For brands with a presence on Facebook, Twitter etc., it is becoming increasingly popular to make use of advertising. In order to give a brand presence a boost in the right direction, the key is no longer only great, engaging content. In this post, we look at the ad opportunities on Twitter, Foursquare and Tumblr, beginning with Twitter that offers three different ad products. Furthermore, Twitter’s geographic targeting increases the relevance of a brand’s message based on location. To see more about Twitter’s Promoted Products, click  here. MORE >>

Is it still user-generated content if Twitter includes ads beyond the tweeter’s control? Advertising Age tells us that Twitter has decided to allow advertising in an individual users’ Twitter streams, also known as a timeline.  What’s more, longstanding Twitter advertisers Virgin, Starbucks and Red Bull have reportedly bought into this new service. Advertising Age tells us that users will be targeted based on the kinds of people and products they already follow, though not all users will necessarily see ads. The U.S. MORE >>

Ever since Twitter picked a business model  based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. That’s media company code for “we want to be able to deliver ads to all Twitter users,” no filters or mute buttons allowed , not lose them to a third-party platform. The more Twitter can keep users inside the walled garden of official Twitter apps, the more money it can make. These are the features that make Twitter Twitter.” See #2!). MORE >>

“Given their unique ability to move messages among connected users, social networks have been irresistible to marketers looking for ways to deliver advertising and promotional messages,&# the report said. An increasing proportion of that spending will be on promotional campaigns rather than advertising, the consulting firm projects. While 88 percent of social networking marketing spending in 2009 went into advertising, that percentage is expected to drop about 50 percent in 2010 and 36 percent by 2015. Can Advertisers Innovate? The amount U.S. More than 1.5 MORE >>

Instead, the company turns Internet marketing using tools like Twitter. The company started to use Twitter to push information out and soon found out that people were interested in talking. Twitter is good source for not only raising awareness on deals but to interact with customers. The company offers post exclusively on Twitter and makes sure to use twitter only a few times a week to avoid spamming their followers. The company found that the Twitter deals do increase sales. JetBlue was among the first corporate companies to join Twitter in 2007. MORE >>