Sherrilynne Starkie

FEBRUARY 18, 2020

In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. It’s not advertising. You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. What is Earned Media? Earned media is media coverage or ‘good PR’.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

MAY 30, 2018

This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Facebook enforces new rules for political & issues ads. Facebook is now enforcing its new policies for political and issue-related ads.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. PLEASE LIKE MY FACEBOOK PAGE.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. How Canadians use Social Media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

DECEMBER 6, 2017

They need to have SEO expertise and digital advertising know-how. Adwords certification demonstrates basic and advanced proficiency in online advertising. Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

JUNE 29, 2014

PLEASE LIKE MY FACEBOOK PAGE. 7 Analytics Tools to Track Local Campaigns. Featured Headline Marketing Social Media Internet marketing Marketing and Advertising newBrandAnalytics Sysomos' Big data: seeing the forest and the trees. Related articles. 8 of the Best Tools to Understand Your Social Media Traffic.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

MAY 11, 2013

In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries. PLEASE LIKE MY FACEBOOK PAGE. BoomerNation.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

FEBRUARY 19, 2012

Social media boosts campaigns. VISIT MY FACEBOOK PAGE. This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Driving ROI from social media for airlines . Click here to start to receive my newsletter.

ROI 290

ROI Social Media Airlines Statistics 290

Sherrilynne Starkie

JANUARY 11, 2013

Their main purpose is add value for advertisers by grouping properties under one banner but participating bloggers are required to follow certain standards, such as never plagiarizing and always disclosing commercial and other interests on their blogs. PLEASE LIKE MY FACEBOOK PAGE. Related stories : Top tips for bloggers and brands.

Blogger 265

Blogger Journal Review Guidelines 265

Sherrilynne Starkie

JANUARY 20, 2020

It’s when PR meets advertising meets direct response meets ecommerce meets sales. And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Ok, so what is integrated digital marketing?

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JANUARY 8, 2018

Articles, website content, social media updates, email campaigns. Facebook users spend 3x more time watching live video than traditional video. Planning & Project Management Efficient execution and effective campaigns. Digital Advertising. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JANUARY 30, 2016

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. That means Facebook, Twitter and other social networks have made gaining organic visibility almost impossible. Additionally, it includes ‘native advertising’, or advertorial.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

AUGUST 1, 2018

Linkedin, Facebook, Instagram and Snapchat all feature. Facebook’s ‘Watch Party’ lets Groups watch videos together. Brands who have invested in creating great video content will benefit from Facebook’s Watch Party for groups. Think Facebook Live, but use pre-selected videos instead.

Social Media 42

Social Media Marketing LinkedIn Instagram 42

Sherrilynne Starkie

DECEMBER 11, 2017

Facebook Messenger, Google Snippets, Instagram Highlights, Linkedin Skills Notifications and Website Demographics all make this week's top five must-knows of social media. It provides fantastic insight to guide content and advertising campaigns. Top Five: LinkedIn keeps getting better and better. Listly by Sherrilynne Starkie.

LinkedIn 62

LinkedIn Findability Notification Hubspot 62

Sherrilynne Starkie

DECEMBER 27, 2020

Impact of Facebook Video. People respond differently to the videos that the see in their Facebook news feeds. Did you know that almost half of the impact of a Facebook video ad is realized when people have seen three seconds or less of it. Source: Facebook. . Source: Facebook. . YouTube Video Reach.

Video 307

Video Content Statistics YouTube 307