomer
MARCH 1, 2023
If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it. What is Audience Network?
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6 Tools to Fine-Tune Your Social Media Advertising Strategy
Convince & Convert
NOVEMBER 30, 2023
Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.
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Facebook Launches New Site to Help App Marketers Deal with Coming IDFA Changes
Social Media Today
FEBRUARY 16, 2021
Facebook has launched a new mini-site to help Audience Network advertisers minimize the impacts of Apple's coming IDFA update.
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How Apple’s iOS 14 Update Will Impact Facebook Advertising
Ignite Social Media
JANUARY 21, 2021
In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. What These Shifts Mean for Your Business. These events can be adjusted in Events Manager.
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Resources for social media advertising & paid social
Sprout Social
NOVEMBER 25, 2020
In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase.
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Ads For Nonprofits And Government Organizations Found On Misinformation Sites
Forbes Social Media
MAY 12, 2023
Ads for dozens of nonprofit and government organizations are appearing on misinformation sites through Google's programmatic advertising, according to research from NewsGuard.
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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag
Ignite Social Media
JULY 27, 2020
Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.
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10 Things That Expose Good Sites to Google Panda
Adam Sherk
NOVEMBER 20, 2014
Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. The types of sites vary but most are trusted, authoritative brands with large audiences that have produced quality, popular content for years.
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Social media advertising: how to run a compelling campaign
Sprout Social
OCTOBER 1, 2020
If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? What are some sample social media advertising formats?
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The Absolute Guide to B2B Advertising on Quora
Oktopost
JANUARY 13, 2020
The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. On Quora, users can post questions and receive answers from other users on the site, many of whom are professional experts. What Are Quora Ads?
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Is Facebook Still the Most Effective for Social Advertising?
Ignite Social Media
FEBRUARY 18, 2019
In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. adults, according to Pew Research Center. incremental ROAs.
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5 Social Sites That Aren’t Facebook
Waxing UnLyrical
OCTOBER 24, 2012
The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. These sites are visually so much more appealing than anything on Facebook, and the pictures of the products are themselves inspiring. 5 Social Sites That Aren’t Facebook.
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How to Share a Facebook Advertising Audience or Pixel
Jon Loomer
MARCH 17, 2017
If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. Because I know how some advertisers are. Why do I need to say this?
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The 6 Sweetest Facebook Advertising Features Right Now
Convince & Convert
APRIL 13, 2017
For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.
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Can AdWords Be Good For Promoting Your eBook Site?
The Realtime Report
OCTOBER 19, 2017
Can AdWords Be Good For Promoting Your eBook Site? While self publishing lowers the barrier to publication for ebooks, authors and ebook site owners also have the responsibility of marketing titles on their own. This brings us to our central question: Can Google AdWords be good for promoting your ebook site? How AdWords Works.
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Advertising (Rented Marketing) vs Content (Owned Marketing)
WebInKnow
MAY 25, 2021
Most people focus on paying money to reach somebody else's audience via advertising on such platforms as TV and radio, search engines, trade show exhibit floors, and so on. Another way is to build your own audience by creating content on your site or via social networks. There are many ways to reach an audience.
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Google AdWords a Popular Form of Pay Per Click Advertising
Social Media Marketing
APRIL 29, 2019
"Pay Per Click" is typically an advertising system which is quite effortless to decipher and master. Nonetheless, so that people see and click your site more often, it needs to be viewed at the top of the search list. This advertising is unique since you don’t need to pay anything in advance, and you pay after someone clicks your link.
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How to foolproof your Facebook advertising strategy
Sprout Social
APRIL 15, 2019
If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. Perhaps it’s someone who engaged with your Facebook page or visited your site.
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Social Advertising: Growth of Native Ads To Outpace Display
The Realtime Report
NOVEMBER 26, 2012
Spending on paid social media advertising will reach $4.6 For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). Native ads running on social media sites (ex. Local social media advertising in the U.S. billion this year, while growing to $3.85
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Five Facebook Advertising Features You Haven’t Tried Yet
Webbiquity SMM
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.
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Best Place to Advertise Online in 2014?
The Social Media Incubator
JANUARY 24, 2014
An obvious reason to why these sites are increasing advertising is easy: results. But which social media site might be best for advertisers? Whether your advertising on social media or not, it may be worth looking into. The answer may surprise you. Right now, Pinterest may seem like the most appealing option.
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Is Native Advertising “The Only Online Advertising”?
Small Business Mavericks
FEBRUARY 10, 2015
Mobile is how we get online most of the time — sites and outreach must be mobile-friendly and consistent. Native advertising is the only online advertising — wait. What Is Native Advertising? They would all agree, however, that native advertising fits the context it is viewed in. What do you think?
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70 How to Find Profitable Targets in Facebook Advertising for B2B Marketers
agora pulse
JANUARY 3, 2019
You already know they’re interested in your product because they’ve been on your site—they just might need a little more convincing. Building the pixel takes two clicks — Facebook Ads Manager does it for you — and then you can add the code to whatever site you want to track. Know what your customer wants before they do.
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112 The Fastest and Slowest News Sites in 2012
Adam Sherk
APRIL 24, 2012
It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance. So I thought I’d check in on the PageSpeed scores for a selection of major news sites. April 2012.
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Tips to Get More Advertisers For Your Website
Idaconcpts
AUGUST 11, 2012
Direct advertising sales can be a huge opportunity for established websites to increase their revenue. Direct advertising is great for bloggers and smaller websites because you are not required to deal with an intermediary – you keep every cent you make. What You Need To Be Successful In Direct Advertising Sales.
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6 Priorities When Picking a Meta Ads Client
Jon Loomer
DECEMBER 18, 2023
I have spoken with far too many advertisers over the years who are put in no-win situations. You may also become known for your expertise within a specific industry, and you can become a more attractive advertiser if you have that focus. They are limiting their advertising potential. Those potential customers abandon the site.
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How to Use Advertising to Promote Your Blog
ProBlogger
FEBRUARY 16, 2022
The post How to Use Advertising to Promote Your Blog appeared first on ProBlogger. Have you ever considered advertising your blog? I’ve concentrated my own limited experimenting with advertising in two types of advertising: Google Ads – An oldie but a goodie. Photo by Pawel Czerwinski on Unsplash.
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Display Advertising Is A Failed State
Twist Image
DECEMBER 27, 2016
Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. or display advertising) is simply not true. .
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Turf Wars: Online Advertising Is Gonna Get Interesting
Small Business Mavericks
DECEMBER 3, 2014
“ Both Facebook and Amazon are coming at Google’s lock on advertising from new angles–that’s why this could be an honest to goodness fight for online advertising dollars and beyond.” Ther are some interesting developments in the world of online advertising. ” – Ellen Gipko, SEJ.
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How to Get People to Your Social Sites and Keep them Coming Back.
Saying It Social
AUGUST 24, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get People to Your Social Sites and Keep them Coming Back You have all of these great social sites but nobody knows about them! Here are some ways to drive people to your social sites and then keep them engaged.
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8 Questions to Answer Before You Pay to Advertise Your Business
Techipedia: Tamar Weinberg
MARCH 20, 2012
So you think your business is ready to get into paid advertising channels? Is your brand and site optimized? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Or are you into them already? Meet Sally.
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LinkedIn Advertising Improves Drastically: Matched Audiences Improves Performance
Devumi
MAY 11, 2017
Luckily, the site has been listening to your calls and has been rolling out LinkedIn advertising tools designed for that purpose. The post LinkedIn Advertising Improves Drastically: Matched Audiences Improves Performance appeared first on Devumi. The […].
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Looking to take a break from LinkedIn? Here are some great ways to do it
SocMed Sean
APRIL 21, 2022
LinkedIn is a popolar social media site that's distinct from the many others online. It’s a great site for promoting yourself, keeping up to date with your favorite companies, and creating and maintaining valuable professional relationships. Tap Settings , then Advertising data. But LinkedIn isn’t for everyone.
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Native Advertising Is Everybody's Problem
Twist Image
SEPTEMBER 12, 2014
Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that''s a lie. Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising.
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3 Best Practices for Advertising Your Brand’s Weekly Circular on Social
Ignite Social Media
JUNE 28, 2016
Social media marketing should not be viewed as another advertising platform. As Gallup stated, “Social media sites are highly personal and conversational … consumers who use these sites do not want to hear sales pitches.” Follow these 3 best practices to help get the most out of your sales-driving social posts.
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The Complete Pinterest Advertising Guide to More Valuable Ads
Sprout Social
JULY 30, 2018
Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. You can do this if you feel comfortable accessing your site’s code or metadata. Once the snippet is in the backend of your site, it will collect data about your website visitor behavior. How to Advertise on Pinterest.
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84 Snapchat Sued by Shareholders and Facebook Mischarges Advertisers – Social You Should Know
Ignite Social Media
MAY 22, 2017
Instead of only charging advertisers for clicks to site, Facebook billed them when smartphone users clicked to play the video. The post Snapchat Sued by Shareholders and Facebook Mischarges Advertisers – Social You Should Know appeared first on Ignite Social Media - The original social media agency.
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FoxNews.com Has Highest Customer Satisfaction Rating Among News Sites – By Far
Adam Sherk
JULY 17, 2012
Which news site has the highest customer satisfaction rating? Its satisfaction score of 84 is six points higher than the #2 news site, ABCNews.com. Its satisfaction score of 84 is six points higher than the #2 news site, ABCNews.com. Not a surprising assessment as HuffPo is not exactly a simple, streamlined site.
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Is Display Advertising Hurting Your Website?
Small Business Mavericks
JANUARY 26, 2012
Google has become mean concerning web sites and display advertising. If the advertising on your web page pushes the content down below the fold, then your site may receive a ding in the search rankings. ” One poorly designed page could affect your whole site, not just that one page. Why do I say “mean?”
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93 Offline Advertising For An Online Business
Small Business Mavericks
DECEMBER 9, 2011
Any business, whether it is a physical location or just a website, you need to advertise everywhere you can. Because people are on the go so much these days, they prefer to see a website address that they can jot down and go to the site later, when they have time. Online advertising is a great way to advertise.
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3 Reasons Why It’s Worth Paying For Social Media Advertising
The Realtime Report
FEBRUARY 9, 2017
3 Reasons Why It’s Worth Paying For Social Media Advertising. The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business. You’ll Be Able To Build A Bigger Audience. More Customers. Immediate Results.
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