Pam Moore

JUNE 29, 2016

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Take a listen to episode 209 of the Social Zoom Factor podcast to learn the following: Clear explanation of the Facebook boosted post. How to set yourself up for success with Facebook advertising. SoundCloud.

Advertising 113

Advertising Facebook ROI Analysis 113

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Where do you start? Partner with brands.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

Social Media 117

Social Media NGO ROI Research 117

Oktopost

APRIL 9, 2024

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Pam Moore

JANUARY 30, 2018

Yesterday I saw a Facebook ad from a large social media industry event host with an image and big words reading “Facebook Apocalypse.” Can someone please tell me why this is the fault of Facebook if a publisher chooses to be irresponsible in their due diligence and accept money from fraud advertisers?

Feed 167

Feed Feedly News Facebook 167

Pam Moore

AUGUST 22, 2018

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. They get social media strategy, they know how to drive content, and they had a solid team supporting their efforts. Sign up for the live webinar here. Grab your webinar seat now.

Social Media 94

Social Media Startup Training Team 94

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. First launched in 2021, TikTok Promote is an in-app advertising feature that allows users to quickly boost their content and turn their organic videos into ads.

Overview 118

Overview Campaign Cost Organization 118

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment.

Social Media 170

Social Media Vimeo Content Hubspot 170

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved.

Social Media 60

Social Media Training Startup Team 60

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment.

Social Media 176

Social Media Content Vimeo Marketing 176

Pam Moore

AUGUST 22, 2018

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. They get social media strategy, they know how to drive content, and they had a solid team supporting their efforts. Watch the webinar replay here. Grab your webinar seat now.

Social Media 60

Social Media Startup Training Team 60

Pam Moore

NOVEMBER 21, 2018

Why do advertisers love engagement? How and why you measure social media engagement is critical for success. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

Why do advertisers love engagement? How and why you measure social media engagement is critical for success. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters.

Metrics 60

Metrics Engagement Social Media Training 60

Ignite Social Media

JULY 15, 2022

But this year, it’s working towards improving the overall experience for both users and brands or advertisers. . In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar. Users who click on an item in a card will be shown a swipeable instant gallery page through which they can browse and buy items.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Pam Moore

SEPTEMBER 7, 2020

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful?

eBook 78

eBook Social Media Template Templates 78

Sprout Social

APRIL 9, 2020

In the last year, Sprout’s organic social media, digital advertising and creative teams put a renewed focus on testing and built a framework to help them track, understand and improve creative results. Testing, therefore, requires transparency between social and creative about your hypotheses, performance and results.

Social Media 137

Social Media Collaboration Team Organization 137

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Jon Loomer

FEBRUARY 16, 2017

I care more about building a long-term relationship with people who will buy later to squeezing every last dollar out of my audience for a current promotion (potentially at the expense of sales later). But you, as a hypothetical potentical customer, may not be ready to buy right now. Free Webinar. It’s not my style.

Products 144

Products Training Groups Groups 144

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals.

Social Media 60

Social Media Tips Marketing Social Networking 60

Pam Moore

DECEMBER 7, 2017

The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Need more help?

Template 167

Template Templates Trends Content 167

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. I covered Mark’s announcement and what you can do about it in these two blog posts and webinars: Facebook News Feed Changes 101: What You Need to Know For Your Business. It is one thing we can count on.

Feed 167

Feed Feedly Metrics News 167

Jon Loomer

FEBRUARY 16, 2017

I care more about building a long-term relationship with people who will buy later to squeezing every last dollar out of my audience for a current promotion (potentially at the expense of sales later). But you, as a hypothetical potentical customer, may not be ready to buy right now. Free Webinar. It’s not my style.

Products 103

Products Training Groups Groups 103

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Twenty4 Social

OCTOBER 19, 2020

An email audience is a list of email addresses to which you will email your newsletters, advertising and promotional materials. An issue with buying an email list is that there is no guarantee that the members of the list are interested in you. There is a far better way to create an email distribution list than buying one.

List 90

List How To Influencer Course 90

Akamai Marketing

SEPTEMBER 10, 2013

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” And it sounds so much easier than say, simply buying an ad. social media' We act almost instinctually.

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

yMarketingMatters

FEBRUARY 8, 2018

I have read nearly every blog and article out there, and attended Facebook discussions and webinars by so many experts in the industry from John Loomer , Josh Constine (Techrunch), Fortune , Mari Smith , to Mike Stelzner from Social Media Examiner , and many more. Is social media good or bad for our well-being?

Feed 145

Feed Feedly News Facebook 145

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media B2B Strategy Consultant 147

Ignite Social Media

JULY 18, 2016

Twitter actually wanted $1M for them but didn’t provide advertisers with any information on impressions or engagement. Adweek tracked 14 brands buying these lenses in these last 5 weeks, which sell for $275,000 to $750,000 each, depending on the day. If Not, We’ve Got a Free Webinar for You. Are You Chatbot Literate?

Hosting 60

Hosting Conversation Social Media Twitter 60

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Sessions start October 5.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 297

Trends Social Media UGC Marketing 297

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149