Webbiquity SMM

NOVEMBER 17, 2015

So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. It happens.

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

APRIL 1, 2013

As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. 33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing.

Brands 108

Brands Content B2B Wireless 108

Kikolani

JULY 5, 2013

12 Google Reader Alternatives to Consider – You still have until July 15th to download your Google Reader subscriptions and move them to an alternative RSS reader. Search Engines / SEO. Also, subscribe to the mailing list to download a free copy of The Guest Blogging Survival Guide! This Week on Kikolani.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Convince & Convert

MARCH 27, 2012

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. In order to be found in search engines, to drive inbound leads for your organization, and to be successful with your social media strategy, you need remarkable storytelling.

Content 144

Content Consultant Marketing Price 144

Convince & Convert

MARCH 27, 2012

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. In order to be found in search engines, to drive inbound leads for your organization, and to be successful with your social media strategy, you need remarkable storytelling.

Content 131

Content Consultant Marketing Price 131

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. I love that I can load an asset, send a link, and get a thank you from the teammate who downloaded it within a minute.” Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Hootsuite

MARCH 16, 2023

Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Why use Microsoft Advertising (formerly Bing Ads)? We’ll cover a few here.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

OCTOBER 16, 2012

Earnest B2B ). And companies with more indexed pages generate far more leads from search. ( Search Engine Journal ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Earnest B2B ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Koka Sexton

DECEMBER 20, 2009

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. After scouring the internet for information, this is the super list of social media posts that I came up with as a reading list.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. After scouring the internet for information, this is the super list of social media posts that I came up with as a reading list.

List 96

List Social Media Case Study Wiki 96

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Advance your skills in front-end engineering, Node.js, and beyond! Only nine of the 130 companies have more than 10,000 followers.

Company 149

Company Twitter Software System 149

Buzz Marketing for Technology

JUNE 27, 2008

Web Advertising. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Find out more and download the paper today. Search Engine Watch. Twittergram. University. User Revolution. Web Services. Wikinomics. Wisdom of Crowds. Mark Masterson. Adina Levin. Alan Pelz-Sharpe.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Comment away! All rights reserved.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Sprout Social

JANUARY 30, 2020

Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. PPC and social ads.

Strategy 100

Strategy Marketing Case Study How To 100

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. The Long Tail of a Blog – In Action Last month on Convince & Convert , 6,243 incredibly discerning folks visited from some sort of search engine query.

Hitwise 117

Hitwise Content Blogger Consultant 117

Hootsuite

DECEMBER 10, 2019

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. The Facebook Group includes no product placement posts or advertising. They seek places to be creative online without being bombarded by advertisements (or spotted by their parents).

Trends 145

Trends Social Media CPA Sports 145

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content.

Campaign 141

Campaign Social Media Discount Conference 141

Webbiquity SMM

FEBRUARY 11, 2013

Most effectively use Twitter advertising? Two new features for self-service advertisers by Twitter Advertising Blog. 6 Tips to Get Retweeted More Often by Search Engine Journal. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. Spend your time more productively there?

Tools 192

Tools Twitter Tips HootSuite 192

Convince & Convert

MAY 25, 2010

Or is there a way to download it and open it. Fink Some good stuff: RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] Sathya Hi jay, could i see the presentation in a bigger size. link] jaybaer Hi there. I believe you can go full screen at [link] [link] jaybaer Hi there.

Marketing 124

Marketing Social CRM Conference Social Media 124

Webbiquity SMM

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). social media, PR, advertising) that support that activity.

Report 174

Report Social Media B2B GPS 174

Buffer Social

AUGUST 8, 2017

Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them. Affordable and easy-to-use social media management & advertising software. The B2B social media management platform. Agora Pulse. Friends+Me. Share to anywhere.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Social Media Strategies Summit

JULY 28, 2021

Social media may not be your preferred platform for B2B leads, but maybe it should be. Because when used for B2B lead generation, social media platforms (especially LinkedIn) give a high ROI of 229%. Write on trending topics, similar to what Forrester does in the downloadable guide below. Are you excited to learn more?

Social Media 264

Social Media Discount Influencer B2B 264

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

OCTOBER 23, 2012

Jon Elvekrog details “four concrete strategies to use social advertising to deepen your brand impact on Twitter” for brands, among them getting your content “in front of connected fans. How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More by Search Engine Watch. More Twitter Tools. Itweetlive.

Tools 203

Tools Tips Twitter Klout 203

Techipedia: Tamar Weinberg

JANUARY 5, 2009

It’s the (Other) Algorithm, Stupid: Understanding DiggRank (Search Engine Land): Muhammad Saleem examines what is known about the Digg algorithm and dispels common myths. 11 Guidelines to Social Media Success (Search Engine Watch): Eric Enge presents his 11 takeaways from SMX Social Media.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Danny WhatMough

SEPTEMBER 17, 2012

The resulting whitepaper was downloaded 122 times with five deals closed as a result. Whitepapers or reports are great examples of content that really add value for your audience, especially for B2B campaigns. Alternatively, you could create a banner for your website or run some targeted advertising. Tell a story.

Content 53

Content Marketing ROI Case Study 53

Writtent Blog

JUNE 24, 2013

Ellie Mirman of HubSpot recommends advertising for interviews if you’re short of customers. A comprehensive list can fuel your content calendar for months, allowing you to capture the interest of the 89% of consumers who use search engines to make purchase decisions. That’s okay. Written Quotations. Case Studies. Blog Articles.

Small Business 93

Small Business Strategy Content eBook 93

Convince & Convert

MAY 10, 2012

Click the play button to listen here: Download the audio file: [link]. every person who comes to your site actually costs you money, doesn’t make you money unless you’re selling advertising. It saved our business, and we did it by cutting down drastically all of our advertising dollars. Listen Now.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60

Content B2B Marketing Hubspot 60

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. 6 Ways to Eliminate Pesky Duplicate Content (Search Engine Guide): Duplicate content can mean search engines sending visitors to the wrong pages.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

APRIL 8, 2010

You have to pay for WiFi, e-books, itunes downloads, apps? Just saw a post on Mashable that you can download a.99 Also, what are the hidden price tags on this toy? I know you have to pay for WiFi on the iPad, but what if you have wireless at your home? Does the iPad connect to it? That's pretty cool. All rights reserved.

iPad 137

iPad Content iPhone Wireless 137

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

Tips 219

Tips Facebook Tools B2B 219

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. What is ChatGPT prompt engineering? Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry.

Products 92

Products Real Estate Tourism Fashion 92