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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Based on surveys showing that people prefer links to articles about current events, Facebook will put a bit more focus on articles and make the algorithm better at distinguishing between relevant news versus a meme photo. Especially on mobile. What does it mean for brands? Similar Posts: Facebook Updates News Feed.

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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

In advertising, a specific product or service may only be relevant to owners of certain devices. In such cases, an advertiser may want to control whether the ad is only seen by those who use that specific device. In such cases, an advertiser may want to control whether the ad is only seen by those who use that specific device.

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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

” If this isn't bad enough, I even saw a recent article and “survival guide from a top publisher blaming Facebook for “publishers becoming more vulnerable to ad fraud.” These changes impact every business, brand and publisher using Facebook for business purposes. Episode Highlights. Supporting Resources: .

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How To Think About Mobile Advertising

Twist Image

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web.

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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

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UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Mobile Marketplace Feed. 1 aspect ratio for the following: Instant Articles. As you can imagine, advertisers could abuse that. The impulse is to create your ad for the news feed. You know that other placements exist. Instagram Feed.

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