Waxing UnLyrical

AUGUST 30, 2011

It’s a process. The process that it follows is: Which people have the largest share of voice about a specific search topic. This process explains how to find them. Engagement is not the same as activity. Resting behind the methodology are several key insights: Influence without context is irrelevant.

Influencer 179

Influencer GPS Metrics Social Media 179

Waxing UnLyrical

APRIL 29, 2015

Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Leading by example, Boys to Men helps the whole San Diego community through its singular cause. “We If so, maybe a carnival or “fun” activity makes sense. But does it work? What drives your local community?

Communities 100

Communities Eventful Case Study Groups 100

Waxing UnLyrical

JUNE 10, 2015

For example, the hypothetical pet grooming website might sell upscale products and decide to target owners of purebred dogs who earn more than $100,000 per year. There is some guesswork involved in this process, but you should try to find a narrow enough range that you can actually picture your target customer. What do they look like?

Content 100

Content Case Study Consultant Buy 100

Waxing UnLyrical

APRIL 15, 2016

For example, a former client that we work with on and off wanted some advice on an influencer program. I bet you could come up with some very creative ideas – those are just a few basic ideas as an example. I might – might – actually go through their process just to experience it (and then write about it after).

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

AUGUST 10, 2011

Theory: Yes, I chose my degree for its practical approach to communication education, but PR theory and an understanding of communication models is an essential asset in any professional’s arsenal to plan, execute and evaluate activity. Funnily enough, they called this the “creative strategist.&#.

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

OCTOBER 22, 2010

What about real-life examples? I want to emphasize the fact that CRN’s selection process for the SMAB was very carefully done to bring in credible voices who are very familiar with the FTC guidelines. Theory is all very well, they (you) said. She talked, er, chatted us through how this worked.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

DECEMBER 21, 2010

Mark as read Approve comment I find Amplify has the potential to become a "gateway" social media resource in my social media process development. And I dont see the point of unintentionally undercutting a platform that is already active. Try as I might to get people to comment on this blog, for example, I cant really force them to.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. For example: Obvious: Share their content. Frankly, if you deserve to be on a "top list" of any kind you dont have to actively do anything at all to get there.

List 161

List Class How To Comments 161

Waxing UnLyrical

APRIL 26, 2018

For example, Women’s College Hospital (WCH) in Toronto, Canada, had an identity issue. And where impressions, traffic and clicks can be components of a successful campaign, the creation of an emotionally-invested, active community is an invaluable goal. They’re part of the integrated process. What audiences were the most active?

Case Study 168

Case Study Communities Study Statistics 168

Waxing UnLyrical

APRIL 2, 2016

And that was just the first step in the process! After all, it’s spread out over four module of instruction, there are 25+ swipe files, and cheat sheets, and mind maps, and process maps, and workflows … But you need to have a solid grounding of the Framework in order to implement everything you learn about in the course.

Strategy 100

Strategy Case Study Collaboration Communities 100