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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

How to use our 2018 content marketing editorial calendar template ( download now ). Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders.

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How to create better social listening queries

Sprout Social

The following tips will help you create queries that step up your social listening strategy. It’s only natural that it might cause some analysis paralysis. The best way to break through this barrier is to get exceedingly clear on what information will drive the most value for your strategy, your team and your business.

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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? One example of a brand using this strategy is Instant Pot. A Facebook group essentially becomes free advertising.

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14 TikTok tools to amplify your social video strategy

Sprout Social

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social. Image library.

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10 Strategies to Increase Sales for Your Business

BeingOptimist

Having effective business strategies in place can be beneficial for businesses of any size, whether they are just starting or are already established globally. These strategies can help in expanding their customer base , retaining existing customers, and ultimately increasing revenue.

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Social media SWOT analysis: what it is and how to do it

Sprout Social

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. It all ultimately depends on what business success you’re hoping to get from your social media strategy. But here’s the thing. Not all social stats are created equal.

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