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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

This has opened up new possibilities for brands looking to harness the power of social media advertising. There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity. Conduct webinars on topics related to your industry. Image Source: eMarketer.

B2B 217
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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. The model is further refined so it is specific to your business and industry. What is AI automation?

Strategy 104
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We Need a Better Definition of "Native Advertising"

Twist Image

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?"

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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential.

News 71
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The New Twitter

Mindjumpers

If you click on a tweet you’ll get a detail pane on the right side of your timeline that shows more details of the tweet; such as embedded media. Media You can see embedded media without leaving Twitter such as YouTube videos, Flickr pictures and live streaming from Ustream and more.

Twitter 174
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Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Today Google Carousel only covers travel, hospitality, and restaurant queries, but I have a feeling Google will expand their categories into real estate and rentals, which would be an awesome opportunity for our industry to gain that top placement across the carousel. Staffing for social media truly arrives. The crowd economy is here.

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Coca-Cola’s Social Media Strategy: A Deep Dive Into A Gripping Strategy

Keyhole.co

They have created a dynamic, inclusive online community beyond mere advertising. They deliver a unified and unwavering message that has embedded the brand deeply in the global psyche. Supporting initiatives Coca-Cola’s social media strategy doesn’t stop at advertising beverages; it extends to supporting initiatives.