Jeff Esposito

APRIL 19, 2012

Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic. Jason Falls takes a look at LinkedIn today and how there are a number of articles calling Facebook desperate in the top feed.

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Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

MARCH 18, 2012

One hot topic among the folks I met was the new advertising models for Facebook and Twitter. Facebook has created the perfect drug and knows it. Users need their daily fix, making it a destination site and a place that brands need to be active.

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Conference ROI Small Business Metrics 40

Jeff Esposito

DECEMBER 20, 2010

You also see many folks on Twitter and Facebook sharing their latest posts over and over as it’s a way to bring more people to seeing what they are doing. Well, that was until folks added Facebook to it. How many of you have said that you were going to Facebook stalk someone? Don’t be modest, everyone knows you do it.

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Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

JUNE 29, 2011

For example if you have 20,000 fans on your Facebook page and generate 200 orders for $6,000 in the past month, you can begin to place business value on these fans. If you measure this out over time, you can begin to map to scale and predict future sales on the active order base as it continues to expand.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

AUGUST 4, 2011

Advertisers Begin to Look Beyond Facebook and Twitter – the title of this piece is a bit misleading. The Huge Success Of Nike On Facebook – Behind The Scenes Case Study – this is a really cool look behind the scenes of how Nike utilized Facebook to engage and empower their most active fans. Image - grinapple.

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Case Study Authentication Study Advertising 42

Jeff Esposito

FEBRUARY 27, 2013

Many of us have had a poor experience with a company and have taken to Twitter or their Facebook page to rant. Without 24-hour support, how can we expect a company to invest the time of an employee managing Twitter or Facebook around the clock if the volume is lower than that of phone support? Therein lays the problem.

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Social CRM Klout Case Study Social Media 42

Jeff Esposito

APRIL 23, 2015

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. However, they also have a major hurdle in the fact that they really can’t post what they are well known for since you can’t show that on Facebook.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

DECEMBER 14, 2012

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains – I love stories and am pretty sure you do as well. Why Search is Facebook’s Tailbone – this is a great read from Jeremy Owyang on the hidden power that Facebook is sitting on. Would you believe that they are brain food?

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Social Media Activities Company Video 35

Jeff Esposito

APRIL 23, 2015

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. However, they also have a major hurdle in the fact that they really can’t post what they are well known for since you can’t show that on Facebook.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

NOVEMBER 15, 2013

Coca-Cola Designed Its New Can Around A Problem No One Has – Is it me or is the whole cold activated fad past its prime? Facebook post of photo showing hand on breast gets school coach fired – this is another example of overreacting and not having a social media policy in place.

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ROI Policies Small Business Study 34

Jeff Esposito

MARCH 3, 2014

So, for example, Facebook is the world’s largest social network, but if it is not being used by a brand’s customer, why invest time and resources there instead of a site where they are active? The social marketplace is constantly changing with major players like Facebook throwing out curveballs to brand managers with little notice.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

MARCH 22, 2013

How Gap Activated Its SXSW Presence – this is a good look at how Gap maximized their presence at SXSW and built up a strong social presence that would make you forget a certain logo snafu. The week closed out with my eyes glued to a PowerPoint hell… How was your week? Have any good weekend plans? Image: Scott Beale.

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News Delicious Data Meeting 28

Jeff Esposito

SEPTEMBER 30, 2011

Tennessee team vacates wins after mom’s Facebook scolding – This story is one part big brother and one part dumbass and 100 percent funny. Growing up I remember my mom telling me not to be an idiot and I try to hold that standard now with my online activity. I am going to guess that you probably do at least one of these each day.

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Social Media Research Team Activities 38

Jeff Esposito

JUNE 2, 2011

I must also confess that I am a social media junkie, so my love affair and ease of use does not apply to the non-geeky populous who flock to Facebook like it was the last piece of dry land in Waterworld. I won’t say it was love at first sight, but after about 100 Tweets, I was hooked.

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Microblogging Tips Sites Twitter 43

Jeff Esposito

AUGUST 12, 2011

NYPD forms new social media unit to mine Facebook and Twitter for mayhem – This article from the NY Daily News was really relevant given what is going on in London right now. Do you spend more time fretting over your phone, Twitter, Facebook or other superficial thing? Are you one of the crazies? – If so, you may be one of them.

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Flickr Meeting Social Networking News 30

Jeff Esposito

SEPTEMBER 29, 2010

Their accounts on Twitter and Facebook allow parents to check out upcoming content before its aired. Instead of putting their heads in the sand, the company posted a response on their Facebook account and directed traffic to it via Twitter. Not just for the networks that air the show, but to companies active across the social Web.

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Social Media Case Study Upcoming Education 33

Jeff Esposito

NOVEMBER 12, 2010

This was a busy, but short week for me with some family activities in Jersey. Why Facebook and Twitter Are Not Replacing Blogging – One problem that I have with research studies is that any given person can manipulate the numbers to make their case for their position. How was your week? If so, check out this piece from Spike Jones.

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Lithium Blogosphere Technorati Survey 28

Jeff Esposito

JULY 13, 2010

link] Facebook changes, Tumblr, Federer, Bosh & #efctweetup #BODSW « Sports Geek [.] article by @jeffespo linking live sport with social media activity with [.] Publicity News said: MLB’s Social Pulse: Major League Baseball is one of my favorite sports to watch, but I have to complain that th… [link] #pr [.]

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Sports Alltop Social Graph Creative Commons 43

Jeff Esposito

FEBRUARY 28, 2012

All of these activities will happen in different areas in the city so each day select something from your schedule as must do and work around that. Chances are you’ll be using services like foursquare, Twitter, Facebook or Path to be keeping in touch with folks and share some of your knowledge.

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Tips Foursquare Badge Conference 40

Jeff Esposito

APRIL 1, 2011

As an individual who loves building relationships through social media, it infuriates me when people say Twitter, Facebook, blogging, and any other social media tool makes us impersonal. By being active in social media, companies can show gratitude and retain a loyal fan base. Social media is what you make of it.

Social Media 42

Social Media Hotels Travel Delicious 42

Jeff Esposito

DECEMBER 17, 2010

uses Facebook, social media to advocate for others like him – This story is really interesting on the fact that the advocate for the cause is not someone donating their time, but rather someone who is living it. Homeless man in D.C. Definitely take the time to read and digest this MarketingProfs story.

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Statistics Microsoft Social Media Hosting 30

Jeff Esposito

SEPTEMBER 1, 2010

Facebook for example, has over 500 million users on the site. After the sale, offer customers ways to keep in touch with the company that they are comfortable with – email, blog, text, Twitter, Facebook, YouTube, etc. Doing so takes everyone’s help starting with the initial transaction or contact with the company. Sounds easy right?

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CoTweet CoTweet Press Release Company 36