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Testing Zaraz to Set Up Facebook Conversions API

Jon Loomer

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. To be clear, the API Gateway works great. What I do know is that among its capabilities is sending web events for Facebook Conversions API. I may have found it in Zaraz. What do you think?

API 159
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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. That information is shared with Meta to help enhance our advertising. It’s an important action that a specific advertiser wants to track, custom to their needs.

Eventful 173
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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

Imagine you have an important YouTube video embedded on a page of your website. Select “YouTube Video” under User Engagement trigger types. Click to add JavaScript API support and enable the trigger on “Window Load.” Then go to an embedded YouTube video on a page of your website.

Eventful 212
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Differences Between Custom Events and Custom Conversions

Jon Loomer

Meta advertisers have plenty to get confused about. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. You will need to utilize the pixel and/or Conversions API to define these actions. ” Standard events are predefined actions that occur on your website.

Eventful 184
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How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

And finally, I created an event that triggers when someone watches YouTube videos embedded on my website. These events use a YouTube Video trigger. GTM + Conversions API Gateway. While the Conversions API Gateway isn’t part of Google Tag Manager, I wanted to note that the two play nicely. Your Turn.

Eventful 211
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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272
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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. If you're into affiliate marketing, leverage these features to enhance your product visibility and track performance.

News 71