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The Facebook Conversions API: Tips for Implementation

Ignite Social Media

For more, see our 2020 article, Growing Privacy Concerns Put Social Networks’ Targeting at Risk.) Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. Other events such as view content or add to cart will be added to CAPI at another time.

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Top five: social networks are cleaning up their acts

Sherrilynne Starkie

Top five: social networks are cleaning up their acts. In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. These include changes to several APIs, Login, search, text history and more. Sherrilynne Starkie.

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How to analyze customer reviews for brand insights

Sprout Social

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Let’s take a closer look.

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Social Media News Ticker: Facebook Launches FB Newswire, Acquires Motion Tracking App Moves

The Realtime Report

Facebook launches a newswire so it can help the media — while it competes with them - the FB Newswire is designed to give media outlets and journalists a realtime feed of news-worthy content; the service debuted on Thursday and is partially powered by social news verification service Storyful (GigaOM).

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

And the decision for a brand to invest in a new social media platform is a big one. Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. So how is a social media marketer to decide? Trend #3: Influencer Marketing.

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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP, like Facebook’s Instant Articles and Apple’s Apple News, is designed to reduce bounce rates and improve users’ social media experience. Post by Anna Rodriguez.

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How Facebook Marketing is Changing (And How to Be Prepared)

Buffer Social

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. On April 25, Facebook announced some API changes on its developer blog : The `publish_actions` permission will be deprecated. Too busy to read? billion people use every month right now.

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