article thumbnail

What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.

article thumbnail

There Are Some Crazy Things Facebook Advertisers Can Do with ChatGPT: Just Ask ChatGPT

Jon Loomer

For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. There are certainly copy and content applications. And then it occurred to me: What better way to learn the best ways to use ChatGPT as a Facebook advertiser than to ask ChatGPT? How would I integrate with the API?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Facebook Conversions API: Tips for Implementation

Ignite Social Media

Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. Other events such as view content or add to cart will be added to CAPI at another time. Multiple Ways to Install the Conversions API. At this time, CAPI can only track purchases.

API 155
article thumbnail

Hidden Advantages of Custom Events to Meta Advertisers

Jon Loomer

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. But the advantages are undeniable. Custom Events. Custom Conversions are NOT Custom Events.

Eventful 186
article thumbnail

Choose a Client Who Sets You Up for Facebook Advertising Success

Jon Loomer

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. How often is the content updated? What About the Conversions API? I want you to turn away business.

article thumbnail

Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. It seems to be the most polished while also offering everything I need in addition to future options like API integration. Trained Content To train the bot, we need to give it content. reply that way again.

Training 187
article thumbnail

Is Ads Manager Down?

Jon Loomer

Meta Ads Manager, Business Suite, an API, or one of the other many Meta business products isn’t working for you. Transparency Tools Transparency Tools only includes the following for now… Ads Transparency: Ad Library Ad Library Report Ad Library API Your Turn If you haven’t already bookmarked this page, make sure you do.

API 139