Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. Here’s what I learned from my look at the research. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. How do you make sense of these research? percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Socialmedia.biz

SEPTEMBER 11, 2018

According to a recent research conducted by Sprout Social , 90% of individuals reach out to brands on social media for customer support, in the absence of which, 36% prefer to engage in a public call-out or switch to a competitor.

Social Media 93

Social Media ROI Influencer Campaign 93

Pixlee

DECEMBER 15, 2021

Instagram Reels and Youtube Shorts also continue to grow in popularity as short-form video takes over, offering multiple outlets for your brand to experiment with this content type and discover where your audience is most active. Social commerce applies to diverse shopping scenarios, ranging from product search, influencers, and mobile pay.

Social Media 52

Social Media UGC Marketing Influencer 52

Buzz Marketing for Technology

JUNE 17, 2015

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. The most common mistake I see is getting the balance of Content Marketing activities wrong.

B2B 100

B2B Adwords ROI Hubspot 100

Tweaklibrary

MAY 21, 2020

“Analytics is used to analyze the A to Z of active viewers of your business sites and blogs.” SaaS analytics tool can monitor your customer activity, increase your client’s engagement with the site, and can enhance customer satisfaction with your service. Product analytics is based on user activities and preferences.

Analytics 24

Analytics Tools Hubspot Software 24

Webbiquity SMM

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. She’s an informative and prolific Twitterer, and active in Twin Cities social media.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Absolute PA

JUNE 20, 2014

If you spend enough time online using social media to market your business , researching ways to market your business and absorbing advice in forums that help you market your business, chances are you’ve read plenty about the importance of measuring your social media success. To Measure or Not to Measure. YouTube Analytics shows.

Social Media 58

Social Media Analytics YouTube Hubspot 58

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Social Media Strategies Summit

NOVEMBER 18, 2022

The brash new upstart of the social media scene, TikTok has about one billion monthly active users. Beyond basic demographic information, you can dig into your audience’s TikTok preferences, including: When your followers are most active. billion monthly active users , making it the second most popular platform in this guide.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

MARCH 13, 2018

Here are 17 Facebook facts and statistics from recent research, in four categories, along with four key takeaways to help marketers get more out of their efforts on the world’s largest social network. billion monthly active users (MAU). Pew Research Center ). billion active daily users on average. HubSpot ).

Facebook 141

Facebook Hubspot Statistics B2B 141

Webbiquity SMM

MARCH 27, 2018

LinkedIn now boasts 500 million users , with half active daily. And Twitter has 330 million users , with 100 million of those active on a daily basis. Pew Research Center ). Pew Research Center ). 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6: Eight Instagram Marketing Stats.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Buffer Social

NOVEMBER 30, 2016

I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 37 free marketing and social media classes that you can enroll in to upgrade your skills across the board. . Offered by : HubSpot. Created by : HubSpot. Keyword research. Facebook Blueprint. — 12.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Hootsuite

AUGUST 30, 2021

If you’re actively marketing your business, you need an equally active customer service program. In fact, it was the highest value customer service feature in the Insider Intelligence Canada Mobile Banking Emerging Features Benchmark report. Hubspot is a CRM platform with a built-in ticketing system and live chat features.

Software 121

Software HootSuite Hubspot Small Business 121

Webbiquity SMM

FEBRUARY 10, 2015

76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” Consumer marketing is about mobile, B2B is about content. Hmm…), and 25% are activated by an email from a trusted source or peer.

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. Source: HubSpot) 7. Hootsuite is a major player in the social media marketing platform space.

HootSuite 107

HootSuite Brands Price Collaboration 107

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Carrie is also active in community work, including work with tornado relief and local sports charities. Cindy Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

MAY 10, 2012

And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. So mobile devices are on track to be the dominant email platform over desktops and laptops by the end of this year. If your content is not mobile friendly, that’s the first thing you should do.

Hubspot 114

Hubspot Mobile Analytics Google 114

Buffer Social

APRIL 5, 2017

Brian based his research on an article from Distilled. E-book: Hubspot’s Marketing Psychology Guide. We were lucky to get in early with customer development at Buffer, which helped us cultivate a research culture. In more general terms, research is about putting a process to one’s curiosity. Storytelling.

Marketing 108

Marketing Diagrams Skills How To 108

Buffer Social

OCTOBER 18, 2016

Here’s the list of my favorite personal blogs of startup marketers, recommendations from fellow marketers on Inbound.org, and great blogs I found from my research. If your favorite blogs are not mentioned here, it might be that I have just not come across them in my research. Global Head of Growth & SEO at HubSpot.

Startup 40

Startup URL Hubspot Marketing 40

Webbiquity SMM

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. The research firm calls these users Mass Connectors…Along with Mass Mavens—representing 13.8% More than 80% of U.S.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

JANUARY 15, 2013

It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Harvard researchers found that the more prominent or intrusive the logo, the more likely viewers are to stop watching, even if they know and like the brand.” Facebook Advertising.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Among the tips: build an active wall by encouraging “likes,&# posting useful content on a regular basis, and monitoring and responding to wall comments. social media, PR, advertising) that support that activity. How are they doing it? Tweet This!

Report 174

Report Social Media B2B GPS 174

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. Behavior research from GWI suggests that the main ways for brands to win over consumers in 2023 and beyond include: Offering convenience through clarity and approachability.

Content 221

Content Marketing Loyalty Collaboration 221

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Aliza Sherman supplies an outstanding list of “basic ways you can use LinkedIn, Facebook and Twitter for specific business activities. Adoption soared. 85% of Inc. So, Your CEO Wants to Tweet!

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The 12 Step Social Media Program for Traditional Marketers (HubSpot): Here are a few things agencies looking to replace different pieces of their business with social media can do. Tips include being active and tweeting daily, limiting using Twitter for broadcasting, focusing on company-wide social media policies, and more.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Buffer Social

NOVEMBER 2, 2017

Whilst research each of these experiments, we found that there was a ton of awesome advice on tactics for each individual channel, but what we were missing was an overall strategic approach or “way of thinking” about social media advertising. buffer_advertising. A 3-step approach to social media advertising. Pixel targeting.

ROI 111

ROI Advertising Conversation Social Media 111

Writtent Blog

JULY 18, 2013

In a recent article in Forbes , she took a deep look at how the rise of visual content is connected to the increasing prevalence of mobile, and more importantly, what small businesses can do to capitalize on the trend. Strout literally wrote the book on mobile-optimized marketing, as the co-author of Location-Based Marketing for Dummies.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. More than 1.5

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

MARCH 27, 2017

Monitoring and managing even a moderately active business social media presence can be time-consuming. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Now, on to the results of my research. 1) HootSuite.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Sprout Social

APRIL 23, 2024

Here’s HubSpot announcing a new product in partnership with TikTok with a short and captivating promo video. Here’s Mailchimp sharing its community service activities with a LinkedIn video. Image source Make sure you optimize your videos for mobile and add subtitles as most people scrolling through their feeds might not have sound on.

Examples 92

Examples LinkedIn Newsletter Hosting 92

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. Marketing Research Chart: What content sources do customers trust? The Content Preferences of B2B Marketers [New Research & Infographic] by The Kapost Blog. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. And their competition.

Statistics 204

Statistics Social Media B2B Marketing 204

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. The Expert’s Guide to Keyword Research for Social Media (WordStream): This really interesting guide discusses how you can benefit from diverse keyword research strategies, which you’d think is for PPC and SEO only. Web Development and Website Strategy. SEO: Strategy. SEO: Information.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. And their competition.

Statistics 198

Statistics Social Media B2B Marketing 198

Buffer Social

FEBRUARY 7, 2018

According to Twitter, you might also see “events featured at the top of your timeline labeled as Happening now” in the mobile app 6 Twitter , 2017. Twitter tools like Followerwonk and Tweriod can tell you when your followers are most active on a typical day. The most-active times are good starting points to test.

Twitter 111

Twitter Hashtag Hubspot Feed 111