Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Sprout Social

MARCH 22, 2022

So, whose March Madness marketing strategy is enough to go all the way? We also scoped out which states and regions were most active. Overall, the social performance is remarkable and reinforces the opportunity for marketers who invest in March Madness. Hashtags power brands forward. To hashtag or not to hashtag ?

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Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. Here are 7 surefire TikTok Marketing strategies. However, if you’re starting out on your TikTok Marketing Strategy, we have listed down here our top 7 strategies that are sure to give you results.

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Likeable

MARCH 26, 2019

Challenges are the norm, usually grouped together with a hashtag. There are over 500 million active users on TikTok, which is more than the populations of the U.S., Memes : TikTok even has its own meme videos that simply catch on. Thanks to its Musical.ly Who’s on TikTok? Mexico, and Canada combined.

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Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. These partners participated in the denim transformation challenge by posting a native meme from TikTok.

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Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. On Instagram, there are over 1 billion monthly active users as of 2018 , with 90% of those users under 35 – that’s a ridiculous amount of people. Tip #4: Use Hashtags.

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Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Double down on influencer marketing and user-generated content.

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Sprout Social

AUGUST 8, 2023

This includes captions, hashtags, sound clips and other identifying factors on the videos. This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags. Plus, highly-used hashtags can appear in search results, improving your SEO ranking.

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Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? Get in early on trending topics.

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Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media. Here’s a quick rundown of the types of videos that are popular on TikTok: Hashtag challenges.

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agora pulse

FEBRUARY 11, 2020

It boasts 800 million monthly active users, which is made up an audience that has about 50% of users under age 34 and 26% in the age group of 18-24. Users who participate in a specific hashtag challenge create their own variations on videos with the same song or audio. Use relevant hashtags that your audience is searching for.

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Keyhole.co

NOVEMBER 17, 2023

Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. It shows how their social media marketing for Adidas Originals ties in with the current trends of athleisure wear. Today, one of Adidas’s most famous sponsors is Bayern Munich, the football club.

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Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

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Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. As in #barcamp [msg]?

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Buffer Social

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

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Hootsuite

JANUARY 22, 2020

Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Doing this will help you fine-tune your social listening process and marketing efforts.

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Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Tweets and memes are taking over Instagram. IGTV takes center stage.

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Likeable

SEPTEMBER 3, 2019

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. Don’t do it just because other brands are.

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Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. Users are also able to view all active products on a brand’s feed by tapping the Instagram Shopping icon.

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Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

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Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. Social media monitoring has become essential to any company’s digital marketing strategy. Track keywords and hashtags with Keyhole 2. This is where social media monitoring comes into play.

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Sprout Social

AUGUST 4, 2022

In an increasingly competitive hiring market, 52% of marketers say finding experienced talent is their number one challenge this year. Here’s our Marketing Manager, Ryan (he/him), traversing the Swiss mountains by bike. Branded and general hashtags. Use branded and general hashtags. Responsibilities of the role.

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Sprout Social

OCTOBER 16, 2018

After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. Marketing for beauty brands affords a ton of creative freedom. Through hashtags, such companies can create a powerful army of brand advocates to shout them out time and time again. Investing in video marketing.

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Sprout Social

MAY 8, 2019

For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook. Not only do folks on the ‘gram love it when brands shout them out, but customer photos represent marketing firepower that proves that people dig your products. Customer photos.

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Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Shoppable social ads have also, in the words of Meagen Johnson at Havas Media , “collapsed the marketing funnel”.

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Sprout Social

NOVEMBER 23, 2022

There’s a reason 68% of marketers say their company has an advocacy strategy. From deep thought leadership to relevant memes commenting on industry insights, content is powerful. Employee posts are the digital equivalent to word-of-mouth marketing. Tip 9: Measure, report and readjust. Tip 10: Practice what you preach.

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Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. Using both hashtags and location tag drives the most engagement. Here’s what I learned from my look at the research. percent of U.S.

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Hootsuite

OCTOBER 19, 2022

In fact, the addictive video platform has carved out a whole new niche in the social selling market. When you consider that TikTok has over a billion monthly active users, you can see how much untapped selling potential exists on the ForYouPage and beyond. Embrace hashtags and keywords. fulfillment centers.

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Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

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Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. This information can be used to create targeted marketing campaigns across various social media channels. billion in 2020.

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agora pulse

JUNE 20, 2018

There’s a reason that inspirational memes and quotes float around on a daily basis. What is your Christmas carol, Thanksgiving dish, or summer activity? Activity related. This is a fun format to share a joke, or humorous meme– just make sure that you really know your audience and don’t cross a line.

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Buffer Social

MARCH 5, 2021

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans. How do you learn from your community to help guide your marketing and product development strategy?

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Adam Cohen

JULY 19, 2010

You can follow along with the hashtag #SM69 (for the 69th time they have had this weekly discussion). When combining social media with other interactive marketing practices, the results can magnify both. In other words, social media integrated with other forms of marketing is greater than the sum of the parts. See you there?

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Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. billion users , making it the top social media platform for the total number of active users. Founded in 2010 , Instagram has seen massive success in growing its active user base. billion monthly active users. 1 billion monthly active users.

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agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Live Streaming Gets Authentic. Augmented Reality.

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Later

NOVEMBER 13, 2019

From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how Later’s Marketing Campaign Lead, Lexie Carbone uses VSCO to get the look: . Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? .

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