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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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3 Advertising Campaigns You Need to Be Running on Facebook

agora pulse

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

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Should You Pull Back Your Facebook Ads This Holiday Season?

Jon Loomer

We’re entering one of the biggest weeks and months of Facebook advertising for the year. The common theme here, though, is that you will be seeing ads for retail products at significant discounts. Consumers are looking to buy gifts. Consider turning off one of the campaigns. Consider pulling back. Why Pull Back?

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. 82% of your prospects seek recommendations from their friends and families before buying. Beats Traditional Advertising. You can’t buy great customer reviews (at least not legally or ethically).

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Referral marketing: What it is and how to use it successfully

Sprout Social

Or, helped them get new customers in exchange for a discount or freebie. Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. And you’ve probably told a handful of other people about it, too.

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The Benefits of Facebook Offer Ads

Ignite Social Media

In a world where change is the only constant, getting excited about discounted rates may be the exception. Facebook offer ads are a unique ad type that provides discounts/offers in which you can share with your customers on Facebook to encourage shopping on your website, brick-and-mortar, or both. What Are Facebook Offer Ads.

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