Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Just 10 (15%) of these event professionals maintain active Twitter accounts.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. Social media platforms and practices evolve constantly. The first step is to choose which social media sites on which to focus your activities. First things first. This may fail to deliver the desired results.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. This is a very successful company.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

MAY 22, 2012

Just as Francis in Accounting, Pat in Engineering or Chris in Purchasing had no interest or aptitude for sales in the 1990s, they may very well have the same attitude toward social networking today. Offer more advanced training to the 10% who will account for the vast majority of content development and engagement activity.

Jive 186

Jive Yammer Training Social Networking 186

Webbiquity SMM

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social.

Review 189

Review TweetBeep Tools Twitter 189

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

SEPTEMBER 9, 2014

Employers will need to do some level of monitoring, in order to measure results, share best practices, and incentive employees for social amplification. ” Of course, employees need to actually be engaging in social media activities on a company’s behalf in order for their to be any social activity to monitor.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. The bad news is that only 368 of those (54.4%, or just over half) are actually active. are barely active, tweeting twice per month or less on average. A ratio of up to 5 is generally viewed as fairly social. Another 4.1% The remaining 1.5%

B2B 154

B2B Research Twitter Marketing 154

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Similarly, Clubhouse is breaking all the established “rules” of social networks. But here are three reasons for skepticism.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? 3 reasons Google+ is not a social network by iMedia Connection. Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 20, 2019

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Social Media Freedom. Guest post by Anastasia Masters.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

DECEMBER 20, 2011

Total number of relevant followers (exclude the inevitable spammers and oddballs who seem to be attracted to any active Twitter account). from HootSuite or other social media monitoring tool). . Ten Company Website and Cross-Social-Network Metrics. Total social media-generated visits to the company website.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Using too many social networks. billion active users.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

MAY 23, 2011

Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). Expanded social media following (e.g., Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

MARCH 30, 2012

followers/fans/circles, how complete is their profile, level of activity). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). This is as simple as searching within “groups” on each social networking site for your primary keywords and recording the results.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JULY 2, 2012

But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant. Even more noteworthy, sites with active content and SEO programs increased their total website traffic, on average, by 25% in the past year. A final factor is social sharing.

SEO 188

SEO B2B Social Bookmarking Organization 188

Webbiquity SMM

JANUARY 28, 2020

A social media hub or social hub is a digital tool that showcases content from various social media platforms at one location. The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube.

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. So, how can you boost your brand’s value?

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

AUGUST 23, 2011

Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Twitter is the most productive, driving more than half of all non-blog social media visits. Post frequency matters. And of course writing compelling content for your audience.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

APRIL 1, 2013

The top social networks for business are Twitter , LinkedIn and Facebook. If your condition is less than serious, you might be able to keep in touch with your customers by simply logging into your social networks with your smartphone or tablet from bed instead of going to your office (or sitting at your desktop).

Social Media 174

Social Media Small Business Social Networking Reputation 174

Webbiquity SMM

NOVEMBER 12, 2019

Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? It’s the digital media equivalent of flying blind.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

MAY 22, 2012

Just as Francis in Accounting, Pat in Engineering or Chris in Purchasing had no interest or aptitude for sales in the 1990s, they may very well have the same attitude toward social networking today. Offer more advanced training to the 10% who will account for the vast majority of content development and engagement activity.

Jive 101

Jive Yammer Social Networking Training 101

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JUNE 7, 2018

LinkedIn is the primary social network for professionals, about 546 million , round the world. Enlarge your network by searching for and joining groups that are relevant to your business. There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. blogs, microblogging sites, social networks, etc.).

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do.

Google 104

Google Tools Sample Samples 104

Webbiquity SMM

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on Bebo.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

JULY 2, 2012

But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant. Even more noteworthy, sites with active content and SEO programs increased their total website traffic, on average, by 25% in the past year. A final factor is social sharing.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

MARCH 28, 2011

For b2b marketers still trying to quantify the potential benefits of social media marketing, here are a dozen helpful stats. You can find the original sources for most of these findings in Best Social Media Stats, Facts and Marketing Research of 2010. 93% of B2B buyers believe that all companies should have a social media presence. •

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

NOVEMBER 2, 2021

They’re in your network to see what you care about and what you have to say about it — if you don’t really care, then why should they trust you or keep listening to you? Second, it keeps you actively involved in maintaining your relationships.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. billion users are active on Facebook.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100