Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. Examples of Earned Media Success. What is Earned Media?

Fashion 409

Fashion News Report Review 409

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 97

Activities Brands Analysis Template 97

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Make your content easy to share by including social sharing buttons on your blog posts. All of the old measurements are moot.&#.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Digital Media and Marketing Framework Example.

Marketing 195

Marketing Syndication Adwords News 195

Sprout Social

JANUARY 24, 2024

The magic of collaborating with influencers lies within their expertise—and brands should definitely learn from them while leveraging their social proof. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.

Influencer 103

Influencer Brands Collaboration Authentication 103

Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. Social media platforms and practices evolve constantly. The first step is to choose which social media sites on which to focus your activities. Let’s take the example of an online store selling custom made shoes.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 60

Activities Communities Social Media How To 60

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Ignite Social Media

JULY 15, 2021

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

ROI 40

ROI Social Media Analytics Cost 40

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

ROI 100

ROI CPA Campaign Buy 100

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Digital Media Framework Example.

Marketing 199

Marketing Syndication Adwords Social Media 199

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. This is a very successful company.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

SEPTEMBER 2, 2020

Every time a lead or contact interacts with your social content, Oktopost automatically creates a Social Activity record in Dynamics. In addition to setting up integration inside Oktopost, you can install the Oktopost Social Activities solution for Dynamics.

Microsoft 87

Microsoft B2B Sentiment ROI 87

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

Social Media Strategies Summit

FEBRUARY 27, 2020

According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ). 3 Social commerce will come into maturity. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

MAY 21, 2020

What is social media monitoring? Social media monitoring is the act of monitoring social media for information relevant to your business. For example, you might want to know about: Brand mentions (with or without direct tagging, aka @mention). You can also use this information to test messaging and measure ROI.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

NOVEMBER 16, 2023

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

JULY 8, 2020

The more integrated you are, the more ROI you’ll see. When we surveyed over 3,100 marketers for our Social Media Trends 2020 report , we found that having an integrated customer engagement approach between social media and other digital and traditional channels leads to a higher level of confidence in social ROI.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. billion monthly active users. 1 billion monthly active users.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Using too many social networks. billion active users.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

SEPTEMBER 9, 2014

Employers will need to do some level of monitoring, in order to measure results, share best practices, and incentive employees for social amplification. ” Of course, employees need to actually be engaging in social media activities on a company’s behalf in order for their to be any social activity to monitor.

Yammer 198

Yammer Policies Social Media Yahoo 198

Sprout Social

FEBRUARY 6, 2023

For example, the link in bio feature can direct your audience to more content on your website. Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet.

Features 101

Features Social Media Curation Geotagging 101

Talkwalker SM

MAY 12, 2016

Corporate spending on sponsorship activity will hit 60 billion dollars in 2016. But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business , especially with social media changing the game when it comes to measuring the reach of a brand or logo.

Sports 60

Sports ROI Metrics Social Networking 60

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Data 102

Data Social Media How To ROI 102

Hootsuite

NOVEMBER 28, 2022

What is social media advocacy? Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. What kind of ROI are you aiming for? Here’s an example of a S.M.A.R.T

Social Media 122

Social Media UGC How To HootSuite 122

Hootsuite

JULY 8, 2020

The more integrated you are, the more ROI you’ll see. When we surveyed over 3,100 marketers for our Social Media Trends 2020 report , we found that having an integrated customer engagement approach between social media and other digital and traditional channels leads to a higher level of confidence in social ROI.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. Less is truly more.

Brands 105

Brands Authentication Template Templates 105

Pam Moore

FEBRUARY 23, 2019

billion daily active users on Facebook and more than 2.32 billion monthly active users, the chance your target dream customer is on Facebook is more than high. Examples of brands doing it right with ideas you can start leveraging today. Social Profit Factor Training Academy and Marketing Nutz Can Help! . With more than 1.52

Small Business 60

Small Business How To Facebook Template 60

Pam Moore

MARCH 19, 2020

For example, you can now connect to all of my . A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Data driven decisions will rule and empower them to fully embrace the best of social network curation features such as Instagram TV (IGTV.)

Trends 78

Trends Video Marketing Influencer 78