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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources. The good thing about social media is that the opportunity cost tends to mostly be time. Specially Google, Yahoo and Msn.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The only substantial cost for you is time. How can I navigate the millions of questions on Yahoo! Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo! The best part? Should I start a video blog ?

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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# Answers Yahoo! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. Answers Yahoo! What do you choose? Tamar is also the author of The New Community Rules (July 2009).

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you don’t buy the extended warranty it costs you just to call and try to get help. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo! Look at their policy about servicing you from the get go.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer. Answers Yahoo!

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Yes it shows the impact that social media can have on a business, but possibly more important, it shows how social media has changed the advertising and marketing game all together. For more than 50 years marketing and advertising has been ran by the big guns on Madison Avenue. Answers Yahoo! Hotels in NYC are costly.

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