Convince & Convert

DECEMBER 15, 2023

For example, keyword research tells you that the search volume and competition are high for “personal branding” and relatively low for “personal branding for black entrepreneurs.” Here’s an example: Imagine you’re a founder of a time management software and one of your content pillars is time management. Take a look: 6.

SEO 157

SEO Social Media Strategy Hashtag 157

Buffer Social

NOVEMBER 28, 2023

The only exception was some light proofreading before publishing. But for the week I focused on, the posts achieved solid metrics. Mid-week trends : A noticeable dip occurred mid-week, particularly on Wednesday and Thursday, indicating less audience activity during these days. Now, let’s dive deeper into the data.

LinkedIn 95

LinkedIn Publishing Aggregator Analysis 95

Social Media Strategies Summit

MAY 27, 2022

Track your time for at least a week and figure out what social media activities take the most of your time. Make a list of repeat activities you perform daily and write down the time spent on each. Add a column for the time you’d ideally like to spend on these activities. Create a Content Calendar. Date and time of posting.

Social Media 178

Social Media Strategy Marketing Curation 178

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to know it all.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. This activity includes views, shares, “Likes,” comments and new subscribers. What is YouTube engagement? Video duration.

YouTube 97

YouTube Engagement Metrics Analytics 97

agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. This is great for Twitter event management when you want to keep an eye on your most active and influential participants. Union Metrics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

FEBRUARY 8, 2024

For example, monitoring competitive benchmark data can help you set realistic goals and metrics. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. You can also consider replacement competitors.

Comparison 107

Comparison Analysis How To Sentiment 107

Waxing UnLyrical

JULY 22, 2016

How do you start to soothe your panicky conscience that is having an anxiety attack over being pulled into the AVE graveyard despite its best efforts, and start to complement your meaningful work with equally meaningful metrics? 4 steps to start refocusing PR measurement on metrics that matter. Stop fighting AVEs… for now.

Metrics 100

Metrics URL Campaign Influencer 100

Sprout Social

MAY 18, 2023

They enable you to track your competitors’ key metrics like audience growth, engagement and post volume for each network, then compare them against your profiles so you can benchmark your performance. For example, take an article that resonates with your audience and break it down in several different social posts. The verdict?

Social Media 124

Social Media Template Templates Skills 124

agora pulse

NOVEMBER 10, 2020

What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Some common objectives and related metrics include the following.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

SEPTEMBER 21, 2023

An influencer media kit is a presentation that showcases an influencer’s past partnerships, content creation experience and performance metrics. For example, influencers have pretty much taken over TikTok and Instagram. For example, you might Google “TikTok” and “k-beauty influencer” (or “k-beauty influencer” and “UGC portfolio”).

Influencer 91

Influencer UGC Metrics Case Study 91

Social Media Strategies Summit

FEBRUARY 1, 2024

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Start by gathering the following top-level information and social media metrics : Which social networks are they on? How often do they publish each?

Analysis 184

Analysis Social Media How To Hashtag 184

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Publishing whitepapers/ebooks?

Analysis 103

Analysis Sentiment Marketing How To 103

agora pulse

JULY 28, 2020

No matter where you work as a social media manager , you must make sure that the content you publish speaks to your audience. For example, Facebook Audience Insights reveals your followers’ education level, relationship status, interests, and other statistics. Check native social media analytics for even more detailed data.

Report 121

Report Data Social Media Content 121

Ignite Social Media

JANUARY 8, 2024

It’s the post that never goes out of style and continues to engage your audience long after it’s been published. The most common metric of content performance on social media. It’s a very common metric for paid social advertising. It’s another metric of efficiency for brand ad campaigns.

Social Media 124

Social Media CPA CPM CPC 124

Convince & Convert

NOVEMBER 23, 2010

I recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates. Now, there are 4 Metrics Mandates: 1. Twitter followers and Facebook fans and the most egregious example.

Metrics 128

Metrics Postrank Klout Marketing 128

Keyhole.co

MARCH 11, 2024

Yet, simply being active on LinkedIn won’t guarantee success. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. When are they most active? Let’s get started! Who are they?

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

OCTOBER 31, 2023

He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey. Historical performance is another essential metric to track to ensure the influencer maps to their goals. He points to an example of a health food company.

ROI 104

ROI Influencer Marketing Survey 104

Ignite Social Media

JANUARY 27, 2021

For example, with the recent Inauguration, we knew in advance that social feeds would be filled with that content and anything our brands promoted or posted would get lost in the mix or could be taken the wrong way in context to the other conversations happening. When to Resume Social Media Activities. Reporting During Dark Periods.

Social Media 155

Social Media Feed Feedly Eventful 155

Adam Sherk

DECEMBER 15, 2010

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. To reach an overseas readership online publishers must ensure that they properly localize their content. When you publish your online newspaper or magazine in other countries you need to be aware of cultural differences.

Publishing 124

Publishing Tips Syndication Resources 124

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. A holistic content strategy plan includes behind-the-scenes metrics. Consider incorporating these three less obvious metrics into your planning process. Referral traffic.

Social Media 134

Social Media Content Lurker Metrics 134

Sprout Social

MARCH 16, 2022

And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. If you feel overwhelmed by the dozens of video metrics out there, there’s good news—you can be choosy. Facebook video metrics to watch.

Engagement 122

Engagement Report Video Metrics 122

Sprout Social

SEPTEMBER 13, 2022

And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. Published on. Analyze data and metrics from all your social accounts and your posts’ impact on traffic to your website. To activate the Q&A feature on TikTok: Go to your Profile. TikTok video scheduler.

Tools 121

Tools Strategy Video Library 121

Social Media Strategies Summit

FEBRUARY 24, 2021

Well, let me give you an example. About 6,000 tweets are posted every second, not to mention all the activity on every other social platform and website. 3 Examples of Social Media Listening in Action. Here are three practical examples of social listening in the wild: 1. Imagine you own a bookshop. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Jon Loomer

NOVEMBER 28, 2018

Let’s take a closer look at the actual problem and how it’s solved for published and unpublished posts. You can’t edit a post that is associated with an active ad. You can only edit a post if it isn’t currently connected to an ad — whether it is active or inactive. The Solution: Published Posts.

Facebook 167

Facebook How To Publishing Activities 167

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. It was the exact same file published to each location. Does it matter that this is the same content published on multiple platforms?

Platform 176

Platform Video Instagram YouTube 176

Sprout Social

JANUARY 27, 2021

Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. Although these metrics aren’t the end-all, be-all of your YouTube Analytics, they’re vital for fine-tuning your video strategy. Think of it as YouTube’s version of the Google Analytics homepage. The Watch Time Report.

Analytics 141

Analytics YouTube Video Embedding 141

Keyhole.co

MARCH 28, 2024

For example, you can share an article about how auto loans work on LinkedIn as a car financing company. See how a CEO of a BPO company uses hashtags for his LinkedIn post as an example: You can use hashtags for your LinkedIn profile and posts. Have you seen an increase in the number of these metrics?

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Sprout Social

DECEMBER 15, 2023

If your internet is down or you can’t get to your computer, a scheduled Facebook post will still publish at the right time. Instead of staying up late or setting a 3am alarm just to publish a Facebook post, reach audiences across the globe with a scheduled post. And scheduling ensures that reliability. Tuesdays from 8 a.m.

Facebook 119

Facebook How To Publishing Analytics 119

agora pulse

JUNE 5, 2020

If you manage brands on Instagram, it’s essential to monitor engagement metrics. Unlike many vanity metrics, measuring engagement can be a smart way to chart your social media success. For example, for fashion brands, a 0.68% rate is average, but a 3.57% rate is typical for higher education organizations. Average Instagram rate.

Instagram 127

Instagram Engagement Hashtag Meme 127

Hootsuite

MAY 26, 2021

Useful Reels metrics. In case you missed it, some marketers believe that Instagram rewards accounts that actively post Reels with higher overall visibility. Reels analytics metrics. When figuring out whether a Reel was successful or not, you should look at the following metrics: Instagram Reels reach metrics.

Instagram 142

Instagram How To Metrics Template 142

Keyhole.co

NOVEMBER 10, 2023

It doesn’t focus on external factors like how other businesses are performing on those same metrics. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned. For example, a company compares its marketing campaign ROI to its competitors.

Metrics 59

Metrics Analysis Comparison Price 59

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. For example, hopping on the viral “ Area 51 ” trend, Bud Light launched a special edition of their beer and marketed it on Twitter. For example, we set a QuickTrends tracker for CocaCola, and the platform generated the above report.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

NOVEMBER 1, 2021

One classic example of this is an employee of the month program, where a valued employee receives public recognition and sometimes, monetary compensation or some other reward. Published on Categories. Checklist: 6 Steps to Launching an Employee Advocacy Program Your Team Wants to Participate In Published on.

Training 122

Training Study Metrics Social Media 122

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. They can be a fun way to document your activities as a brand and share them with your audience.

Strategy 114

Strategy Content How To Marketing 114

Pixlee

FEBRUARY 14, 2022

Before getting into those nitty-gritty details, we’ll look at a baseline metric. The best time for you to publish depends on your target audience, their region, and their habits. Your followers’ time zones will relate directly to their most active times, so it’s crucial to determine where your followers live. Posting Abroad.

Analytics 85

Analytics Statistics Activities Data 85

Keyhole.co

JUNE 13, 2023

No wonder why more than 90% of marketers are active on LinkedIn to boost brand awareness and win leads. Sharing genuinely good content is mandatory, but posting it at a time when your target audience is actively scrolling is another underutilized hack. It transformed with newer updates to ride the waves of video content.

LinkedIn 52

LinkedIn Analytics Metrics Guidelines 52