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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. CPM) or sales ($2.39 CPM) compared to brand awareness campaigns ($0.34

Research 257
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How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

If your video has a million views but no advertising on it, you won’t be making any money. YouTube makes money off the advertising space, so they will pay based on how much exposure your video generates for that advertising space. Follow YouTube’s Community Guidelines because strikes on your channel will disqualify you.

YouTube 94
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Facebook Advantage Custom Audiences: What You Need to Know

Jon Loomer

Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. Far too many advertisers struggle with understanding how to set budgets when targeting custom audiences. The frequency and CPM will also jump.

CPM 206
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Difficult Decisions in Difficult Times

Jon Loomer

When should you lower your ad spend or stop advertising entirely due to a drop in advertising effectiveness or overall revenue? These are questions that many businesses and advertisers are facing right now. I’ve thrown around the idea of a special community for entrepreneurs and business owners during this time.

CPM 202
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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. What is Working Well for Brands on Social Right Now.

CPM 175
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Tips & Best Practices for Reddit Ads

Ignite Social Media

Advertisers are starting to allocate more of their marketing dollars to Reddit. If you’re interested in joining the conversation, here’s what you need to know about Reddit’s current advertising offerings. If you’re an agency with multiple brands looking to run Reddit ads, you’ll need to create an account for each brand.

Reddit 78
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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Viewable Impressions: Standard measure of ad viewability defined by the International Advertising Bureau (IAB) to be an ad that which appears at least 50% on screen for more than 1 second. Reach/Reach Percentage: The number of unique people exposed to a brand’s advertising one or more times. The sum of all ratings (e.g.,