Techipedia: Tamar Weinberg

MARCH 4, 2010

.&# While I haven’t really gone for a night on the town, social media has given me a taste of what I’m missing. I’ve learned that Roger Smith Hotel is a boutique hotel with event rooms suitable for parties and workshops. For more than 50 years marketing and advertising has been ran by the big guns on Madison Avenue.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

AUGUST 25, 2010

This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. He’d also have done the outreach personally since I’ve met the guy at social media events. Tamar is also the author of The New Community Rules (July 2009).

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JUNE 18, 2008

Make yourself heard, comment on news, stories and current affair. Share your experiences, memories and events with your friends and family. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

More people were reached using one advert or one advertising channel. Again, this was not new – the British Empire enabled inter-continental trade centuries earlier – but the mechanism was still similar: a product was global by being sold in a series of local markets. Ideas and good products spread faster.

Social Media 105

Social Media Marketing Digg MySpace 105

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JULY 1, 2010

You should know that using some types of ads like Kontera (contextual advertising) and the likes on your blog will irritate a large percentage of your readers but using AdSense the right way will not affect your blog. In any event, the blog will be made over soon enough. No one ever tells me though… Just my own take on things.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

JULY 27, 2009

I don’t necessarily expect to meet with those folks immediately; often, these powerful relationships are formed online, and I then try to learn what I can about the blogger himself/herself and follow up, normally at a conference or industry event. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Yahoo 154

Yahoo StumbleUpon MySpace Meeting 154

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Go to trade show events or nighttime meetups. If they actually know you exist and see you’ve made the effort to haul yourself to an event where they’re present, they’ll keep that in mind when composing a piece about your software or startup or whatever other product you have to offer.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

MARCH 17, 2010

Strategize With Webmaster to Create Better Conversion Just like any other advertising effort, your job needs to be measured. That’s usually because they are advertisements and ruthless self promotion on an almost-daily basis. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

It’s no surprise that both are asked to speak at events on a very regular basis. If you’ve ever seen Gary speak at an event or even just on his Wine Library TV appearances, you can see the exuberance of gusto in his presentations. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. The Beginner’s Guide to Advertising on Facebook (Jonathan Volk): If you’re looking to advertise on Facebook, be it for your product for via affiliate marketing (in Jonathan’s case), take tips from this guy.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Now let’s assume one of the bloggers responds with, “I have read your email carefully and it would appear that you have omitted the part where you request my advertising rate card.&# (Yes, forget about organic promotion. You say, “this is merely a story idea as there’s no advertising budget.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JULY 8, 2008

By that I mean not only the social voting sites like Digg, Reddit, etc, but also on the social networks (Facebook, MySpace, etc), social communication tools (Twitter, Pownce, Seesmic, etc.), social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Many of them (more than half) were individuals I met at search conferences, but other conferences (SXSW, events that Mashable was involved in in the capacity of host or media sponsor, and the first IZEAFest) also represented my Industry connections. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

And while you could keep those messages stored on Twitter’s server, it might be in your best interest to have them stored to a separate account in the event that Twitter goes down or for ease of searching. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

JUNE 30, 2008

I think plurk is more for networking and twitter more for tweeting news/events/links. If you want a more close knit type of social media, plurk, hands down. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Thanks for laying out the two sides.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

MAY 5, 2010

You may find opportunities to host real life events, be them at conferences or whatever else. Why not invite your Facebook fans to a special event at your venue? Then get fans and followers and advertise to them via facebook status updates and twitter tweets. My best advice would be to use a social networking marketing site.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MARCH 10, 2010

Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear. Social Media Marketing : In social media marketing, you are tasked with leveraging the social space through its media to market your products.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Yet with social media, there’s a perception that it’s easy to score freebies. It shouldn’t be that way, but that’s the way it is.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MARCH 4, 2008

Evan: I’ll admit, I shoot the monkey on the advertisements. The Pictures Here are some pictures of the event: Want more photos? 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

Conference 100

Conference StumbleUpon Engineering Flickr 100

Techipedia: Tamar Weinberg

MARCH 10, 2008

Here we go with the highly-talked-about keynote presentation at South by Southwest… Just like an Apple keynote, they tried to build up some serious momentum for this event. Personally, having sat next to Daniel Terdiman of CNet, I heard (and understand) both perspectives after having liveblogged the entire event.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Personal accounts of everyday events is what made Dooce and the Bloggess so successful. Go to local or national face-to-face events to meet other bloggers. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! How does one do this?

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JULY 21, 2008

I like to think of this as “Schrodinger’s Blogger&# , referring to the famous thought experiment which explains to us the rather odd concept of the quantum state, in which an event exists only as a waveform of possibilities (1 or 0) until it is observed, and that the act of observation changes the outcome of the experiment.

Social Media 104

Social Media StumbleUpon Communities MySpace 104

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Top 29 Niche Social Media Sites (That Actually Send Traffic) : Andy Hagans consistently updates this list with some great resources that aren’t necessarily being tapped into by many folks, but maybe it’s time for things to change. Reddit Tips from the Top Dog on Reddit (Social News Watch): How do you become a top user on Reddit?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media marketing seems affordable compared to other marketing, especially television, print, and even pay-per-click marketing or CPM-based advertising, but the biggest fallacy as it relates to social media marketing is believing that it’s something that you can do quickly and affordably. After all, time is money.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

You may find people who are surfing outside your social circle who might be potentially interested in your products. At business networking events, try to get to know people outside your group of trusted colleagues. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Anyhow, great article.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Social News (Digg, Sphinn, Mixx, Reddit, Tip’d, and a whole load of related sites) Submitting only your own articles and posts to social media sites. Social news is about reciprocal relationships. Submitting a story to a social news site that is completely off-topic. Excess converts to spam.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

SMO ABC March 4, 2010 at 10:23 am Facebook : Facebook Fan Page : Search Engine Optimizician March 8, 2010 at 1:11 pm WELSTech » Blog Archive » 122 – Social Networking Show and Tell March 10, 2010 at 6:02 am 4 reasons why you need a facebook fan page | CONFIDENCE IS AN INSIDE JOB ™.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Here’s how this works : In the Internet Marketing Best Posts “series,&# I take posts that are typically timeless — they’re not confined to a specific event or news occurrence — they’re valuable for the long haul in terms of Internet Marketing and creative strategy. Not excess. Whole Foods did.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

APRIL 1, 2010

I could write a post explaining how to use TV advertising or radio to build your brand, but most of you won’t shell out thousands of dollars for something that most people will ignore anyways. Social media, on the other hand, allows you to connect directly with the audience you want to target, on common ground, and build relationships.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

In the social media world, it’s also imperative to have an emergency preparedness plan in place. In the event of emergencies, someone should be designated to run the public relations and oversee all inbound and outbound communications. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Danny is currently Chief Content Officer of Third Door Media which operates the Sphinn social news site and organizes the popular Search Marketing Expo conference series.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JUNE 23, 2010

Just a guys personal profile on Facebook Facebook makes the bold claim that they have 400 million accounts, which is a great number to a potential advertiser or business looking to jump on the bandwagon. Contributions on a Facebook event wall that come from a social media aficionado whose name clearly isn’t on his (her?)

Facebook 268

Facebook SEO Policies Groups 268

Techipedia: Tamar Weinberg

APRIL 28, 2010

Reply Adam Metz April 28, 2010 at 11:00 am Sure, Tamar, many of the new developments in the last few years are not great for small business (marcom/ad budgets under $100k), but even SME brands won’t blink an eye at having to become a basic Facebook advertiser ($600-1200/year). Wow, good point on the events.

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

I agree with your assessment of the differences between SEO and Social Media Marketing. I also appreciate your characterization of both as ongoing processes (social media is not an event). Advertisers use social media marketing to help bring these pieces of content to the right people whose attention we want to capture.

SEO 178

SEO Social Media Marketing Digg 178