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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. A balanced communications strategy is going to maximize the return on investment. How Canadians use Social Media.

Marketing 195
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Facebook Experiments With Real-Time Advertising | Small Business.

Small Business Mavericks

But there is another reason to fear Facebook too. It has a competing advertising model. It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. The latest test run by Facebook is for real-time advertising.

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How to Use Advertising to Promote Your Blog

ProBlogger

The post How to Use Advertising to Promote Your Blog appeared first on ProBlogger. Have you ever considered advertising your blog? I’ve concentrated my own limited experimenting with advertising in two types of advertising: Google Ads – An oldie but a goodie. Photo by Pawel Czerwinski on Unsplash.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations.

Marketing 199
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The Gift Of Facebook

Twist Image

Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never liked Facebook as an advertising platform. I love Facebook as an economy.

Adwords 102
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What Every Marketing Department Needs to Know About Google+

Convince & Convert

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Well, it won’t be.

Google 167