agora pulse

MARCH 1, 2021

Content must meet YouTube’s advertiser-friendly content guidelines. Additionally, you can block certain advertisers by URL as well as opt-out of ads on certain topics (by general or sensitive categories). The nice thing about this program that YouTube will help you find advertisers. In many niches (SaaS, B2B, etc.),

YouTube 208

YouTube How To Guidelines Adsense 208

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. The information you provide should include basics like your website URL, logo, banner image, industry, company size and location.

Organization 104

Organization LinkedIn Strategy Social Media 104

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

AUGUST 8, 2019

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. That would mean you’re basing your advertising dollars on only 20% of what’s actually happening—not a great idea. That was in 2012, when messengers were less popular.

Brands 154

Brands Analytics Consultant Data 154

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Canonicalization and URL Structure. Rather than wasting your time rehashing this topic, I have written a handy guide that explains URL structure best practices in full. To summarize the article, there should only be one URL used to get to the homepage of your website. Avoid creating a mosaic of advertisements on your website.

NoFollow 198

NoFollow How To SEO Engineering 198

Oktopost

NOVEMBER 30, 2023

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. For example, you can make landing pages, forms, and even blogs that will only be shared on social and then easily track these URLs.

Forums 62

Forums Reddit Analytics Sentiment 62

Convince & Convert

MAY 23, 2017

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. That would mean you’re basing your advertising dollars on only 20 percent of what’s actually happening—not a great idea. Image via RadiumOne.

Brands 131

Brands Analytics Data Metrics 131

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more.

Instagram 52

Instagram Meme Tips Marketing 52

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Choose the showcase page name and LinkedIn public URL.

B2B 244

B2B LinkedIn Strategy Marketing 244

Diva Marketing Blog

FEBRUARY 21, 2011

Add the URL to All traditional collatoral materials. Add the ULR all advertisements. If you run broadcast ads mention the url. Use your unique Facebook URL. Include the url in the bottom right corner of every slide that you develop for presentations and speeches. Send eMails to people not part of eMail data base.

Tips 84

Tips URL Facebook Marketing 84

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buffer Social

JULY 23, 2019

Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. We mentioned earlier that influencer marketing has expanded into places like B2B and non-traditional sales. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue.

Influencer 76

Influencer Tools Marketing Klout 76

Kikolani

JANUARY 16, 2011

But since we all seem to use shortened URL’s these days, does it really make a difference? I am concerned about losing the existing followers that I currently have if the URL changes. URL would not actually include the word categories)?WP as to if advertisers will want a space.

Questions 167

Questions WordPress Postrank Blogger 167

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue.

Influencer 40

Influencer Tools Marketing Klout 40

Hootsuite

MARCH 16, 2023

Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Why use Microsoft Advertising (formerly Bing Ads)? We’ll give you some answers below.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Social Media Strategies Summit

MARCH 22, 2023

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Destination URL.

LinkedIn 231

LinkedIn Campaign Groups Groups 231

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. for automatically bookmarking all the URLs you share on Twitter.

Tools 170

Tools Social Media Netvibes Lithium 170

Writtent Blog

DECEMBER 6, 2023

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. Google can show much more than your website URL in search results.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

FEBRUARY 19, 2010

Kanälen per Mail zu erhalten o. FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Oktopost

SEPTEMBER 16, 2019

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. Instead, how about showing them that you, more than any other B2B vendor, recognize them for the one-of-a-kind individuals that they are? B2B companies can afford to send out bigger, fancier, cooler swag to their prospects.

Examples 107

Examples Marketing B2B Conference 107

Buffer Social

AUGUST 9, 2016

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. Pros and cons of Facebook advertising. Sounds great, right! First things first: Why use Facebook ads?

Advertising 40

Advertising Facebook URL Campaign 40

Hootsuite

FEBRUARY 24, 2022

If your current advertising campaign strategy consists of, “Promote new product launch,” then we need to have a talk. LinkedIn: B2B-focused marketing campaigns and brand building. UTM tags are just small text codes you add to link URLs to define the source of traffic. Consistent branding builds loyalty and trust. Have a plan.

Examples 145

Examples Campaign Platform Tips 145

Webbiquity SMM

AUGUST 22, 2012

But for most b2b websites, one of the top three sources of traffic—and often the largest single source—is “direct” visits. First off, by definition , direct traffic is all visitors who “arrived at your site directly (by typing the url) or via a bookmark.” ’ Online Direct Traffic Sources.

How To 169

How To Conference Analytics Social Bookmarking 169

Convince & Convert

APRIL 1, 2010

And perhaps most inexcusably, they haven’t even gotten a Facebook URL, and now facebook.com/timberwolves and facebook.com/twolves have been poached. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. Why isn’t the Manifesto it’s own tab?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 21, 2010

I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless. Do you know of any examples where an IP holder had successfully removed infringing content posted by another user? Anyhow, it definitely poses some interesting legal challenges when content spreads like wildfire.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

MARCH 23, 2010

The “one and done” visitors are probably going to drink your beer and run over your mailbox on the way out, never to return again.&# [link] jaybaer Just based on your URL, you've got a new reader – ME! Otherwise, it would be feel like an advertising content, not a blog post anymore. See how easy that was? Yes, it was easy.

Social Media 120

Social Media Strategy Consultant RSS 120

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. The top two goals B2B marketers identified for social media are building brand awareness and increasing website traffic.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Postcron

APRIL 19, 2018

Spending money on paid advertising isn’t the only way to increase website traffic, and it isn’t always the best one. If you’re ready to tackle paid ads, check out our introductory guide to internet advertising. This is especially valuable for B2B companies that want to build authority as thought leaders.

URL 103

URL SEO LinkedIn Instagram 103

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JULY 6, 2017

Inc.com or some other publisher like CNN, they can’t just put out content that does not drive audience and does not drive some level of conversion or doesn’t satisfy their advertisers, etc. ” Depending on the company—B2B, B2C, large, small, etc.—different Brands must address the new demands of publishing online at scale.

Publishing 165

Publishing eBook Analytics Conversation 165

Webbiquity SMM

JANUARY 15, 2013

what are the secrets to Facebook advertising success? ” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. Facebook Advertising. Will Facebook lose ground to Google+? Is it becoming uncool? Facebook Tips and Guides. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Convince & Convert

SEPTEMBER 8, 2010

I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month. Before advanced contextual and retargeting capabilities became the norm, MySpace’s ability to target banner ads based on members’ interests was a huge edge.

MySpace 137

MySpace Facebook Social CRM Consultant 137