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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. We hope you agree!

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Google AdWords – Easy Tips for Bloggers and Small Business Owners

Kikolani

Google AdWords is one of the most popular ways of online advertising. Even though it is easy to set up and anyone can make an AdWords account, it has proven to be rather difficult to optimize for good results. AdWords is addictive, and just like anything else that is addictive, it can get out of control.

Adwords 155
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations.

Marketing 367
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Top Five: Changes to social networks come fast and furious

Sherrilynne Starkie

This week we see innovations for brands, advertisers and agencies. New features and functions from Facebook, SnapChat, YouTube, Google and Instagram. F8 2018: Facebook's annual global developer conference. He explained how Facebook is taking a broader view of its responsibility to ensure its tools are used for good.

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Turf Wars: Online Advertising Is Gonna Get Interesting

Small Business Mavericks

“ Both Facebook and Amazon are coming at Google’s lock on advertising from new angles–that’s why this could be an honest to goodness fight for online advertising dollars and beyond.” Ther are some interesting developments in the world of online advertising. Facebook Is Flexing Its Muscles.

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How a social media consultant can help your business

Sherrilynne Starkie

Paid media includes social media advertising, sponsored stories and native ads. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. and more.

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Must have digital skills for PR pros

Sherrilynne Starkie

They need to have SEO expertise and digital advertising know-how. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. Adwords certification demonstrates basic and advanced proficiency in online advertising.

Skills 179