Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. The traditional buckets of marketing, advertising, and public relations seem so quaint now. For example -.

Syndication 103

Syndication Marketing Advertising SEO 103

Firebelly

SEPTEMBER 2, 2010

No longer are customers merely “consumers” of our product, but also of these conversations, making it imperative that we learn the art and science of diffusing conflict … before it erupts. Having trouble reading this image? View an alternate.

Social Media 190

Social Media Paid Search Reputation SMS 190

Firebelly

JANUARY 22, 2010

Is Advertising on Facebook Really Effective? By Mia Dand The popularity of advertising on social networks is primarily based on the notion that sites like Facebook have a great deal of data on their users and this information can be exploited to deliver highly targeted ads to its huge user base. Having trouble reading this image?

Social Media 140

Social Media Syndication Feed Reader Paid Search 140

Firebelly

MARCH 5, 2010

Oscar advertisers hope to build buzz on Twitter, Facebook By Bruce Horovitz The Oscar for the best place to chat about the Academy Awards goes to: social media. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. million TV ad, ABCs going rate this year, is just a start.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Suppose you start an engagement with SEO and email marketing, but down the line want to add social media or try PPC? If the agency touts itself as an SEO dynamo, and their site ranks poorly – it’s a poor indicator.

How To 166

How To Marketing SEO Project 166

Sprout Social

JANUARY 2, 2019

.” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Increase brand awareness. Increase brand engagement. Download Here. Engagement metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. It puts can put all of your other social media metrics into context so you can understand where your brand stands. Does your brand come up in relevant conversations about the type of products you sell?

SEO 144

SEO Social Media Metrics Sentiment 144

Kikolani

JANUARY 3, 2013

Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. This is because consumers trust friends more than they trust brands or paid ads or even celebrity brand ambassadors. A logo behind a brand or people you know?

Tools 151

Tools Digg Nielsen Klout 151

Bill Hartzer

DECEMBER 4, 2009

A plethora of companies will be on hand to demonstrate the latest in search engine marketing tech, and grandly display highly guarded secrets to dominating your niche with SEM. Some of the topics covered will include search engine optimization (SEO), paid search advertising, analytics, social media marketing, and much more.

Engineering 114

Engineering Skills Hotels Technorati 114

Convince & Convert

NOVEMBER 23, 2010

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. I can do the exact same thing for your paid search campaign, banner ad campaign, and your website home page. In Charlotte, North Carolina there are something like 1.7 Website stats.

Metrics 125

Metrics Postrank Klout Marketing 125

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. This generational shift is changing how brands and products are found by businesses.

B2B 118

B2B Marketing SEO Engineering 118

Sprout Social

OCTOBER 21, 2021

If you’ve ever posted about the shoes you just bought or retweeted a brand’s hilarious meme, that was earned media for the brand. Of course, you don’t just randomly post about brands. Earned media is coverage or promotion of your brand through organic means. There are three types of media: earned, owned and paid.

Strategy 137

Strategy Tips Review Findability 137

Hootsuite

JUNE 13, 2022

Traditionally, share of voice (SOV) measures your brand’s prominence by the visibility of your advertising as compared to your competitors. In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. Earned and paid media.

Social Media 145

Social Media How To HootSuite Metrics 145

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. How to use search to shield your brand from negativity by iMedia Connection.

Tips 181

Tips Press Release Reputation B2B 181

The Realtime Report

DECEMBER 18, 2018

Over the past few years, many brands have fallen into the habit of using social networks primarily as distribution platforms for content and advertising. In the year ahead, brands should remember that social media is a powerful tool for interacting with audiences, not just for delivering offerings. Transparency.

Marketing 89

Marketing Metrics Privacy Mobile 89

Firebelly

AUGUST 27, 2010

Latest Check-in: Intersection of Brand Pages and Facebook Places At this time Facebook does not recommend merging your Places with your Page if you are a national or global marketer with more than one location, like a McDonald’s or GAP. Having trouble reading this image? View an alternate.

Facebook 182

Facebook Foursquare Paid Search Discount 182

Webbiquity SMM

MAY 3, 2016

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Google Review Count: 62,000. Pricing: free to $3,000 per month.

Tools 100

Tools Samples Sample Price 100

Social Media Marketing

JULY 10, 2013

From the article: "Although consumers are rapidly changing their habits and behavior, marketers still haven''t caught up, prioritizing SEO and paid search efforts above engagement over social media." IMAGE] Here are the top 50 brands on Instagram. Is Facebook''s advertising beginning to spiral out of control ?

Social Media 167

Social Media Storify Flipboard Press Release 167

Firebelly

SEPTEMBER 15, 2010

The changes will most likely lead to people spending more time on Twitter's actual website - something that would appeal to potential advertisers. mentions, retweets, searches and list tabs will be located directly above the timeline - creating a single, streamlined view on the left of the screen. Having trouble reading this image?

Twitter 135

Twitter Tweetdeck Paid Search Flickr 135

Kikolani

NOVEMBER 29, 2010

Her blog, Brass Stack Thinking , covers blogging, branding, marketing, social media, and more. Ann is an SEO consultant, the brains behind the hugely popular My Blog Guest site for bloggers to network and acquire guest blogging opportunities, and a regular contributor to Search Engine Journal. Ann Smarty. Annette Matzen.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. The average visitor spends 66% more time on these sites than they did a year ago.

Research 216

Research Social Media B2B Marketing 216

Kikolani

APRIL 14, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The super-guide to making money from advertising on your blog – from what it takes to setting prices to testing. Search Engines / SEO / Link Building / Analytics.

Mashup 135

Mashup Resources Remix Committee 135

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 209

Brands SEO Press Release Engineering 209

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. SEO Space): Jody Nimetz highlights the pros of opting for Facebook ads. Rae explains all.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

MARCH 28, 2016

Search Trends. Brand Sentiment. Organic: These are people who performed a search on a search engine such as Google or Bing, and clicked on your website’s listing in the organic (non-paid) search results. Brand Sentiment. Channel-Specific Traffic. Conversions. Bounce Rate. New vs. Returning Visitors.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Convince & Convert

NOVEMBER 9, 2015

online display advertising. print advertising. radio/TV advertising. social media, blogs, SEO), but hopefully this chart will steer some of that inbound energy back towards outbound email marketing as well. Consumer Comfort with Brand Communication, by Channel. Increasing spend. email marketing. social media.

Marketing 60

Marketing Paid Search Mobile B2B 60

Convince & Convert

JUNE 12, 2013

And our tests indicate gorilla suit advertisements convert poorly. Most direct marketing advertisement methods (paid search, etc.) deliver poor ROIs for content advertising. Anything a brand or marketer says is immediately suspect, but trusted third parties are just that – trusted third parties.

BuzzStream 148

BuzzStream Content Metadata Reddit 148

Webbiquity SMM

FEBRUARY 7, 2012

of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” Companies Should Communicate Via Social Media by MediaPost Onlne Media Daily.

Statistics 191

Statistics Research Social Media B2B 191

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), SEO: Strategy. SEO: Information. Local/Mobile Search. Personal) Branding. Building a Brand/Brand Evangelism.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Kikolani

MARCH 16, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Search Engines / SEO. Whilst there are other search engines that are worth considering, you need to set your expectations realistically.

Mashup 113

Mashup Resources Domain Name Real Estate 113

Webbiquity SMM

FEBRUARY 26, 2019

SEO: Though just 12% of the smallest firms (under $1 million in revenue) see SEO as their highest spending priority over the next two years, about 20% of all larger companies plan the biggest investments here. SEO and SEM Budgets. More than half (65% for SEO, 57% for SEM) of companies in the $1-5 million range will do so.

Strategy 168

Strategy ROI SEO B2B 168

Writtent Blog

AUGUST 3, 2016

Looking for the best ways to improve your SEO? Yes, it can feel overwhelming when you have to sort through the mountains of SEO techniques out there… So, before you use a technique, you want to know that all the time and effort you spend on it will be worth it in the end. 6 Use SEO Spider’s Web Strategy. #7 13 Pick. . #15

SEO 0

SEO Google Sites Engineering 0

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. 97% of all consumers search for local businesses online. (An Relevanza ).

Statistics 235

Statistics Social Media B2B Journal 235

Webbiquity SMM

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. ” — 2018 Trends: B2B Marketing , Edelman. .” But for B2B marketers? Tactical Marketing Trends.

B2B 305

B2B Trends Analysis Marketing 305

Webbiquity SMM

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. sources of information to make a decision.

SEO 194

SEO Paid Search Engineering Reputation 194