Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MARCH 31, 2020

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. After all, enterprise decision makers buy things, Often big, expensive things. An Idea: Twitter for Business.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Social Media. Top 30 Social Media Jokes, Clips and Cartoons!

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

JUNE 21, 2022

Check their Amazon app or social media sites for reviews from other customers. One way to do this is by doubling down on social media marketing. However, social media marketing is no cakewalk – there’s a reason why there are businesses out there solely dedicated to it because of how intricate it can be.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business. Influencer Marketing Going Micro.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., Figure out where your prospective buys are looking, and be there. How to Get Your Traffic Back.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Inbound Marketing. WPO, in contrast, has a broader focus on earned content (e.g.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

DECEMBER 16, 2013

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). 70% of buyers would rather learn about a company through an article rather than an advertisement. . •

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

JUNE 17, 2014

He astutely notes that personas are often created as isolated individuals, with the connections between the different stakeholders who make up the B2B customer buying team left unexplored and unaddressed. but only 31% measure it against revenue”), and developing individual strategies for each social media platform.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. This proliferation of literature acknowledges the changes social media brings to marketing. Think of marketing as the hub.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

DECEMBER 11, 2013

Laura Patterson addresses the same topic as Tony does above, explaining how mapping content to the buying journey and customer lifecycle enables marketers to more strategically build out their content marketing editorial calendars. Experts outline key content marketing trends for 2014 by The Guardian.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. The possibilities are endless, and ultimately give you a great way to target audiences that are not readily available on an advertising platform like LinkedIn. How can you convince them to buy your product?

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

SEPTEMBER 16, 2013

Just as a college student may be able to cheat in a class by buying a term paper, or even test answers, the result is that the student didn’t really get the benefit of learning in the class, which will have long-term (if not also short-term) repercussions.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

JULY 23, 2013

Announce a new product, get your executives or other subject matter experts quoted, help out a local charity, speak at an industry event—all are great sources of potential media coverage and links. Social media. Buying links is not only no longer an effective strategy, it is highly likely to get your site penalized.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

FEBRUARY 16, 2011

Nearly half of B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook. The new layout also lets companies feature product videos as well as targeted display advertising. 4 LinkedIn Tips to Help You Stand Out by Social Media Examiner.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

NOVEMBER 10, 2010

Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing. When marketing moved online, advertisers shifted efforts to banner ads, pop-ups and email marketing. Social media is different, however.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

AUGUST 25, 2015

While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. 55% of B2B buyers say they search for product/vendor information on social media. V3B Blog ). Biznology ).

B2B 100

B2B Marketing Advertising Statistics 100

Webbiquity SMM

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. Social Media Marketing GPS (91 pages). SMGPS will tell you the why & how using social media, 1 tweet at a time.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 15, 2013

what are the secrets to Facebook advertising success? The Simple Science of Facebook Engagement by MyBeak Social Media. ” Social Media Marketing: How I found the Facebook topic that was 371% more effective by MarketingSherpa. Facebook Simplifies Ad Creation With Redesigned Self-Serve Tool by Sprout Social.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

JANUARY 13, 2015

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing?

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

NOVEMBER 5, 2012

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. “In the search and social media marketing world, the competition isn’t always who you think. ” • Develop content for your prospects, not for search engines.

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

MARCH 26, 2012

SEO, Social Media and WPO. From SEO To Social Media, Getting All Channels To Drive Traffic by MediaPost Search Insider. One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

MARCH 15, 2016

Image credit: Association of National Advertisers. 45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. 2: 47 Superb Social Media Marketing Stats and Facts. #3: 6: 49 Noteworthy Social Networking Stats and Facts. #7:

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Be human: Not just social media; be social. Did anybody say B2B is boring? The best part of it all?

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JANUARY 10, 2011

5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. A Blog App for Your Fan Page by Trailblaze Social Media with Josh. 22 Inspiring Examples of Facebook Page Designs by DreamGrow Social Media. 26 Tips for Enhancing Your Facebook Page by Social Media Examiner. ** 5 Stars.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

MARCH 7, 2017

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Social Media Campaign Builders. 1) Rafflecopter.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

JULY 31, 2012

The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them.

B2B 188

B2B Marketing Diagrams ROI 188

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. Social Fresh ). Social Fresh ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older.

NewsCred 273

NewsCred Statistics Social Media B2B 273