Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. The following tips will help you create queries that step up your social listening strategy.

How To 99

How To Sentiment Template Templates 99

Hootsuite

MARCH 24, 2021

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. It can be anything from a bare-bones listing of numbers in a spreadsheet to a spiffy slide presentation packed with analysis. Social sentiment. Social media report template. Introduction.

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Template Templates Report Social Media 145

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. This also allows you to make more informed decisions regarding future content strategies. Post promotion: Implementing paid and organic strategies to boost posts.

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Template Templates Social Media Tips 134

Keyhole.co

JANUARY 4, 2023

For that, you need to add Facebook competitor analysis tools to your marketing arsenal. Why should you do Facebook competitor analysis? Facebook competitor analysis enables you to assess your key rivals in the market. Facebook competitor analysis makes it easier to understand what they demand. Offers sentiment analysis.

Analysis 52

Analysis Tools Facebook Sentiment 52

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

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Analytics Sentiment Analysis Patterns 114

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

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Examples Social Media Sentiment Influencer 123

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. Twitter tools for competitive analysis. Or to get more Twitter followers ?

Directory 145

Directory Tools HootSuite Twitter 145

Keyhole.co

SEPTEMBER 15, 2020

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. We’ve made your life easier by creating a free social media reporting template. This free-to-download resource makes it simple to: Summarize your social strategy Highlight your wins Communicate key metrics Focus on next steps.

Template 112

Template Templates Report Social Media 112

Hootsuite

JULY 15, 2020

Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. Think about your buyer personas every time you make a decision about your social marketing strategy (or overall marketing strategy). Buyer personas remind you to put your audience’s wants and needs ahead of your own.

Template 145

Template Templates How To Tourism 145

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? One example of a brand using this strategy is Instant Pot. The answer is Facebook marketing. Tools like Keyhole.co

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Small Business Engagement Strategy Facebook 100

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. Natural language processing NLP helps a computer understand human language through text analysis, complete with colloquialisms, language-based nuances and emojis.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Competitive analysis.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Hootsuite

DECEMBER 8, 2021

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. A social media goal isn’t the same thing as a social media strategy , although both are important. You can think of social media goals as the building blocks for your social media strategy. Get Started.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Hootsuite

JULY 24, 2023

Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. Use it to easily plan your own strategy, track results, and keep your team in the loop. Social listening and monitoring You’re going to want to know what the public sentiment of your brand is.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Sprout Social

MARCH 12, 2024

Social listening is critical to assessing brand health Whether brands go all-in on an election strategy or dial it back, one thing is true: Businesses have far less control over their brand narrative in the age of social—and social media during an election year is even less predictable. Check out our communications plan templates and webinar.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. It all ultimately depends on what business success you’re hoping to get from your social media strategy. But here’s the thing. Not all social stats are created equal.

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Metrics Examples Marketing HootSuite 107

Sprout Social

MARCH 5, 2024

Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. We are here to educate the partners on best practices and what goes into social media management and strategy,” Dan said. The big misconception about social is that it’s easy. It’s so much more than posting.

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Resources Telecommunications Collaboration Project 103

Oktopost

MARCH 7, 2022

Like actual listening, social listening can be the glue that holds your marketing strategy together. This shift created an opportunity for social listening to thrive in a B2B marketing strategy. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

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B2B Sentiment Analysis Reputation 155

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

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Analysis Social Media ROI How To 88

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Why a social media scorecard is crucial for leadership Most CEOs are already a part of their brand’s external social strategy. airbnb the @barbie dreamhouse is back on airbnb.

Social Media 79

Social Media Sentiment Metrics Data 79

Hootsuite

OCTOBER 12, 2023

Sentiment Sentiment analysis rests on a few key questions: How are people talking about your brand? Bonus : Download a free 18-minute social media plan template to keep your daily social media task list always at hand and start growing your followers fast. To save time, you can create templates for common responses.

Social Media 120

Social Media HootSuite How To Template 120

Hootsuite

MAY 5, 2021

Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. To use social media effectively, you need a solid social media strategy. Otherwise, it’s hard for them to fully buy into your social strategy. Security: ZeroFOX.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization. Benchmark against competitors.

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Data Sentiment API Analysis 97

Hootsuite

DECEMBER 15, 2021

Which is why social media analytics are so critical to any successful campaign or brand strategy. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. We’ve even made a template for you to plug your social media analytics report into at the end of this post.

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Analytics Social Media HootSuite Template 138

Hootsuite

JANUARY 24, 2022

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Like any business strategy, social media marketing is most effective when your goals and plans are based on real data. Even more specifically, you can customize your strategy by location or demographics.

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Data Social Media HootSuite Template 94

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. We also included examples from brands to inspire your strategy. Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally.

Skills 113

Skills Template Templates Travel 113

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. Sprout’s tagging feature makes this type of analysis easy.

Data 124

Data Metrics Sentiment Analytics 124

Hootsuite

APRIL 2, 2020

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. The information you get from social media analytics tools will help you determine which strategies work best. You can use the customizable templates to track, analyze, and monitor your performance on each social network.

Analytics 145

Analytics Social Media Tools HootSuite 145

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. This information can help you determine the perceived threat of a crisis, making it foundational to your response strategy.

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Survey Brands Sentiment Template 93

Hootsuite

MAY 16, 2023

By reading this post, you’ll have at your disposal the tools and strategies to “hear” what your customers say about your brand. It continues with steps to mitigate negative sentiment. Sentiment analysis is the contextual review of brand mentions. This is not a tale of woe. It’s a hero story starring you.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

MAY 1, 2023

A social media governance strategy ensures you’re prepared for whatever the world of social media throws at you. Keep reading to find out how to build a strategy that will help protect your brand, improve your social results, and make life easier for your overworked social team. But a policy alone is not enough. Algorithm change?

Social Media 104

Social Media Guidelines HootSuite Policies 104

Hootsuite

JULY 20, 2023

Understanding social media metrics from a healthcare perspective is also key to creating an effective social media strategy for your organization. Understand the impact of your campaigns so that you can refine your strategies, optimize your resources, and allocate budgets more effectively. What is social media analytics in healthcare?

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Analytics Social Media HootSuite Metrics 83

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. Most marketers understand that it’s critical to have a firm grasp on your competition’s value proposition, strategy and positioning. by product line, sentiment, question type, etc.).

Data 141

Data Social Media Sentiment Team 141

Hootsuite

MARCH 15, 2023

By analyzing data about your content performance , you’re getting valuable quantitative feedback to help build a winning Facebook marketing strategy. All this info allows us to spot trends and patterns that can be super helpful for building an informed social media strategy. Report templates are a quick way to get started.

Analytics 102

Analytics Tools Facebook HootSuite 102

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Streamline content creation, social customer care strategy and messaging optimization across every touchpoint. Guide multiple departments.

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Examples Template Templates How To 104

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

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Team Tools Marketing Hubspot 88