Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors.

How To 99

How To Sentiment Template Templates 99

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Hootsuite

FEBRUARY 18, 2022

As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. We want you to feel confident using social media to increase your brand awareness and customer engagement. You asked, we listened!

HootSuite 112

HootSuite Advertising Analysis Campaign 112

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI Authentication UGC 129

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

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Social Media Brands HootSuite Policies 97

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.

Campaign 113

Campaign Brands Communities Industry 113

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Social Media Strategies Summit

OCTOBER 14, 2021

Natalie Labuda , Senior Director of Marketing, Advertising & Social Media at E*TRADE, formerly worked on various brands and campaigns at PepsiCo. A lot of brands have navigated it well, but a lot have fallen on their face. You have to make sure it aligns with your brand values, your mission.”.

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Authentication Brands Team Issues 222

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. As marketers, this is an essential advantage.

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Sentiment Marketing Analysis Loyalty 132

The Realtime Report

NOVEMBER 3, 2023

This ultimately leads to a much more impactful, data-driven approach to personalizing buyer experiences and marketing campaigns that amplify customer satisfaction and brand loyalty. It is vital to integrate personalization across all customer touch points, including social media advertisements, email blasts, and Google Ads.

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Startup Patterns Sentiment Analysis 103

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Get to know your customers Social media intelligence is more than just monitoring sentiment.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. And semantic search helps provide a contextual understanding of a query input by a user.

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Patterns Sentiment Analysis Proposal 121

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. Social media monitoring allows you to track hashtags, keywords, and mentions relevant to your brand. It’s a great way to stay informed about your audience and industry.

Banking 80

Banking Social Media HootSuite Sentiment 80

Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? In other words, a “vanity metric” for one brand will be totally different from a vanity metric for another brand. Vanity metrics in advertising The online advertising industry is built on the back of impressions.

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Metrics Examples Marketing HootSuite 107

Keyhole.co

JULY 31, 2023

These platforms not only provide an immediate response mechanism but also allow brands to show their commitment to customer satisfaction in a public domain allowing businesses to rise above their competition and turn customer service into a powerful differentiator. This gesture shows your commitment to a successful resolution of the issue.

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Examples Social Media Brands Issues 52

Hootsuite

JULY 24, 2023

This blog will cover the six must-have tools your industry knows and loves. Social listening and monitoring You’re going to want to know what the public sentiment of your brand is. And stay up-to-date on industry news and competitor coverage. This will help automate your advertising campaigns and increase your visibility.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. You can stay in stalker mode by just reading, or create a branded account to directly engage with users. Advertising. This can either be branded with your name or be topic-based.

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Reddit Brands Meme Forums 100

Hootsuite

MARCH 3, 2020

Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. That’s because you just employed a tried-and-true method for brands to engage with their customers and give them what they love: Social listening. Industry trends. Imagine you own a coffee shop. And it works.

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Tools Sentiment HootSuite Reddit 145

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 1 Madewell. madewell / 1.2

Instagram 139

Instagram Brands UGC Travel 139

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? Good job RC Culver’s!

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Statistics Social Media Brands Issues 110

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

JUNE 13, 2022

Looking to establish yourself as a leader in your industry? Traditionally, share of voice (SOV) measures your brand’s prominence by the visibility of your advertising as compared to your competitors. Share of voice is a way of measuring your brand’s visibility compared to your competitors. Earned and paid media.

Social Media 144

Social Media How To HootSuite Metrics 144

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Display advertising. Brand marketing is a highly competitive arena. Many brands realized this throughout 2020, including the NAACP.

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Sentiment Metrics Hashtag Review 98

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. They cultivate trust and credibility, reaching new audiences and amplifying your brand message to resonate with the right people.

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Metrics Influencer Sentiment ROI 52

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. These are areas where your brand could improve, from performance to resources to strategy. But if your social sentiment is dropping, you might have uncovered a weakness in disguise. Weaknesses.

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Analysis Social Media HootSuite Tips 105

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. 2 Growth of private communities and tight-knit tribes.

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Trends Social Media Instagram Platform 182

Likeable

OCTOBER 9, 2018

In its 15th year, Advertising Week continues to serve as a useful way to take the pulse of the current state of the advertising industry (and guess about its future). Wendy’s is a brand that’s received plenty of buzz this year, whether from #NuggsForCater or its “We Beefin?” Authenticity matters now more than ever.

Advertising 59

Advertising Authentication Influencer Sentiment 59

Twist Image

JANUARY 3, 2017

Software is knowing on the door of the advertising world, and many are none-too happy about it. Instead of having teams of smart creative types develop the best creative possible for a brand campaign, let's allow the computers to figure out the message, how to personalize it and deliver it to the consumer.

Advertising 51

Advertising Startup Sentiment Journal 51

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It continues with steps to mitigate negative sentiment. The stakes are high.

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Reputation Social Media HootSuite Sentiment 108

Keyhole.co

AUGUST 29, 2020

Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. Jump Links: What is Brand Awareness? What is Brand Awareness? Brand Mentions.

Social Media 76

Social Media Brands Metrics Sentiment 76

Keyhole.co

JUNE 6, 2023

With a blend of insights, real-world examples, and practical tips, we aim to equip you with tools and techniques that can help you drive engagement, build strong customer relationships, and propel your brand to the next level. Well, think of your employees as your brand ambassadors — your secret marketing weapon. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

DECEMBER 21, 2023

However, these numbers varied based on the company’s industry. Source: CMO Survey Furthermore, with nearly 80% of marketers saying their industry changed more in the past three years than it has in the last five decades it’s more critical than ever to research your specific industry to maximize your marketing impact in 2024.

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Marketing Survey Skills How To 62

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. To get the most out of Twitter trends, you need to make sure that the trends you see are catered specifically to your brand.

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Trends Twitter How To Hashtag 130