Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. Attend industry events and meetups.

LinkedIn 113

LinkedIn Tips Skills URL 113

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 72% of marketers think that branded content is more effective than magazine advertisements.

Content 110

Content B2B Hubspot Marketing 110

Sprout Social

APRIL 15, 2020

Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more. Many outlets like the GlobalWebIndex , IbisWorld , and HubSpot are publishing regular data reports on the global impact of coronavirus to help businesses do just that.

Strategy 143

Strategy Metrics Hubspot Retail 143

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Speaking at an event?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Marketing to Serve

NOVEMBER 26, 2017

If you provide a service or B2B offering, LinkedIn is used by 50% of B2B buyers when making a decision ( SmallBizTrends ). Especially when using social media advertising, you must know who you want to display your advertisements to. There are a number of ways to filter and target your advertising audience.

Social Media 66

Social Media Strategy Content How To 66

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Host a Live Event. Image credit: StockSnap on Pixabay.

B2B 244

B2B LinkedIn Strategy Marketing 244

Buffer Social

JUNE 16, 2016

Event planning. A whopping 33 out of 150 social media managers mentioned “paid advertising” in their biggest projects for the week. Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. Keep reading to see each individual response after this section of charts. the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. With community building being a rising B2B marketing trend , it’s no surprise that businesses are investing in these solutions. Its main features include community posts, comments, ads, and social advertising.

Software 62

Software Communities Forums Hubspot 62

Writtent Blog

DECEMBER 22, 2013

This well-respected and massively-attended conference plans to feature Rebecca Corliss of HubSpot, Jim Newcomb of Boeing, and a host of other bright minds from major brands covering everything you need to set, reach, and measure your social media goals. IRCE: Forward Mobility. February 10-12, 2014. ad:tech – March 26-27, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Webbiquity SMM

OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM). Demographics or Firmographics.

Sample 99

Sample Samples Research Company 99

Webbiquity SMM

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Buffer Social

AUGUST 8, 2017

With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks. Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) The B2B social media management platform. in one place. Social Flow.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. PPC and social ads.

Strategy 100

Strategy Marketing Case Study How To 100

Webbiquity SMM

FEBRUARY 11, 2013

Most effectively use Twitter advertising? Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. Two new features for self-service advertisers by Twitter Advertising Blog. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. Spend your time more productively there?

Tools 192

Tools Twitter Tips HootSuite 192

Convince & Convert

JULY 6, 2012

image via Hubspot. I think LinkedIn for B2B is extremely valuable lead source that probably 99% of people ignore. Or is it more the business that’s looking to connect, is looking to advertise, that’s looking to post jobs and recruit? Janrain , the good folks that do all the goodness with social sign-in. Eric : Yeah.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Webbiquity SMM

JANUARY 15, 2013

what are the secrets to Facebook advertising success? ” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. Facebook Advertising. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. Will Facebook lose ground to Google+? Is it becoming uncool?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. B2B Marketing and Social Media.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

OCTOBER 8, 2013

” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. How Small Businesses Can Use Social Media at Events by MyBeak Social Media. Re-tweet positive PR and update followers daily during the event. Can social media help shorten b2b sales cycles?

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

MARCH 31, 2015

Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. Put together a blog post or other resource that lays out the answers”), events, and “out of the box” ideas.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Every year, I can only read so many articles. Which approach best suits you? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Marty Weintraub is president of aimClear , an Internet-focused Advertising Agency.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Reputation Management SEO: 6 Advanced Tactics (SEOmoz): This post by Rand Fishkin has a great amount of tips for helping you with reputation management, including managing a handful of strong social profiles, speaking at events, and starting an alternative blog. Perceptions need to change, and here’s what you can do.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

FEBRUARY 9, 2012

We’ve got major vehicles coming out in May and in September, and that really doesn’t make sense for us to buy advertising now, primarily because, from a legal perspective, we’re restricted in advertising only within 60 days of the launch of a vehicle. Jay: You can’t advertise earlier than 60 days?

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

We’ve got major vehicles coming out in May and in September, and that really doesn’t make sense for us to buy advertising now, primarily because, from a legal perspective, we’re restricted in advertising only within 60 days of the launch of a vehicle. Jay: You can’t advertise earlier than 60 days?

Company 112

Company Retail iPad Google 112

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Dharmesh Shah Dharmesh Shah is the founder and CTO of HubSpot , a software company that focuses on Internet Marketing. People can get my attention by helping me.

Influencer 278

Influencer How To Press Release Blogger 278

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? 16 social media statistics that might surprise you by Communications Conversations Arik Hanson lists social media stats from various sources showing that 75% of brand ‘Likes’ on Facebook come from advertisements. 85% of B2B journalists are on Facebook.

Statistics 219

Statistics Research Social Media B2B 219