How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Build, tweak and optimize conversion funnels, content strategy and plans, digital platforms and more over time and that results are not achieved overnight. Be patient when changing mindset within a company that is new to social media and digital marketing strategies and tactics. 10 Proven Strategies to Get Your Social Media Budget Approved (podcast). We believe in risk. iTunes.
Growing a Business: The Jump Shot Strategy
FEBRUARY 4, 2015
By Laura Petrolino The invention of the jump shot is a story anyone growing a business should use as a template for success (not to mention motivation). When we go about developing a strategy for a client, our first step is a research and analysis phase. We finish up this stage with a complete SWOT analysis looking at all four media types. That’s exactly what Kenny did.
Connect the Dots Between PR Metrics and Strategy
MARCH 16, 2015
The journey from data to narrative is when communications pros dig deep into research, survey results , analytics, and usage and conversion data to create the strategies and narratives that change minds and influence behaviors. Finding those nuggets is a team effort, and they can’t be done without on-going PR measurement, analytics, and resulting analysis. By Brendon Shank.
Planning a PESO Strategy with Integrated Teams
NOVEMBER 20, 2014
So I thought it might be valuable to walk you through a typical “day in the life scenario” of the Arment Dietrich team as we plan an integrated strategy. That said, the process I take you through below should serve as a template to use for your own team structure, internal communications pipeline, and PESO strategy needs. Many of those could also be used as lead magnets. Rinse.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? “The social strategy must be part of the online and PR strategy, which, in turn, are part of the integrated marketing strategy.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more.
Blogging for Business: 10 Foundational Requirements for Success
JULY 18, 2016
Take a listen to episode 211 of the Social Zoom Factor podcast to learn the following: 10 foundational strategies and requirements of a successful business blog post. How to leverage internal and external linking strategies to optimize for SEO and social search. Supporting Resources: Content Editorial Calendar Template (use this template to create your annual content calendar).
7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy
MAY 12, 2015
We will continue to do analysis on what titles get our readers to click and take action, but we’ve captured are some preliminary findings. And you can find many examples of B2B lead generation pieces that take advantage of them: Get 5 Strategies to Simplify Your HR and Benefits Administration—and Love Your Work Again! However, I’m a techie (Ph.D. Get / Change / Learn. Simple Secrets.
14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
DECEMBER 17, 2013
Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). ” 17 Essential Content Templates and Checklists by Content Marketing Institute. ” 5 Reasons to Consider Flipboard for Your Content Strategy by iMediaConnection.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Competitive keyword analysis metrics show you where a competitor is ready to be bumped out. Keyword research is a fundamental part of content marketing. . The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. What to do?
Conquering Big Industries: My Bulletproof SEO Strategy
JULY 19, 2010
You are here: ViperChill » SEO » Conquering Big Industries: My Bulletproof SEO Strategy Conquering Big Industries: My Bulletproof SEO Strategy Written by Glen, this post has 126 Comments Generally speaking, the more traffic you can get to a website the more money you can make. never really gave much thought to “long-term and “short-term keyword strategies.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
The tool acts as a central dashboard for your Twitter and Facebook profiles, letting you manage multiple accounts simultaneously”) and Easel.ly , an infographic creation tool which “offers ready-to-use infographic templates that are categorized by subject.” Image credit: Buddy Media. No one has time to put every one of those tools through its paces. Check out this post.
25 Killer Resources to Learn Storytelling
MARCH 18, 2014
Her blog is an often-updated resource that includes pop-culture inspiration, creative process analysis, and plenty of insight on how to improve your skills. 2. Their blog includes musings, interviews, and analysis. 4. Duarte’s free resources include a beautifully-designed guide to presentations, as well as free templates to help you fake a serious design skill set. 7. Dan Roam.
How to Ideate a Winning Back-to-School Campaign
JULY 12, 2016
Take a peek at what my back-to-school board for top Posts by Consumer Electronics Brands: Now you have a template to work off of. You can employ whitespace analysis to do this. back to school content strategy discover content ideation content creationWorking on a back-to-school campaign really pays off. Literally. Did you know that on average, every family (with children in grades K-12) spends about $ 630 on back-to-school merchandise alone? We’ve all grown up watching innumerable TV ads that made us hate our hand-me-downs. Log on to your Discover homepage. There you go!
21 Social Media Tools for Smart Marketers
JANUARY 4, 2016
Use that info to better tailor your marketing strategy to the needs and tastes of your audience. 4. Any successful social media marketing strategy needs to involve relationships with successful influencers , content creators, and bloggers. Are you randomly posting to your Facebook Page with no clear strategy? Want to make content curation, scheduling and analysis super easy?
10 Outreach Tools Every Marketer Needs
MAY 31, 2016
Therefore, one should weave outreach methods into all communication strategies and strive to discover creative ways of conveying the brand story. Contacting someone is no longer a shot in the dark: Circloscope enables you to round up your social strategy and illuminates your path to dominating Google+. Platforms like Twitter are an integral part of a successful outreach strategy.
How to Hack Your Efficiency with an Agile Blog Planning Process
Convince & Convert
APRIL 14, 2015
This is how you can tie in what you want to talk about and what they want to hear: “How To Do That Will Help You Become ” Efficiency Gained: In our headline analysis, we found 89% of content that is created is never shared more than 100 times. Recommended Resource: Free Social Media Plan Template To Become A Social Media Rock Star Bonus! That’s being effective.
SEO PowerSuite – Everything You Need for Your Website’s SEO
DECEMBER 3, 2014
SEO Spyglass is, overall, a powerful backlink analysis tool. While the software has templates that promote reciprocal linking, I would HIGHLY suggest using those and instead customizing the template to ask for a link based on content relevance and worthiness. For this review, I set up the Mac-version of SEO PowerSuite in ten minutes. Four tools, ten minutes. Rank Tracker.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? and while numbers matter, so does quality (content “will fail if it doesn’t align with a larger strategy”). Optimize Content Marketing Strategy in 7 Steps by Business2Community. Content marketing is a hot topic.
Announcing: The Social Employee (McGraw-Hill, 2013) @SocialEmployee
Blue Focus Marketing
JULY 31, 2013
In addition to these behind-the-scenes accounts of social business and branding in action, the book also features commentary from a wealth of thought leaders, as well as detailed, industry-leading strategies designed to make social media work for the social employee. . Press Release. The Social Employee journey starts today: On Aug. 23, 2013 through McGraw-Hill. View the book trailer here.
50 Amazing Mobile Marketing Statistics That Will Move You to Action
JULY 10, 2013
Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Sign up using your Google account and add a small snippet of code to your site template. SEMrush offers competitor analysis software that shows you how competing sites are performing in terms of keywords, rankings, and traffic.
9 Tools to Improve Social Media Productivity
Convince & Convert
MARCH 19, 2013
Do you ring up your graphic designer and pay for a nicely designed template and then share it on your social media channels when you get back to the office? Glyder allows you to select a visually appealing template, add in your company details, change the boilerplate text with your specific offer, and then send to a variety of social media platforms. account. 3. Enagag.io dashboard.
21 Content Marketing Tools to Use in 2014
MARCH 4, 2014
With the help of their platform, you can perform competitive analysis and determine the highest potential keywords in one easy swoop. For a sneak peek into how we approach our keyword research process from start to finish at Writtent, I recommend Keyword Strategy the Right Way. If your content promotion strategy doesn’t include your own employees, it’s time to start! Evernote.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign. All of this underscores the need for real-time monitoring and analysis. Companies like Dell and Best Buy are adopting different strategies for listening to Internet chatter. What are the right pricing strategies?
When Should You Launch Your New Blog? [Complete or On the Go?]
DECEMBER 15, 2011
The ideal is to give your next blog launch careful consideration and plan out a great strategy. The other element of this is that sometimes the strategy and planning can almost kill the idea. As Shareef Jackson called it on Google+, “analysis paralysis” can kick in. So with the admission that I don’t always put a heap of planning and strategy into the launch of a new blog, here’s what I “ideally” would aim for when launching a new blog. I’ll attempt to note the importance of each point. Do what I say … not as I do.
Get Hundreds of Links to Your Next Blog Post, Guaranteed
MARCH 14, 2011
Though I think the following analysis is far more important than my own examples, some people will need some “proof that I know what I’m talking about. The Item-Hype Formula: Secret Template Revealed. This simple strategy can even make shoes and conversion testing interesting. To this day, we still use the same retirement age around the world. Get in touch.
6,595 Words on a Traffic Generation Tactic You’re Not Using (But Should Be)
JANUARY 13, 2016
He says, “ I routinely turned down work as a freelancer because the demand was so high “ Although I’ve said many times that you shouldn’t follow my blogging schedule of posting a lot of content very infrequently, I would actually say it’s one of the best strategies to follow if you’re just starting out. resource on the best SEO and website analysis tools.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
“We think that if you give [leaders in corporate social media use] a little more time, you won’t even have to do research, says Cecilia Edwards, Telligent’s senior director of strategy. The report is primarily based on their own insights, research by industry analysis and the results of an informal survey they conducted. Have an account? Me neither. submit_url = [.]
Bloggers: This Is How Long Your Posts Should Be
FEBRUARY 18, 2010
When I wrote the most important blogging analysis ever , I found that the average length of popular posts was 1,600 words. If you want to use this data for your own analysis of sorts, feel free to take it. target="_blank" rel="nofollow"> 63 Comments Oscar - freestyle mind says: February 18, 2010 at 11:05 am Thanks for another great analysis Glen. Home What the F ? Period.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Benefits Features Templates Partners Pricing Support Blog Contact Us - 1.888.515.9161 The Unbounce Blog Remember this: every page can be better. Analyze just the social media referral traffic for your website in a customized segment which will help you know the effectiveness of your social media strategy. Build, Publish & A/B Test Landing Pages Without IT Log In or What Is It?
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Share” buttons can be useful amplifications tools, but they’re often not turned on with a strategy in mind and don’t help build a feedback loop back to the publisher’s site. Beyond technology, most publishers have a decentralized decision-making process when it comes to social strategy. Sign in with Facebook or Twitter to get started! Have an account? Have you heard of Google+? hmmmm.)
What to Look For When Hiring a Community Manager
JANUARY 26, 2011
link] 10 Online Strategies for Your Next Product Launch | ukGRADUATE [.] link] 10 Online Strategies for Your Next Product Launch | PornDL News [.] link] 10 Online Strategies for Your Next Product Launch | Online Buy Review [.] Have an account? Social media has quickly become de facto for interaction and communication, emerging as the new gateway for consumer influence.
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : HOW TO: Optimize Your Social Media Marketing Strategy December 29, 2008 Dan Schawbel View Comments Top 10 Reputation Tracking Tools Worth Paying For email share email share Do you like this story? Data is captured in real-time as discovered and delivered to dashboard analysis widgets. Dan Schawbel is the author of Me 2.0: You might want all three. thanks! thanks!
$1M Case Study: My CMS & Content Strategy
JANUARY 27, 2010
You are here: ViperChill » Business » $1M Case Study: My CMS & Content Strategy $1M Case Study: My CMS & Content Strategy Written by Glen, this post has 58 Comments It has been a while since I wrote about my million dollar case study. By the way, i’m using your old template for a Speakers Club Website. Home What the F ? Cloud Living Say "Hi!"
The Blogger’s Guide to Online Marketing – 31 Steps to a Profitable Blog
AUGUST 30, 2011
The Strategies I Now Use to Monetize My Blogs. This clear, practical ebook includes 31 chapters focused on practical profit-creation strategies: Conduct a brand audit. Your downloadable, practical resource library contains more than 21 templates and worksheets to help you put the Ninja’s advice into practice immediately: Sample sales pages. Customer life-cycle analysis example.
Competing on the Field But Cooperating in the Office
Social Media Strategery
AUGUST 30, 2011
From the player (Gilbert Arenas’ landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL’s tweetups ), social media has gone from being an innovative marketing tactic to a must-have component of any marketing strategy. It’s not difficult to find examples of sports teams using social media.