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5 User-Generated Content Campaigns from 2020 to Learn From

Pixlee

In fact, 84% of consumers say they trust peer recommendations above all other sources of advertising. This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made. Let’s start! Source: MADE.com.

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The Best Branded Social Media Content of Super Bowl LVI

Likeable

but as the years go by, social media has become an increasingly important part of brands’ Super Bowl advertising strategies as well. On TUMS’ official Twitter account, the players competed on a livestream and tested their knowledge about both football and heartburn. Stay tuned for the link to watch! DraftKings.

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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. The app will rely on artificial intelligence to organize the new suggested content.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. All Red Bull social media accounts are active and filled with engaging content. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination. million Twitter: 1.9 market share.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. User-generated content is far better at creating that community. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Here they are: 1. Gamification.

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How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break?

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Big East: Goodbye Reese’s, Hello Twitter?

Freelance Social Media

Usually the court is adorned with the Big East Conference logo, the tournament logo and some advertising logos (and if you see an advertising logo on a basketball court, more than likely it will be for Reese’s Peanut Butter Cups). Being a Kansas Jayhawk basketball fan, I follow the Big 12 Conference on Twitter.

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