Sprout Social

MARCH 27, 2019

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

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Sentiment Analysis Social Media How To 109

Keyhole.co

JULY 31, 2023

In this article, let’s look at five examples where brands have leveraged social media to deliver excellent customer service. Wendy’s is direct and efficient in promptly addressing complaints and has processes in place to manage and resolve them. Let your customers know they are talking to a human to give them a sense of comfort.

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Examples Social Media Brands Issues 52

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. But acquiring, capturing, and processing this data is one thing, what do you do with it once you have it? Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends.

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Data Repository Team Process 142

Sprout Social

AUGUST 19, 2021

This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . Ecommerce broadly encompasses the process of buying and selling goods online. 3 social commerce examples you can learn from.

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Examples Tips Patterns Instagram 131

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

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Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

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Social Media Sentiment Loyalty Microsoft 107

Sprout Social

FEBRUARY 8, 2024

Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. For example, monitoring competitive benchmark data can help you set realistic goals and metrics. What is competitor mapping? You can also consider replacement competitors.

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Comparison Analysis How To Sentiment 107

Sprout Social

JANUARY 10, 2024

In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Complaint management is the process of handling customer complaints within an organization. Complaint management process What is a complaint management process, exactly?

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Reputation System Brands Knowledge Base 102

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although we might think of “monitoring” as a passive process, it’s honestly anything but. Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active.

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Reputation Sentiment Analysis Notification 94

Sprout Social

OCTOBER 19, 2023

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance. AI tools extract competitor insights by using powerful semantic search and other AI algorithms from social listening data.

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Strategy Sentiment Marketing Analysis 126

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. Is the influencer partnership driving more brand mentions and positive sentiment online? Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand.

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Brands How To Sentiment Metrics 107

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to actively collect, analyze and use that data to your advantage.

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Sentiment Metrics Analysis Trends 94

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. What is competitor analysis in marketing?

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Analysis Sentiment Marketing How To 102

Convince & Convert

MARCH 7, 2024

When everyone is working towards the same goals, it promotes synergy and ensures that each team’s activities contribute to overall success. For example, set joint targets for market penetration, customer retention, or revenue growth. This report looks at the current tools used by GTM teams.

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Research Strategy Influencer Survey 140

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram.

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Instagram Sentiment Reputation Hashtag 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

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Metrics Sentiment Analysis Influencer 52

Oktopost

APRIL 9, 2024

By connecting with them through a relevant and personalized marketing approach, you’ll be able to start building a relationship that will streamline the process of nurturing and converting them once they can be qualified as leads. Creating an infallible B2B demand generation strategy 1.

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B2B Marketing ROI Hubspot 62

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But this process comes with its own set of challenges. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

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Analysis Data Sentiment Metrics 69

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

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Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. However, each social media platform is different.

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Twitter Sentiment Microblogging Hashtag 59

Sprout Social

AUGUST 17, 2022

Social media monitoring is the process of tracking and reacting to social engagements. Despite the name, “monitoring” is not a passive activity. For example, a competitor call-out presents an opportunity for your brand to intervene. This is especially true if you’re active on multiple networks.

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Campaign Social Media Tools Hubspot 123

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day.

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Forums Reddit Analytics Sentiment 62

Sprout Social

JANUARY 9, 2024

For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. The right infrastructure Personalized marketing is only as successful as the processes and tech that support it. Then figure out where your customer and business needs intersect.

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Social Media Sentiment Data Team 122

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Social listening is the process of monitoring and analyzing social media and the web to see what people are saying about your brand. Identify & Respond to Common Pain Points.

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Content FAQ Sentiment Hashtag 118

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. With useful features such as alerts around activity spikes, social listening is sort of like a seismometer for the internet, warning you before a metaphorical volcano erupts.

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Sentiment How To Reputation Analysis 52

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Flannels, for example, partnered with influencers to promote its festive party wear collection on TikTok. It can also give you metrics based on your competitor’s activities.

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Metrics Influencer Marketing Survey 97

Sprout Social

MAY 11, 2023

Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. What are brand safety tools? Analyze how people respond to your organic posts and paid ads in one place.

Reputation 128

Reputation Tools Brands How To 128

Koka Sexton

JANUARY 9, 2023

Examples Research & Audience Segmentation: Analyzing customer feedback and surveys to gain insights into desired features and customer needs. Building customer segments to better target and prioritize marketing activities. Leveraging customer feedback to understand customer sentiment.

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Patterns Marketing Focus Group Survey 98

Hootsuite

MAY 21, 2020

For example, you might want to know about: Brand mentions (with or without direct tagging, aka @mention). The social listening part is more active and strategic. This way you can attain even deeper insights on your brand’s sentiment all over the world. You can easily analyze engagement, reach, comments, and brand sentiment.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

MAY 5, 2021

That’s because the average sales process is more complex than ever. Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Some examples of sales enablement content that’s prime for social media include: Blog posts. How-to videos. Case studies.

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Data Marketing How To Collaboration 115

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . that refinement process can be labor intensive. .

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Skills Sentiment Team Press Release 126

Keyhole.co

FEBRUARY 8, 2024

This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message. This can reveal deeper insights beyond simple sentiment polarity. Authenticity matters: Consumers crave genuine connections with brands.

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

NOVEMBER 10, 2023

Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned. It falls under the competitor benchmarking process.

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Metrics Analysis Comparison Price 59

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. When’s your audience most active? Tailor your measurement strategy to your goals.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

APRIL 11, 2022

At the most basic level, competitive analysis is simply the process of learning about your competitors. For example, let’s say customers are placing Google searches that are relevant to your brand, but most of them end up going to a competitor’s site rather than yours. Follow their activity. What Is Competitive Analysis?

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

JANUARY 19, 2022

This process can be expedited by using a tool that can help you conduct more in-depth searches to find your ideal customers. Sprout Social’s Listening tool , for example, scours social media for comments and posts related to your product, market and competitors based on keywords you set. What are their pain points?

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Products Social Media FAQ Sentiment 134