Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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Advertising Social Media Strategy Tools 105

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making. With this knowledge, you can create strategies to bridge those gaps.

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Analysis Report Examples Tools 94

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. billion spent in the previous year.

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Examples B2B ROI CPA 62

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? The process is often overwhelming for beginners.

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Advertising Campaign Social Media How To 145

The Realtime Report

AUGUST 11, 2021

What Is Data Mining? Data mining is a process that allows someone to find patterns, anomalies, and correlations in large sets of data and predict potential outcomes. Mining data is not new. This is allowing mining to stay current with the trends of large data sets and computing power. Recent Advances. Industries.

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Data Insurance Analysis Retail 91

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. So, there is quite a bit of data to support LinkedIn staying prosperous in the upcoming years. It’s the juicy B2B data that is typically hard to uncover.

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LinkedIn Advertising URL Campaign 177

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Who should advertise on TikTok? .

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Advertising Marketing Campaign Hashtag 141

Ignite Social Media

JULY 11, 2023

Paid social media advertising should be a key part of any business strategy. It’s no wonder that businesses are increasingly turning to paid social media advertising to reach their target audiences. It’s no wonder that businesses are increasingly turning to paid social media advertising to reach their target audiences.

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Advertising Social Media Brands CPM 60

Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. That information is shared with Meta to help enhance our advertising. It’s an important action that a specific advertiser wants to track, custom to their needs.

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Eventful Conversation API URL 174

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. Snapchat Location Ads.

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Advertising Social Media Real Estate Facebook 112

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

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Advertising CPM CPC Buy 118

Sprout Social

AUGUST 19, 2021

These features create new digital storefronts that can be found organically or boosted through paid advertising. . 3 social commerce examples you can learn from. Gather useful data on your customers’ social habits. Savvy sellers can use this information to confirm the existing voice of customer research against real examples.

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Examples Tips Patterns Instagram 133

Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. You may also become known for your expertise within a specific industry, and you can become a more attractive advertiser if you have that focus. They are limiting their advertising potential. These clients do not set them up for success.

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Construction Advertising Industry API 187

Social Media Strategies Summit

FEBRUARY 1, 2024

Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools. Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. What types of media do they post?

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Analysis Social Media How To Hashtag 184

Buzz Marketing for Technology

MAY 29, 2013

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data. But don’t try to change everything at once.

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Data Tips Aggregator Conversation 278

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. In the analysis stage, we’ll look at commonalities within the collected data.

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Data Survey How To Review 125

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

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Data Social Media HootSuite Template 94

Bill Hartzer

OCTOBER 10, 2023

Capitalizing on the extensive global reach of Reels and the ability to assess brand suitability, advertisers gain access to new avenues for audience engagement, resulting in enhanced overall media efficiency. The goal is to empower all brands to curate the most fitting advertising environments for their target audiences.

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Instagram Brands Collaboration Facebook 165

Keyhole.co

JULY 31, 2023

In this article, let’s look at five examples where brands have leveraged social media to deliver excellent customer service. Brand #1: Nike Nike has long been known for its effective advertising strategies , but its approach to social media customer service truly helps it stand out as a customer-centric brand.

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Examples Social Media Brands Issues 52

Oktopost

NOVEMBER 3, 2020

Moreover, COVID-19 has changed the world quite a bit this year, creating a new environment for ABM and data-driven B2B funnels in which email marketing is a central tool. Now is the time to dig up that data and refresh your memory on what worked and what didn’t. Measure everything and make use of the data.

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B2B Examples Discount Campaign 125

The Realtime Report

NOVEMBER 2, 2023

Retailers now have to reach a more diverse audience more effectively, and accurate data is vital to successful multicultural and inclusive marketing. We’ve always been grounded on the importance — and benefits — of using well-formed first-party data. The FDA-approved asthma medication albuterol is a prime example.

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Retail CSR Marketing Yahoo 178

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 111

Advertising Strategy Facebook How To 111

Jon Loomer

MARCH 22, 2022

The changes to Facebook (or Meta) advertising due to iOS 14+ in 2021 were significant. Regardless of whether your audience is on an iOS device, advertisers saw impact related to conversion attribution , optimization, and targeting. This feature disappeared rather quietly, so most advertisers may not have noticed. Watch Video.

Facebook 197

Facebook Advertising Conversation Report 197

Jon Loomer

AUGUST 23, 2023

One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Of course, you can’t just compare your results to all other advertisers. In this example, the ad set’s Cost Per on-Facebook Lead is 59% lower than “similar” ad sets. Great results?

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API Cost Report Consultant 147

Social Media Strategies Summit

NOVEMBER 30, 2022

Francis Bourgeois is a great example. Goldfish Crackers Combines Storytelling Advertising & AR. Other examples include the Black & Positively Golden Scholarship Program, which provides financial resources to students at historically black colleges and universities. million followers on Instagram and 2.7 Image source.

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Campaign Brands Influencer Collaboration 304

Jon Loomer

SEPTEMBER 30, 2021

Competition will become a bigger issue for most advertisers during the final quarter of the year. Your ads will compete with the ads of other advertisers when determining which ads a targeted user will see. There are millions of advertisers looking to show millions of ads to many of the same users. The role of competition.

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Cost CPM Facebook Compete 216

Jon Loomer

OCTOBER 4, 2023

Meta advertisers have plenty to get confused about. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. Examples of standard events include Purchase, Lead, Search, Add to Cart, Initiate Checkout, and Complete Registration. Let’s use a specific example.

Eventful 185

Eventful Conversation Embedding URL 185

Jon Loomer

APRIL 18, 2022

They used green cheese as an example. While the example may seem silly, it makes an important point. Each participant downloaded a browser extension that allowed researchers to collect data from Facebook about their interests. Some examples: RVs. Advertising campaign. Online advertising. Canvas Print.

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Study Facebook Advertising Research 203

Buffer Social

JANUARY 30, 2018

In our State of Social 2018 report we found that: 94% of businesses have invested in advertising on Facebook; and. 67% of businesses intend to increase their social media advertising budget in 2018. Here are five Facebook advertising tips to help you get the most bang for your buck in 2018… 1.

Advertising 111

Advertising Tips Facebook Campaign 111

Jon Loomer

NOVEMBER 20, 2022

How you filter your audience on the left will determine what data appears on the right. Once you’ve chosen your filters on the left, the data on the right will reflect those changes. So that these charts provide more value, I’ve filtered to focus on the Marketing & Advertising ad interest category.

Real Estate 187

Real Estate Overview Hashtag Price 187

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data. Data equals relevance, and relevance equals success.

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Data Vimeo Badge Hubspot 157

Jon Loomer

MARCH 11, 2024

Here is how they work… Advantage Detailed Targeting Advertisers provide detailed targeting inputs that Meta prioritizes. Otherwise, advertisers had the option of turning it on or off. For example, if you use a 1% lookalike, the audience could be expanded to anywhere from 2 to 10%.

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Advertising Groups Groups Conversation 174

Sprout Social

JANUARY 24, 2024

According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements. Some of the most successful examples of influencer marketing campaigns center on authenticity. For example, Gymshark has an affiliate program and an ambassador program.

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Influencer Brands Collaboration Authentication 103

Jon Loomer

JANUARY 26, 2021

How this impacts advertising beyond iOS users. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Delayed: Data delayed up to three days post-install. The problem comes for those who opt out of sending their data. How that prompt directly impacts Facebook ads.

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Aggregator Facebook Apple Training 212

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. Advertising that doesn’t “fit” the job of the platform can be similarly be off-putting or risk being ignored.

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Social Media Reddit LinkedIn Research 220

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. Take for example, Sprout’s AI-driven Social Media Listening solution. What is AI automation? What is intelligent automation (IA)?

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Strategy Sentiment Patterns Marketing 105