Buzz Marketing for Technology
AUGUST 25, 2010
Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? which cost a Best Buy employee his job for posting it. My advice to Google and the brand group at Android is this – stop advertising the phone and start creating exclusive apps that only are available on the Android platform.
Buzz Marketing for Technology
MARCH 25, 2009
By using a clever call to action on the ads featured in The Apprentice, ads that said something to the effect of - register to be one of the first few able to buy this car (not register to win). Ok, then the only advertising will be within the TV shows themselves - hence product placement or contextual.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buzz Marketing for Technology
MAY 16, 2012
In the traditional model, media buyers would buy spots, ensure that the commercials ran, and then get feedback on their reception 3 months after the fact. Passivity is anathema to today’s marketer, brand manager, media buyer/planner, advertiser, and content creator. Take for instance the example of TV.
Buzz Marketing for Technology
OCTOBER 25, 2013
Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find? According to the U.S.
Buzz Marketing for Technology
JUNE 5, 2013
These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT).
Buzz Marketing for Technology
DECEMBER 8, 2010
Facebook Advertising – will continue to improve and unfortunately get more expensive. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So people are looking for an alternative and that’s Facebook Advertising.
Buzz Marketing for Technology
SEPTEMBER 7, 2011
“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” In my session I will elaborate on over a dozen proven social media strategies from brands like Dell, Jive, Avaya, SAP and the NCAA to establish targeted social media programs that delivered real results.
Expert insights. Personalized for you.
218 
Let's personalize your content