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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. ” When Does This Come Up?

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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. One tool available is URL parameters. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics.

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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” advertisers: Some of these features may not have launched in your area yet, but hopefully will soon. Here’s an important note for non-U.S.

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Are Ads Manager Results Too Good to Be True?

Jon Loomer

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. I dug up a campaign that I ran that promoted a blog post, and it led to 257 registrations. Because 142 people didn’t click my ad to read a blog post.

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Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity SMM

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

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Facebook Ads Performance Related to iOS 14

Jon Loomer

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users.

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